using your personal brand to land the perfect job

The JourneyThe JourneyDENA WILSONDENA WILSON02/16/201402/16/2014

Things to think about:Things to think about:

- Company SizeCompany Size

- Type of Company (For-Profit or Non-Profit)Type of Company (For-Profit or Non-Profit)

- Company Style (Traditional or Entrepreneurial)Company Style (Traditional or Entrepreneurial)

A road that can take you to your next destinationA road that can take you to your next destination

A road that can take you to your next destinationA road that can take you to your next destination

With personal branding, you are:With personal branding, you are:

Not only thinking about your assets, you are thinking about what you want to be known for.

http://www.careerealism.com/personal-branding-examples/#82qtZH6zvxhpV753.99

Why Brand is importantWhy Brand is important

• 86% of recruiters say a good online reputation would increase the 86% of recruiters say a good online reputation would increase the chances of hiring a candidate chances of hiring a candidate - PC Recruiter- PC Recruiter

• 75% of HR professionals search for candidates online75% of HR professionals search for candidates online– – ExecuNet SurveyExecuNet Survey

Creating Your BrandCreating Your Brand

A personal brand should:A personal brand should:

- Tell who you areTell who you are

- Describe how you can make an impact or difference Describe how you can make an impact or difference

- Set you apart from the competitionSet you apart from the competition

Sample Brand StatementsSample Brand Statements

Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams. Financial Consultant

I help individuals and companies make the most of talent. I work as a part of the team. I am a straight shooter who isn’t afraid to have the tough conversations. I also believe that people are more capable and valuable than they often give/get credit for. My method marries the sublime with the systematic — allowing for creativity and change with a strong focus on foundation and implementation. – Kristi Daeda

I strive to identify and implement opportunities where collaboration results in maximizing people and organizational resources and bridging the gap between what is and what could be. Dena Wilson

I’m a human resource and social media pro who has a passion for helping people put great ideas into action.Adrian Whites

Activity – Creating Your BrandActivity – Creating Your BrandAnswer these questions:Answer these questions:

““I know I am in my element when _________.” I know I am in my element when _________.”

““People recognize my expertise in _________.”People recognize my expertise in _________.”

““People comment on my ability to ___________.”People comment on my ability to ___________.”

http://www.dummies.com/how-to/content/personal-branding-for-dummies-cheat-sheet.htmlhttp://www.dummies.com/how-to/content/personal-branding-for-dummies-cheat-sheet.html

A road that can take you to your next destinationA road that can take you to your next destination

Building Your NetworkBuilding Your Network

Networking is nothing more than building relationships.Networking is nothing more than building relationships.

Two Categories:Two Categories:

1.1.Individuals who work for companies you are interested inIndividuals who work for companies you are interested in

2. Individuals who are influencers, know key people and can help open 2. Individuals who are influencers, know key people and can help open doorsdoors

Activity – Creating Your NetworkActivity – Creating Your Network

Answer these questions:Answer these questions:

Who do I know that works at a company I am interested in ?Who do I know that works at a company I am interested in ?

Who do I know from professional organizations that can help open a door?Who do I know from professional organizations that can help open a door?

Always ask, can you connect me with two people I don’t know that you think I should Always ask, can you connect me with two people I don’t know that you think I should know ?know ?

Why Network?Why Network?

65%65% to to 80%80% of all jobs are found through networking. of all jobs are found through networking.career keyscareer keys

WhoWho you know is just as important as what you you know is just as important as what you knowknow

Companies receive Companies receive 66 times as many applications times as many applications (180,000) (180,000) as they have employees as they have employees (30,000) (30,000) – Ashley – Ashley Stirrup, VP Product Marketing, TaleoStirrup, VP Product Marketing, Taleo

A road that can take you to your next destinationA road that can take you to your next destination

Stay ConnectedStay Connected

• Use Social Media - twitter, linked-inUse Social Media - twitter, linked-in

• Create a networking schedule; plan frequency, when, and howCreate a networking schedule; plan frequency, when, and how

• Balance your activities; networking events, one-on-ones, volunteer Balance your activities; networking events, one-on-ones, volunteer eventsevents

• Send communication; email, handwritten notesSend communication; email, handwritten notes

You’ve arrivedYou’ve arrived

Now pay it forwardNow pay it forward

Resource PageResource Page

http://personalbrandinguk.com/personal-branding-tagline-http://personalbrandinguk.com/personal-branding-tagline-examples/examples/

http://www.dummies.com/how-to/content/personal-branding-for-http://www.dummies.com/how-to/content/personal-branding-for-dummies-cheat-sheet.htmldummies-cheat-sheet.html

http://marketing.about.com/od/marketingyourbrand/a/How-To-http://marketing.about.com/od/marketingyourbrand/a/How-To-Write-Your-Personal-Branding-Statement.htmWrite-Your-Personal-Branding-Statement.htm

http://www.careerinfonet.org/explore/View.aspx?pageID=30http://www.careerinfonet.org/explore/View.aspx?pageID=30

Dena Wilson – MBA, PHRDena Wilson – MBA, PHRDirector, Talent ManagementDirector, Talent ManagementLifeWay Christian ResourcesLifeWay Christian Resourceshttp://www.linkedin.com/in/denawilson//