job-hunting? build your brand
DESCRIPTION
Some tips for job seekers on developing a personal brand message, and deploying that message on social mediaTRANSCRIPT
Building Your Personal Brand
“You 2.0” - How To Develop + Communicate Your Value in
a Crowded Marketplace
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“It’s a new brand world.”-Tom Peters
“A brand is a gut feeling.”-Marty Neumeier
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Be the real you, since everyone else is taken.
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What IS a brand?
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A brand is not a logo.It’s a gut feeling.
It’s about establishing expertise.That’s the key to personal
branding.
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Establish your brand by determining:
•Who you are•Why you matter•What your story is•Where to tell your story
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The Eleven Questions
#1: Why do you do what you do, what drives you?
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#2: What was the a-ha moment that led you to what
you do?
The Eleven Questions
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#3: What is your biggest fear about what you do?
The Eleven Questions
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#4: What has that fear taught you, or cost you?
The Eleven Questions
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#5: What do you see as your biggest value?
The Eleven Questions
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#6: What do you love most about what you do?
The Eleven Questions
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#7: What’s a good metaphor for what you do?
The Eleven Questions
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#8: Who’s your dream customer?
The Eleven Questions
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#9: Can you imagine a world without what you do?
The Eleven Questions
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#10: If you could destroy one myth about what you do, what
would it be?
The Eleven Questions
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#11: What’s at stake for you, and for your potential customers?
The Eleven Questions
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What do the answers to the Eleven Questions tell you?
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I've got my story*.Now what?
*By the way, that story is your brand.
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Who needs to hear your story?
And where do you find them?
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The Holy Trinity of social media and social networking
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If you pick only one social media tool, make it
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Find people + groups in your expertise area(s)
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is a bit more ‘social”
Again, search for people + groups who might find you useful
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, or “What are you doing right now?”
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How to find people on
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It’s not just what you’re doing.It’s who you’re talking to.Who’s listening to them.And therefore…to you.That’s the purpose of all social media.
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Who are you?Why do you matter?What’s your story?Who needs to hear that story?Where are they?Who are THEY listening to?
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Don’t just thinkJ-O-BThinkB-I-Z
“Small is the new big.”-Seth Godin
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