using the kiwanis brand book - amazon web services...using the kiwanis brand book why use branding?...

NE-IA Key Club District Board

Using the Kiwanis Brand Book

Why Use Branding?

● Easy Recognition● Identifiable Style● No Confusion

● Group Identity

The Logo Game

Which of these logos are correct?

What is acceptable then?What is acceptable then?

What is acceptable then?Example of a Correct Club Logo Example of an Incorrect Logo

What is acceptable then?Example of a Correct Club Logo Example of an Correct Logo

So how do I get a correct logo?

...and how do I know if it is right?

brand@kiwanis.orgGo to http://www.kiwanis.org/ , Click on Member Resources, Scroll to Bottom, Click on Logos and Assets

Typography● Headings○ 60-80 pt

● Body Content ○ 10-16 pt

● Long form/editorials○ 10.5 pt

• 5 Colors

Colors

Pantone 295 Blue

Pantone Gray 6

Pantone Black

Pantone 291 Light Blue

Pantone 872 Gold

• Importance

• Unification

• One brand, One Kiwanis

Colors

• Why just 5?

• Support the photography

• Don’t overpower

Colors

• Examples

Colors

Photography Tips

• Candid photos shows someone's personality.

• When taking photos be sure to capture the emotion of the

moment.

• Avoid pictures of inanimate objects and people standing still

posing.

• The best shots focus on people who are active.

• Focus your photos on service, leadership, and fellowship.

Photography

Don’ts

Photography

Dos

Now It’s Your Turn

Which Picture Would Be The Best to Represent Kiwanis?

1

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For further questions email: brand@kiwanis.org

Questions