using social media to grow your business webinar

ERIKA KEREKES

Senior product manager, social media solutionsDeluxe Corporation

December 15, 2011

5 SOCIAL TOOLS

TO GROW YOUR

BUSINESS

Welcome - we’ll start soon

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We’ll talk about…

1. Facebook

2. Twitter

3. LinkedIn

4. Blogs

5. Communities

…not just what and why, but HOW

5 social tools

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It’s really simple.

Social media is people

using the internet

to talk WITH other people

(not TO other people)

What is social media?

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Social means….

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Your customers

use it.

All the time.

Why social media matters

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WORD OF MOUTH

56 percent more likely to recommend a brand to their friends after “liking” the brand’s Facebook page

Source:2011 Chadwick Martin Bailey Consumer Pulse

Why social media matters

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$$$67% of B2C companies and 41% of B2B companies have

gotten new customers via Facebook

Source: **HubSpot State of Inbound Marketing Report 2011

Why social media matters

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Why social media matters

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Why do social?

Know

Like

Trust

BUY or RECOMMEND

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Be yourself

Be friendly

Be helpful

Be responsive

Be honest

Erika’s “golden rules”

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Social = relationships

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Social = marketing (sort of)

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Social = leads

LinkedIn Answers (http://www.linkedin.com/answers/)

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Social = more leads

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Social means information

PartnerUp (http://www.partnerup.com/)

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Social = connections

PartnerUp (http://www.partnerup.com/)

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Get them talking

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Go behind the scenes

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Speak the local dialect

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Avoid “me, me, me”

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Do this…

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…NOT this

(note the deafening silence).

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Run your own deals & promos

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Be the expert

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Who’s taking the lead?

What do I want to say?

How will I connect with my customers?

What value can I add to my customers’ day?

Start with a plan

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1. Create a Facebook business page

2. Sign up for Twitter

3. Create your business page on LinkedIn

4. Experiment with Google+

5. Start a blog (IF you can sustain it!)

6. Join PartnerUp to talk with other entrepreneurs

Next, take action

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LISTEN

Then do this:

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Say something new

And this:

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Reach out

And this:

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Respond

And this:

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Think before you post

Does it pass the

“Who cares” test?

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If you need help….

www.deluxesocial.com

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The end

Thank YouThank You Thank you!

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Erika Kerekes * @erikakerekes