using social media to bulid relationships

@cal, great minds onlinecal.berkeley.edu

Using social media to build relationships

Christina Sponselli@cal business manager &

social media evangelist

UC Berkeley

POST

PeopleObjectiveStrategyTechnology

POST courtesy of Charlene Li and Josh BernoffPhoto: Flickr’s Rich Lewis [busy, busy, busy...]

@cal, great minds onlinecal.berkeley.edu

Map life stages to social media strategy

Map: informationarchitects.jp/wtm4/

@cal, great minds onlinecal.berkeley.edu

Pick and choose

FacebookFan Page for communications

FlickrAlumni-generated photo pool

YouTubeCache of help videos for @cal

TwitterCommunications, connection, customer service

Customer service

Photo: Flickr’s smileygeekgirl (back soon)

@cal, great minds onlinecal.berkeley.edu

Using YouTube to host videos

@cal, great minds onlinecal.berkeley.edu

Using Twitter for customer service

Connect the dots for your audience tell them the full story

Photo: Flickr’s boost.dependent

@cal, great minds onlinecal.berkeley.edu

Using Twitter for creating relationships

Photo: Flickr’s brassplayer

Using Flickr for creativity

@cal, great minds onlinecal.berkeley.edu

Christina Sponselli@cal, great minds onlinecal.berkeley.edu

sponselli@berkeley.edutwitter.com/atcal