using social media to bulid relationships
DESCRIPTION
Presentation give at CASE Conference, San Francisco, Nov. 15TRANSCRIPT
@cal, great minds onlinecal.berkeley.edu
Using social media to build relationships
Christina Sponselli@cal business manager &
social media evangelist
UC Berkeley
POST
PeopleObjectiveStrategyTechnology
POST courtesy of Charlene Li and Josh BernoffPhoto: Flickr’s Rich Lewis [busy, busy, busy...]
@cal, great minds onlinecal.berkeley.edu
Map life stages to social media strategy
Map: informationarchitects.jp/wtm4/
@cal, great minds onlinecal.berkeley.edu
Pick and choose
FacebookFan Page for communications
FlickrAlumni-generated photo pool
YouTubeCache of help videos for @cal
TwitterCommunications, connection, customer service
Customer service
Photo: Flickr’s smileygeekgirl (back soon)
@cal, great minds onlinecal.berkeley.edu
Using YouTube to host videos
@cal, great minds onlinecal.berkeley.edu
Using Twitter for customer service
Connect the dots for your audience tell them the full story
Photo: Flickr’s boost.dependent
@cal, great minds onlinecal.berkeley.edu
Using Twitter for creating relationships
Photo: Flickr’s brassplayer
Using Flickr for creativity
@cal, great minds onlinecal.berkeley.edu
Christina Sponselli@cal, great minds onlinecal.berkeley.edu
[email protected]/atcal