using health data : help me help myself

The Customer Experience Company

My Health DataNamrata Rana

Why don’t patients take their medicine on time?

Why don’t patients follow doctor instructions?

is tough It’s because

Behavior Change

Prescriptions / Exercise / Diets all involve behavior change

Dilemma I don’t know what to do

Patient

Dilemma I know what to do but I can’t seem to do it

Patient

People are becoming more and more health conscious and want to take good care of their health. They have loads of information, knowledge and resources to refer, but don’t have the expertise to take decisions on what is the best treatment, medicine, exercise, approach, solution to take care of their health.

I am Ready = Guide meI don’t know what to do

or I know what to do but I can’t seem to do it

GUIDE MEWhat patients want..

= Educate meInform

There is a emotional connection to information because it’s from us. Reports are not just information for people, it’s an opportunity for them to act, change their lives. That's what engagement is... Help me understand what the data is? What are my choices and What’s next? How do I integrate this information into the longer course of my life ?

Information to engage people, to help people and to change the course of their lives

EDUCATE MEWhat patients want..

= Engage me

How can we use People, Technology and Information to give people a chance to consider their healthcare behavior in order to make better choices and live better healthy life ? Recognize

opportunities to engage people and help them to change the course of their lives.

We do not behave in our own interest a lot of the time, especially when our emotions get in the

way.

ENGAGE ME

BehaviorWhat patients want..

I am Ready = Guide meI don’t know what to do

or I know what to do but I can’t seem to do it

MY HEALTH

Information

Behavior

= Educate me

= Engage me

Information to educate / help

We do not behave in our own interest a lot of the time, especially when our emotions get in the way. Can you help me change?

YOU CAN ONLY HELP ME IF YOU KNOW WHO I AM.....

But...

YET YOU RECOGNIZE ME AS A NUMBER

Hospital IDABC123456

I am more than the ID you have given

me

I COMMUNICATE THROUGH

A hospital IDABC123456

FacebookTina

Twitter@imaginethis

Mobile No+91 1234567890

Emailtinachad@abd.com

I IMPACT WHAT OTHERS THINK OF YOU

A hospital IDABC123456

FamilyChildren, Wife, Parents

ColleaguesBoss, Colleagues

Social Network

Online community of 200 people on Facebook and 1500

on Twitter

FriendsAnita, Jay, Rati

Person

How will you collect information about me ?

My Presence What I DO

HOW WILL YOU ENGAGE ME ?

A process to monitor, engage and manage conversations and relationships with

existing and prospective customers and

influencers across the Internet, social

networks and digital channels.

Engage me through multiple channels

Single view of the customer is far more complex to achieve. Besides internal information, the company must rely on external information such as customer profiles in social

networks and behavior.

HOW CAN WE USE PATIENT DATA TO DRIVE BETTER HEALTH?

Tests

Reports

Treatments

Procedures

Documents

Progress

InformationSimple Design Non Medical Language Short Overview Guided Explanation

My Information

Help me understand my data. Represent information in a simple way I can understand and make better decisions

UNDERSTAND ME ENGAGE ME

HELP ME HELP MYSELF

So...

Futurescape, Delhi

Level 4, Rectangle 1, Commercial Complex D4Saket, Behind Sheraton, DelhiNew Delhi – 110017, INDIA

Futurescape, Mumbai

Level 2, Raheja Centre Point 294 CST RoadNear Mumbai UniversityOff Bandra–Kurla Complex, Santacruz (E)Mumbai – 400098, INDIA

Telephone: +91 9910201783

+91 (11) 6654 4196

Email: innovate@futurescape.in

Web: www.futurescape.in

Twitter: @futurescape