using health data : help me help myself
DESCRIPTION
Why don’t patients take their medicine on time?Why don’t patients follow doctor instructions?There's an emotional connection to information because it's from us. That information then needs to be connected to choices, needs to be connected to a range of options, directions that we might go to -- trade-offs, benefits.TRANSCRIPT
The Customer Experience Company
My Health DataNamrata Rana
Why don’t patients take their medicine on time?
Why don’t patients follow doctor instructions?
is tough It’s because
Behavior Change
Prescriptions / Exercise / Diets all involve behavior change
Dilemma I don’t know what to do
Patient
Dilemma I know what to do but I can’t seem to do it
Patient
People are becoming more and more health conscious and want to take good care of their health. They have loads of information, knowledge and resources to refer, but don’t have the expertise to take decisions on what is the best treatment, medicine, exercise, approach, solution to take care of their health.
I am Ready = Guide meI don’t know what to do
or I know what to do but I can’t seem to do it
GUIDE MEWhat patients want..
= Educate meInform
There is a emotional connection to information because it’s from us. Reports are not just information for people, it’s an opportunity for them to act, change their lives. That's what engagement is... Help me understand what the data is? What are my choices and What’s next? How do I integrate this information into the longer course of my life ?
Information to engage people, to help people and to change the course of their lives
EDUCATE MEWhat patients want..
= Engage me
How can we use People, Technology and Information to give people a chance to consider their healthcare behavior in order to make better choices and live better healthy life ? Recognize
opportunities to engage people and help them to change the course of their lives.
We do not behave in our own interest a lot of the time, especially when our emotions get in the
way.
ENGAGE ME
BehaviorWhat patients want..
I am Ready = Guide meI don’t know what to do
or I know what to do but I can’t seem to do it
MY HEALTH
Information
Behavior
= Educate me
= Engage me
Information to educate / help
We do not behave in our own interest a lot of the time, especially when our emotions get in the way. Can you help me change?
YOU CAN ONLY HELP ME IF YOU KNOW WHO I AM.....
But...
YET YOU RECOGNIZE ME AS A NUMBER
Hospital IDABC123456
I am more than the ID you have given
me
I COMMUNICATE THROUGH
A hospital IDABC123456
FacebookTina
Twitter@imaginethis
Mobile No+91 1234567890
I IMPACT WHAT OTHERS THINK OF YOU
A hospital IDABC123456
FamilyChildren, Wife, Parents
ColleaguesBoss, Colleagues
Social Network
Online community of 200 people on Facebook and 1500
on Twitter
FriendsAnita, Jay, Rati
Person
How will you collect information about me ?
My Presence What I DO
HOW WILL YOU ENGAGE ME ?
A process to monitor, engage and manage conversations and relationships with
existing and prospective customers and
influencers across the Internet, social
networks and digital channels.
Engage me through multiple channels
Single view of the customer is far more complex to achieve. Besides internal information, the company must rely on external information such as customer profiles in social
networks and behavior.
HOW CAN WE USE PATIENT DATA TO DRIVE BETTER HEALTH?
Tests
Reports
Treatments
Procedures
Documents
Progress
InformationSimple Design Non Medical Language Short Overview Guided Explanation
My Information
Help me understand my data. Represent information in a simple way I can understand and make better decisions
UNDERSTAND ME ENGAGE ME
HELP ME HELP MYSELF
So...
Futurescape, Delhi
Level 4, Rectangle 1, Commercial Complex D4Saket, Behind Sheraton, DelhiNew Delhi – 110017, INDIA
Futurescape, Mumbai
Level 2, Raheja Centre Point 294 CST RoadNear Mumbai UniversityOff Bandra–Kurla Complex, Santacruz (E)Mumbai – 400098, INDIA
Telephone: +91 9910201783
+91 (11) 6654 4196
Email: [email protected]
Web: www.futurescape.in
Twitter: @futurescape