use of new media in grassroots campaigning (2012 version)

USE OF NEW MEDIA IN GRASSROOTS CAMPAIGNING

AS PRESENTED TO THE INDIANA LEADERSHIP FORUM CLASS OF 2012

BY: JOSH GILLESPIEWWW.JOSHGILLESPIE.NET

WWW.HOOSIERACCESS.COM

KNOW YOUR AUDIENCE

200 Million registered twitter accounts

88% of people have awareness of Twitter

5% of Twitter users create 75% of the content

83.8% of Twitter users are 18 - 49

30% of Twitter users have a household income over $100,000

KNOW YOUR AUDIENCE

In 2012 Facebook has 845 million users

50.9% of the U.S. population is actively using Facebook 155,388,440 Americans

In 2008 44.3 million Facebook users voted

In 2012 143.3 million will vote

Indiana ranks 16th nationally in total number of users

KNOW YOUR AUDIENCE

88% of of U.S. Social Media users are registered voters

According to Pew Research, social media isn’t just for the young generation

HOW CAN YOU USE IT?Learn from the best…Barack Obama

Community based my.barackobama.comState based pagesGroup based pages

Email Marketing13 million email addressesPlayed two critical roles – messaging and

mobilization

Capitalized on “everyday” websitesYouTube iTunesFacebookFlickr

AVOID COSTLY MISTAKESBeware, cameras are everywhere!

“Gotcha” MomentsPlanned ParenthoodGeorge AllenBob Etheridge

AVOID COSTLY MISTAKES

EMPOWERING YOUR CAMPAIGN AND THE

GRASSROOTSProvide basic content for your supporters to

distribute via Facebook, Twitter or through blogging

Easily done with a smartphone ortablet

Get local and state bloggers on your side

The vast majority of social media sitesare freeCan you run a camera?Do you have a smart phone?Do you know someone eager to get involved?

WHERE YOU CAN FIND ME

josh@joshgillespie.net

www.joshgillespie.net

Twitter.com/joshgillespie

Facebook.com/joshgillespie

Youtube.com/thejoshgillespie

Linkedin.com/in/joshuagillespie

Joshgillespie.tumblr.com