use of new media in grassroots campaigning (2012 version)
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USE OF NEW MEDIA IN GRASSROOTS CAMPAIGNING
AS PRESENTED TO THE INDIANA LEADERSHIP FORUM CLASS OF 2012
BY: JOSH GILLESPIEWWW.JOSHGILLESPIE.NET
WWW.HOOSIERACCESS.COM
KNOW YOUR AUDIENCE
200 Million registered twitter accounts
88% of people have awareness of Twitter
5% of Twitter users create 75% of the content
83.8% of Twitter users are 18 - 49
30% of Twitter users have a household income over $100,000
KNOW YOUR AUDIENCE
In 2012 Facebook has 845 million users
50.9% of the U.S. population is actively using Facebook 155,388,440 Americans
In 2008 44.3 million Facebook users voted
In 2012 143.3 million will vote
Indiana ranks 16th nationally in total number of users
KNOW YOUR AUDIENCE
88% of of U.S. Social Media users are registered voters
According to Pew Research, social media isn’t just for the young generation
HOW CAN YOU USE IT?Learn from the best…Barack Obama
Community based my.barackobama.comState based pagesGroup based pages
Email Marketing13 million email addressesPlayed two critical roles – messaging and
mobilization
Capitalized on “everyday” websitesYouTube iTunesFacebookFlickr
AVOID COSTLY MISTAKESBeware, cameras are everywhere!
“Gotcha” MomentsPlanned ParenthoodGeorge AllenBob Etheridge
AVOID COSTLY MISTAKES
EMPOWERING YOUR CAMPAIGN AND THE
GRASSROOTSProvide basic content for your supporters to
distribute via Facebook, Twitter or through blogging
Easily done with a smartphone ortablet
Get local and state bloggers on your side
The vast majority of social media sitesare freeCan you run a camera?Do you have a smart phone?Do you know someone eager to get involved?
WHERE YOU CAN FIND ME
www.joshgillespie.net
Twitter.com/joshgillespie
Facebook.com/joshgillespie
Youtube.com/thejoshgillespie
Linkedin.com/in/joshuagillespie
Joshgillespie.tumblr.com