uol - corporate overview / corporate presentation

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UOL FOLHA GROUP

Largest internet & infratech group in Latin America

Newspapers Magazines and books

Printing and distribution

Internet/IT Services

FOLHA GROUP: SOLID STRUCTURE

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7 IN EVERY 10 INTERNET USERS

● The best content

● Vast product and service portfolio

● Solutions for online businesses

ACCESS UOL EVERY MONTH

FOR 17 YEARS INTERNET USERS PREFER UOL

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24 HOURS A DAY, 7 DAYS A WEEK Internet synonym In Brazil

World’s largest Portuguese content

34 channels with more than 1 million visitors per month

More than 2.5 million subscribers in different services

Diverse product portfolio

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UOL PORTAL

More than 51 million unique visitors per month

UOL HOME PAGE

More than 6.7 billion page views per month

Source: Omniture (Oct/12) 8

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71.0% 64.5%

2º

ABSOLUTE LEADERSHIP

COVERAGE (% Brazilian Internet Users)

5.0

51%

3.3

2º

6.5 p.p

PAGEVIEWS (billions)

Source: Nielsen/ Ibope NetRatings Home and Work (Oct/12)

28%

3.4 2.7

2º

TIME SPENT (billions)

10%

36.3 33.0

2º

UNIQUE VISITORS (millions)

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UOL ANYWHERE MOBILE PORTAL

MULTIPLATFORM Page Views: 226% growth*

Unique Visitors: 113% growth*

*2012/2011

11 Source PVs: Omniture. Audience through mobile devices (UOL, BOL, Folha; mobile portals+ apps + web versions accessed from mobiles / tablets). Source UVs: Omniture. Audience from UOL’s mobile portal.

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UOL MAKES YOUR LIFE EASIER APPS

Guia UOL (Entertainment Guide)

Placar UOL (Scoreboards, news)

UOL Cotações (Stocks)

UOL Fórmula 1 (F1 App)

UOL Notícias (News, Videos, etc)

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UOL Largest content and

internet services company in Brazil

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More than 102 million internet users

5th largest market for Google

Lower classes (C e D) represent 86% of the new internet users in 2010

More than 1 mobile phone per person and only 24% mobile internet penetration

BRAZIL: A CONNECTED NATION

14 Source: IDC, Accenture, Sinditelbrasil and Datafolha

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38%

73.9 79.9

86

41%

44%

Internet Users (millions)

Internet Penetration

Mobile internet market growth

3G Mobiles (millions)

Data Terminals (millions) (3G, non 3G and M2M)

2010 2011 2012

Source: IDC, Accenture, Sinditelbrasil, Teleco and Datafolha

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BRAZIL: A CONNECTED NATION

2010 2011 2012 70.2

14.7

84.9

52.6

13.5

66.1

34.8

7.8

42.7

14.6 6

20.6

2S13

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Advertising investment growth (2012 x 2011)

-14%

-3%

3%

7% 9%

13% 14% 15% 15%

Source: Inter-Meios – M&M

BRAZIL: A CONNECTED NATION

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CONTENT

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THE BEST CONTENT

● Entertainment

● Sports

● Games

● Specific Channels

● News

● Apps

● Courses

AND MUCH MORE

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STRONG PRESENCE IN USERS´ LIVES MULTIPLE SUCESSFULL SERVICES

RÁDIO UOL

The most popular online radio in Brazil, with more than 6 million unique visitors*

UOL JOGOS FORUM

The largest Brazilian online forum

UOL MAIS

Multimedia content platform generated by UOL and its users

BATE-PAPO UOL

The largest chat service in Brazil since 1997 (more than 80 thousand simultaneous Users**)

APPS

Customized content from UOL for smartphones and tablets, with more than 30 million page views*

20 Source: *Omniture, jan/13 e feb/13 / **Internal data

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PROPRIETARY CONTENT

PLATFORM

• RÁDIO UOL STUDIO

• TV UOL STUDIO

• MONKEY NEWS PROGRAM – (By José Simão)

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CONTENT More than 400 partners

Content for diverse segments

PARTNERS

Cars Teen Jobs

Sports Gastronomy TV

Humor Juvenile Feminine Technology Radio Meteorology

Education, Information and Entertainment

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BUSINESS PARTNERS

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The largest online inventory available in Latin America

• More than 77,000 clients

• The largest companies are with us

UOL ADVERTISING

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FOR YOU SOLUTIONS FOR YOUR

BUSINESS

SOLUTIONS

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FOR YOU SOLUTIONS

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Antivirus Education

MegaStore

Digital Photo Development

Access

Job Hunting

UOL Game Store Technical Assistance

Technical Support

Gigamail

Wi-fi

Backup

PRODUCTS AND SERVICES

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SECURITY

● Antivirus: Solutions to protect your computer from any internet threat, including Parental Control and Firewall

● Backup: File storage and sychronization with all UOL’s security procedures

● Wi-Fi: Wireless internet broadband access in more than 39,000 hotspots around the world

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PRODUCTS AND SERVICES

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USER ASSISTANCE

● Support and Technical Assistance: Technical issues and/or doubts related to your computer or phone solved in 15 minutes. More than 1 million received calls, with 92% of them solved in the first contact

● Gigamail: Protected e-mails with storage up to 100 GB

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PRODUCTS AND SERVICES

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PERSONAL AND PROFESSIONAL GROWTH

● UOL Education: More than 1,000 courses, including technical and language courses for all levels of knowledge

● Job Hunting: More than 250 thousand job positions in several areas and segments

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PRODUCTS AND SERVICES

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ENTERTAINMENT

● Digital Photo Development: Printing of digital pictures, albums, themed albums and much more

● MegaStore: Online store to buy, sell and download music

● GameStore: Guaranteed fun with more than 100 options of classic internet games

● Access: Unlimited access to several Brazilian and foreign newspapers, along with e-mail accounts, exclusive chat rooms and offers from Clube UOL (discounts and benefits for UOL subscribers)

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PRODUCTS AND SERVICES

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The largest online products portfolio available in Brazil

• Pioneer in developing and launching new products in the digital market

• Leadership in sales and paying customers

• More than:

26 business units launched and profitable

1,000 different items for sale

More than 2.5M paying subscribers monthly

PRODUCTS AND SERVICES

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CUSTOMER RELATION EXCELLENCE

Award – Customer relation excellence

“Consumidor Moderno” Magazine

Award – Company that most respects the customer in Brazil

“Consumidor Moderno” Magazine

Award of Quality Customer Service

Site Reclame Aqui

CALL CENTER

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● 1 million calls per month

● More than 1,200 sales agents

● 8 sale channels

● Outbound and Inbound telemarketing

PERFORMANCE

● More than 4 million sales per year

● More than12 thousand sales per day

FACILITIES CALL CENTER

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SOLUTIONS

FOR YOUR BUSINESS

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ADVERTISING

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ADVERTISING DISPLAY ADS

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Several spaces on the

website

Well-known brands

Formats l flexibilty

Exclusive e-commerce spaces

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SEVERAL ADVERTISING FORMATS

● Banners

● Click to call

● Sponsored links

● M-commerce

● Sponsored APPs

MOBILES, SMARTPHONES AND TABLETS

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E-COMMERCE

& PAYMENT SOLUTIONS

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E-COMMERCE E-COMMERCE EVOLUTION IN BRAZIL

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Revenue (R$ billions)

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15

10

5

0

20 50

30

20

10

0

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Users (millions)

2008 2009 2010 2011 2012 2013P

Shoppers (millions) Revenue (R$ billions)

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23

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42

50

8.2 10.6

14.8

18.7

22.5

28.0

Source: Ebit, mar/13

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● 50 million users projection for 2013

● R$ 22.5 billion revenue in 2012, an 11% growth compared to 2011

● The estimated growth for 2013 is of 25% when compared with 2012

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● Segmented ads by users’ profile, navigation context and geographic region

● Payment per click

● Diverse formats, including images

● More than 35 thousand advertisers

UOL Cliques

● UOL portal and more than 400 affiliates

● + 14 billion impressions per month

Advertising

SUPPORTING YOUR BUSINESS

● One of the largest price comparison websites in Brazil

● More than 2 million offers

● More than 2,500 active products categories

● Store and services evaluation available

Shopping UOL

41 Source: Ibope home+work – nov/2012

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● Collective purchases offers aggregator with the largest audience in its segment

● More than 5,000 ads per day

● More than 6 million page views every month

Radar de Descontos

● UOL Market Place

● Free communication between its parts

● More than 30 thousand active advertisers

● More than 2 million users

TodaOferta

Source: Ibope home+ work - nov.2012

SUPPORTING YOUR BUSINESS

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● More payment options

● Up to 18 installments

● Protected information

● Verified sellers

Advantages for buyers

● Only one contract includes more than 24 payment options

● Risk analysis included

● Simple configuration

● No fixed costs

● Reliability and Security

Advantages for sellers

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CREDIT CARD READER

• Easy to use and free for buyers

• Seller pays only when the sale occurs (NO FIXED COSTS)

• Seller receives in one lump sum

• Helps sales growth by offering installments

• Security and mobility

• Simple Cash flow management

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CONSOLIDATION AND CONSTANT DEVELOPMENT

More than 25M users and 300K stores

New APIs are always in development

● Discount and collective purchases sites

● Microtransactions and virtual goods sales

● NFC transactions

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PagSeguro supports:

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● E-commerce platform leader

● One of the largest website hosting in Brazil

● More than 600,000 registered domains

● Website hosting

● Website builder

● Cloud Computing

● E-commerce platform

● Domain registration

● Professional e-mail

● Blog

● UOL Conecta

● Database

● E-mail Marketing

● Reseller hosting

● UOL Office 365

● Applications store

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...MOREOVER, WE HAVE A GREAT SALES MACHINE

CLIENTS

SALES CHANNELS SALES STRATEGY

• UOL Clients • Outbound • Single products

• BOL Clients • Inbound • Promotions

• UOL Products • Support • Bundle

• UOL Services • Partners • Buy and Win

• UOL Visitors • Affiliate • Incentive Campaign

• UOL Prospects • Resellers • Crossell

• UOL Partners • Mobile • Upsell

• Email/Chat • Trial

• SEO/SEM

• Data Base Market

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Online Sales • Millions of online sales per year

• Specialized team with more than 15 years of experience in online marketing

• Websites’ usability and its conversion rates’ performance are checked everyday

(sometimes, intraday and real time)

• More than 300 different landing pages and sales flows are online

• Development of online partnerships to increase sales

• Development of thematic and customized hot sites

Internal media at UOL • Inventory with more than 6.7 billion page views per month

• Fixed spots on UOL’s homepage, with coverage of more than 51 million unique visitors/month

• E-mail marketing for UOL, BOL, visitors, partners and advertising newsletters

• Several formats for advertising (dynamic, static, videos, etc.)

• Segmented campaigns by channel, by time and many other possibilities

EXPERTISE IN ONLINE MARKETING

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EXPERTISE IN ONLINE MARKETING

Paid Search • Experienced team, specialized in paid search campaigns; considered the best in Brazil

• Contextualized campaigns at Google, Yahoo and Bing

• Millions of active keywords, distributed in thousands of different campaigns

Search Engine Optimization: SEO

• Dedicated team, with excellent performance,

focused on results

• All UOL product websites ranked between 1st or 2nd

position in organic search

• Content 100% focused on SEO

• Link Building strategies

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External Media • Contextualized campaigns in AdSense and Ad Networks

• Social Networks: Facebook, Orkut, LinkedIn, Twitter

• Blogs and partner sites: artists, bands, broadcasting companies

E-mail Marketing

• Email segmentation

• Automatic emails dispatch

• Internal database: UOL, BOL, visitants and advertising newsletters

• External database

• Several formats and scripts for approach

EXPERTISE IN ONLINE MARKETING

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CALL CENTER

Structure • More than 800 thousand calls per month, enabling crossell and upsell campaigns

• More than 1,200 sales agents in 8 different sales channels

• Outbound and inbound telemarketing

Performance • More than 3 million sales per year

• More than 12 thousand sales each work day

• 6th consecutive award for Excellence in Customer Services – “Consumidor Moderno” Magazine

• Award : Company That Most Respects the Customer in Brazil – “Consumidor Moderno” Magazine

• Award : Customer Quality Service – ”Reclame Aqui” website

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ABOUT UOL DIVEO

The Brazilian complete IT & Telecom

outsourcing company

● One of the major players in the IT Outsourcing market in Brazil

● Proven know-how in datacenter management

● Public, Private and Hybrid cloud computing

● First in hosted servers in Brazil

● Has been a reference for the Financial Market

● It´s leader in IT Outsourcing for e-commerce in Brazil

● It stands for Quality in the Corporate Market

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ANYTHING YOUR COMPANY NEEDS IN IT SERVICES

...the largest Brazilian data service and IT infrastucture company

● Network management

● Telecommunications’ solutions

● E-mail service outsourcing

● TEFs (electronic funds transfer) centering

● Telephone costs

● Reliable internet

● Hosting

● Database

● Data storage

● Network interrelation

● Complete outsourcing

solution

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UOL DIVEO IN NUMBERS

Proven Experience

+ 3,000 clients

1,500 associates

400+ products

26,000 m2 data centers

1,800 POPs

Glete Data Center Tamboré Data Center

15 Petabytes

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SERVING CLIENTS FROM DIFFERENT AREAS AND SEGMENTS

Data Center Area (000) – March 2011

Continuous growth

26.1

8.9 7.8

18.5

9.6

4.8

9.5

6.5 6.0

3.0 5.0

2.9 4.0 1.8

3.5 1.5

Total Data Center Area (m²) Production Area (m²)

Education

Industry

Internet

Financial

Logistics and

transportation

Marketing

Services

Retail

Source: UOL e Frost&Sullivan 58

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TECHNOLOGY AND INNOVATION

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RESEARCH AND DEVELOPMENT

UOL is one of few internet and IT companies from

Brazil with huge investments in R&D

UOL AND R&D

● Highly qualified, collaborative

and motivated people

● Strong recruiting process

● Solid relationship with major Brazilian universities

● Software developed internally, extremely scalable, resistant and safe

● Focus on reusable solutions

● Usability is the key

● Well defined IT development and operational processes, yet simple and results-oriented

● Processes are important, however people and results are in first place.

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● Redundant datacenters with privileged infrastructure in internet connection

● Focus on independent solutions of suppliers

● High level of virtualization

● Cloud Computing

● Close relationship with all business units

● Structured budget management, mature, yet very agile

● Responsible financial management, which allocates R&D and IT costs on business units’ results

RESEARCH AND

DEVELOPMENT

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UOL FARIA LIMA

Largest content and internet services company in Brazil Brigadeiro Faria Lima Avenue, 1384 São Paulo – SP‎

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UOL PEDRA GRANDE

UOL SA Shared services office (HR, Finance and Legal) Brigadeiro Faria Lima Avenue, 1306 São Paulo – SP

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CALL CENTER

TELEPERFORMANCE

More than 1,500 representatives Angélica Avenue, 2029 São Paulo – SP

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UOL DIVEO

UOL Diveo office: Operations, Infrastructure and Engineering. Barão de Limeira Street, 425 São Paulo – SP

BARÃO DE LIMEIRA

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UOL DIVEO

UOL Diveo office : Finance, Sales, Field Service, Telecom and Marketing Tenente Negrão Street, 166 São Paulo – SP

TENENTE NEGRÃO

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REGIONAL OFFICES

Rio de Janeiro Brasília

Belo Horizonte Porto Alegre

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UOL DIVEO

DATACENTER with more than 17,000 sq meters Xingu Street, 1230 Barueri - São Paulo ‎

TAMBORÉ

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UOL DIVEO

DATACENTER Glete was launched in March, 2010 and is able to support more than 30 thousand servers. Glete Street, 700 São Paulo - SP

GLETE

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THANK YOU