unlocking the power of b2b content marketing
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© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Unlocking the power of
B2B Content Marketing
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
91% of B2B marketers use content marketing for improving website traffic.
Content Marketing for B2B companies
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
91% of B2B marketers use content marketing for improving website traffic.
Content enables you to achieve 62% Higher Lead Generation from your B2B website.
Content Marketing for B2B companies
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
• High Ranking in Google and other search engine results by using quality content.
• Customers looking for valuable information can find you easily and engage instantly.
• Content is the best way for building brand awareness and gaining trust
Why you need it?
Content Marketing for B2B companies
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
• High Ranking in Google and other search engine results by using quality content.
• Customers looking for valuable information can find you easily and engage instantly.
• Content is the best way for building brand awareness and gaining trust
Why you need it?
Content Marketing for B2B companies
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
• High Ranking in Google and other search engine results by using quality content.
• Customers looking for valuable information can find you easily and engage instantly.
• Content is the best way for building brand awareness and gaining trust
Content Marketing for B2B companies
Why you need it?
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
• White papers
• Blogs
• Case Studies
• Webinars
• Ebooks
• Videos
• Presentations
To engage and convert different prospects effectively, you need to make your website content rich by creating versatile content pieces such as:
Content Marketing for B2B companies
Why you should use?
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
ADP, one of the largest providers of business outsourcing, serves 600000
businesses of all types and sizes in more than 125 countries.
Within 3 months, Campaign for White Papers generated $1 million sales and closed many new deals ahead.
White Papers
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
ADP, one of the largest providers of business outsourcing, serves 600000
businesses of all types and sizes in more than 125 countries.
Within 3 months, Campaign for White Papers generated $1 million sales and closed many new deals ahead.
White Papers
White papers Exhibit your Expertise by displaying how you can provide best solutions and recommendations.
Using White papers in the form of gated content, you can Generate more Sales-ready Leads.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
ADP, one of the largest providers of business outsourcing, serves 600000
businesses of all types and sizes in more than 125 countries.
Within 3 months, Campaign for White Papers generated $1 million sales and closed many new deals ahead.
White Papers
White papers Exhibit your Expertise by displaying how you can provide best solutions and recommendations.
Using White papers in the form of gated content, you can Generate more Sales-ready Leads.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Kinaxis, a supply chain management company used blogging platforms to
increase their business. They achieved 270% hike in website traffic and
320% increase in web conversion.
B2B Blogs
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Kinaxis, a supply chain management company used blogging platforms to
increase their business. They achieved 270% hike in website traffic and
320% increase in web conversion.
B2B Blogs
Blogging allows you to connect with your prospects unlike any other marketing channel.
By consistently posting smart and relevant articles, you can achieve steady growth in your blog traffic.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Kinaxis, a supply chain management company used blogging platforms to
increase their business. They achieved 270% hike in website traffic and
320% increase in web conversion.
B2B Blogs
Blogging allows you to connect with your prospects unlike any other marketing channel.
By consistently posting smart and relevant articles, you can achieve steady growth in your blog traffic.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Open Text, one of the largest software company, created a personalized new
customer on boarding site offering case studies and eBooks.
They gained 1700 new contacts with opportunities worth $ 1.8 million.
Case Studies
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Open Text, one of the largest software company, created a personalized new
customer on boarding site offering case studies and eBooks.
They gained 1700 new contacts with opportunities worth $ 1.8 million.
Case Studies
Case studies come from the mouth of the consumer, so they act as a third party endorsement of your brand.
Case studies make great sales collateral for your team & are used in drip campaigns.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Open Text, one of the largest software company, created a personalized new
customer on boarding site offering case studies and eBooks.
They gained 1700 new contacts with opportunities worth $ 1.8 million.
Case Studies
Case studies come from the mouth of the consumer, so they act as a third party endorsement of your brand.
Case studies make great sales collateral for your team & are used in drip campaigns.
© Copyright 2013 Grazitti Interactive
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© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Demand base, a technology company designed a Webinar and a live
presentation.
The results of the campaign included 1700 leads, 5000 view on Slideshare
and $1 million in new business.
Webinars
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Demand base, a technology company designed a Webinar and a live
presentation.
The results of the campaign included 1700 leads, 5000 view on Slideshare
and $1 million in new business.
Build credibility for your business and easily project your messages to a larger audience in an interactive manner.
Directly Engage with your Customers and provide trainings, conduct question and answer sessions, make and lot more
Webinars
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Demand base, a technology company designed a Webinar and a live
presentation.
The results of the campaign included 1700 leads, 5000 view on Slideshare
and $1 million in new business.
Build credibility for your business and easily project your messages to a larger audience in an interactive manner.
Directly Engage with your Customers and provide trainings, conduct question and answer sessions, make and lot more
Webinars
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Sales Benchmark, a consulting firm, launched a campaign, targeting
prospects that were newly hired VP of sales; The promoted eBook got
5781+ downloads by target VP’s.
eBooks
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Sales Benchmark, a consulting firm, launched a campaign, targeting
prospects that were newly hired VP of sales; The promoted eBook got
5781+ downloads by target VP’s.
eBooks are perfect for distribution on online and social media channels, Increasing Brand Presence in customer communities.
eBooks are more versatile and effective allowing you to include video trainings, audio interviews, worksheets, graphics etc.
eBooks
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Sales Benchmark, a consulting firm, launched a campaign, targeting
prospects that were newly hired VP of sales; The promoted eBook got
5781+ downloads by target VP’s.
eBooks are perfect for distribution on online and social media channels, Increasing Brand Presence in customer communities.
eBooks are more versatile and effective allowing you to include video trainings, audio interviews, worksheets, graphics etc.
eBooks
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Peddinghaus Corporation, a premier manufacturer of steel equipment,
utilized You Tube channel for increasing its brand awareness and within a
short span amassed 28,000 YouTube views on their channel.
Videos
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Peddinghaus Corporation, a premier manufacturer of steel equipment,
utilized You Tube channel for increasing its brand awareness and within a
short span amassed 28,000 YouTube views on their channel.
Videos
Videos reach a broader audience as it can be instantly shared on different platforms like Facebook, Twitter, and more.
Videos showing customer using product drive higher user engagement as your prospects can instantly make out how your product will benefit them.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Peddinghaus Corporation, a premier manufacturer of steel equipment,
utilized You Tube channel for increasing its brand awareness and within a
short span amassed 28,000 YouTube views on their channel.
Videos
Videos reach a broader audience as it can be instantly shared on different platforms like Facebook, Twitter, and more.
Videos showing customer using product drive higher user engagement as your prospects can instantly make out how your product will benefit them.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Holland-Mark, a Boston-based digital agency, was recently featured on
the home-page of Slideshare for their “selling the dog food: startup
marketing” PowerPoint. Within a short span presentation gained 9,987
views, and dozens of qualified leads.
Presentations
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Holland-Mark, a Boston-based digital agency, was recently featured on
the home-page of Slideshare for their “selling the dog food: startup
marketing” PowerPoint. Within a short span presentation gained 9,987
views, and dozens of qualified leads.
Presentations
PowerPoint is an excellent inbound marketing method to drive more traffic and conversions.
Presentations with catchy graphics and images are best medium for storytelling and brand awareness.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Holland-Mark, a Boston-based digital agency, was recently featured on
the home-page of Slideshare for their “selling the dog food: startup
marketing” PowerPoint. Within a short span presentation gained 9,987
views, and dozens of qualified leads.
Presentations
PowerPoint is an excellent inbound marketing method to drive more traffic and conversions.
Presentations with catchy graphics and images are best medium for storytelling and brand awareness.
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
At Grazitti Interactive, we create content, which is engaging and enriching. For us, content creation is not a nicely worded piece of collateral but a well-strategized and targeted message enveloped in an interesting story.
We create effective content for following:
Grazitti Content Marketing Services
• White Papers• Case studies• eBooks• Newsletters• Datasheets• Presentations• Flyers
• Micro site & communities• Video embedded PDF• Demos• Webinars• Product 360s• Websites
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
Our Content Portfolio
eBooks Presentations Product Demos
Infographics Videos Blogs
Need content that drives higher user engagement? Contact Us Now
© Copyright 2013 Grazitti Interactive© Copyright 2013 Grazitti Interactive
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