united kingdom mobile use: why the best location for your brand is in the consumer's pocket

Consumers are look-

ing for the same

experience on differ-

ent devices

Connected Kingdom

The Smartphone Is A Man’s Best Friend

How Did Mobile Become So Important?

What Should You Choose?

27%40%

69%61%

App

Shop

Connect

Entertainment

Inform

73%

31%

60%

39%

To find out more about how to get a Mobile App or a Responsive Website, or if you just want to say hi, here is how you can find us:

0800 170 1010 enquiries@bit10.net

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100 %10:00 AMbit10

Total Digital UK Population

Britain’s Digital Habits

Sources: Comscore Sept 2014, Deloitte 2014, MDG Advertising June 2013

in the UK are influenced by mobile activities

Mobile devices are part of our lives now, so as a brand you have to deliver a great

experience for users on all types of screens. But the question is: Should you go for a Mobile App or a Responsive Website?

The Best LocationFor Your Brand:

in the

Consumer’s Pocket

App

Shop

Conne

ct

Enterta

inmen

t

Infor

m

Pro’sBetter SEO result fromsingle URL

No need to wait forapproval processes

It’s easy to maintainand update

Con’sCan’t deliver personalisedinteractions

Requires internetconnection

Loading speed can vary

Responsive Website

Shop

Conne

ct

Enterta

inmen

t

Infor

m

Consumers are looking for the same experience on different devices

peoplehave their mobile device with them

24/7

2 in 31 in 3

people checktheir device within

5 minutes ofwaking up

1 in 6

people look attheir phone more than

50 times a day

£15 billion of in-store retail sales

40%

76%

92%Desktop

Smartphone

Tablet

So mobile engagement is key to the growth of your business

Pro’s

Better user experience

It’s more accessible and has a higher speedIt offers constant brand visibility

Con’s

It’s not easy to update

It’s costly

You have to build versions for different platforms

Personalisation Mobile WalletConvenienceMore data means solutions tailored

better for the consumers’ needs

Mobile payments have streamlined the sales

process, making it easier for users to purchase

The boom of responsive sites and

apps that make mobile use easier