united kingdom mobile use: why the best location for your brand is in the consumer's pocket
TRANSCRIPT
Consumers are look-
ing for the same
experience on differ-
ent devices
Connected Kingdom
The Smartphone Is A Man’s Best Friend
How Did Mobile Become So Important?
What Should You Choose?
27%40%
69%61%
App
Shop
Connect
Entertainment
Inform
73%
31%
60%
39%
To find out more about how to get a Mobile App or a Responsive Website, or if you just want to say hi, here is how you can find us:
0800 170 1010 [email protected]
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Total Digital UK Population
Britain’s Digital Habits
Sources: Comscore Sept 2014, Deloitte 2014, MDG Advertising June 2013
in the UK are influenced by mobile activities
Mobile devices are part of our lives now, so as a brand you have to deliver a great
experience for users on all types of screens. But the question is: Should you go for a Mobile App or a Responsive Website?
The Best LocationFor Your Brand:
in the
Consumer’s Pocket
App
Shop
Conne
ct
Enterta
inmen
t
Infor
m
Pro’sBetter SEO result fromsingle URL
No need to wait forapproval processes
It’s easy to maintainand update
Con’sCan’t deliver personalisedinteractions
Requires internetconnection
Loading speed can vary
Responsive Website
Shop
Conne
ct
Enterta
inmen
t
Infor
m
Consumers are looking for the same experience on different devices
peoplehave their mobile device with them
24/7
2 in 31 in 3
people checktheir device within
5 minutes ofwaking up
1 in 6
people look attheir phone more than
50 times a day
£15 billion of in-store retail sales
40%
76%
92%Desktop
Smartphone
Tablet
So mobile engagement is key to the growth of your business
Pro’s
Better user experience
It’s more accessible and has a higher speedIt offers constant brand visibility
Con’s
It’s not easy to update
It’s costly
You have to build versions for different platforms
Personalisation Mobile WalletConvenienceMore data means solutions tailored
better for the consumers’ needs
Mobile payments have streamlined the sales
process, making it easier for users to purchase
The boom of responsive sites and
apps that make mobile use easier