uniqlo email audit

UniqloPromotional email flow

Created by MailCharts.com

Let’s check MailCharts for their emails.

Let’s check MailCharts for their emails.

Let’s check MailCharts for their emails.

Alright, let’s pick this one.

Let’s look at the whole email before diving in…

Let’s look at the whole email before diving in…

Let’s look at the whole email before diving in…

Let’s look at the whole email before diving in…

Let’s look at the whole email before diving in…

Great, we’ve reached the end of the email.

Let’s look at the whole email before diving in…

Great, we’ve reached the end of the email.

Back to the top…

Email subject: “Bundle up for less!

Our outerwear sale is unbeatable.”

Email subject: “Bundle up for less!

Our outerwear sale is unbeatable.”

As we saw, the whole email is about outerwear.

Email subject: “Bundle up for less!

Our outerwear sale is unbeatable.”

As we saw, the whole email is about outerwear.

Great subject-to-content match!

A few other things to love…

A few other things to love…Easy navigation

A few other things to love…Easy navigation

Bright, inviting, colors

A few other things to love…Easy navigation

Bright, inviting, colors

Easy to spot offers

Let’s start clicking around

Let’s start clicking around

Oh no! A broken link :(

Oh no! A broken link :(

In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html

Oh no! A broken link :(

In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html

Let’s go back to the email…

Let’s start clicking around

Let’s start clicking around

Nice! We know we’re in the right place.

Prominent display of one outwear item aligns nicely

with the email.

Nice! We know we’re in the right place.

Prominent display of one outwear item aligns nicely

with the email.

Nice! We know we’re in the right place.

I wish this image was clickable…

Let’s scroll a bit…

Prominent display of one outwear item aligns nicely

with the email.

Nice! We know we’re in the right place.

I wish this image was clickable…

Easy to use navigation helps you explore additional items.

Let’s go back to our email…

Easy to use navigation helps you explore additional items.

Let’s start clicking around

Let’s start clicking around

Extremely relevant landing page.

Extremely relevant landing page.

Easy to spot sales price.

Extremely relevant landing page.

Easy to spot sales price.

Nitpick: I wish this was the same image as the one used in the email.

Extremely relevant landing page.

Easy to spot sales price.

Nitpick: I wish this was the same image as the one used in the email.

Let’s go back to our email…

Let’s start clicking around

Let’s start clicking around

Same as before: very relevant landing page.

Let’s go back to our email…

Same as before: very relevant landing page.

Scrolling…

Scrolling…

Scrolling…

Let’s see what’s here

Oh snap! Yet another targeted landing page :)

Even the banner matches!

Oh snap! Yet another targeted landing page :)

Even the banner matches!

Oh snap! Yet another targeted landing page :)

And if you scroll…

And if you scroll…

And if you scroll…

We see the same navigation as earlier.

And if you scroll…

And if you scroll…

Followed by a list of outwear products.

Loving this!

And if you scroll…

Followed by a list of outwear products.

Loving this!

Back to our email…

Let’s see what’s here

Let’s see what’s hereLet’s see what’s here

Hmm, is this the same landing page? Let’s scroll…

Hmm, is this the same landing page? Let’s scroll…

Hmm, is this the same landing page? Let’s scroll…

Aha, it’s tailored to men :)

Hmm, is this the same landing page? Let’s scroll…

Aha, it’s tailored to men :)

Back to the inbox…

This whole thing image clickable

This whole thing image clickable

But they were able to take us to both the female

and male page… how?

This is not one image…

This is not one image…

These are TWO IMAGES!!!!

Here’s the other one

Here’s the other one

Very clever :)

Here’s the other one

Very clever :)

To wrap it up, let’s look at their sales page

in more depth.

Here’s the other one

Very clever :)

To wrap it up, let’s look at their sales page

in more depth.

Let’s click here…

There’s a ton to love on this page.

There’s a ton to love on this page.

Free shipping is a must!

There’s a ton to love on this page.

Free shipping is a must! Clear discounted price

There’s a ton to love on this page.

Free shipping is a must! Clear discounted price

Impossible to miss primary CTA.

There’s a ton to love on this page.

Free shipping is a must! Clear discounted price

Impossible to miss primary CTA.

What is this?

Brilliant. Every clothing e-commerce

shop should have this!

Let’s buy it!

A nice animation shows this was added

to your “bag”.

A nice animation shows this was added

to your “bag”.

I like the ring of “bag” v.s. “cart”. It mimics their store experience.

(Uniqlo stores don’t have carts.)

A nice animation shows this was added

to your “bag”.

Let’s continue…

I like the ring of “bag” v.s. “cart”. It mimics their store experience.

(Uniqlo stores don’t have carts.)

Un-missable button

Un-missable button

Discount price prominently shown

Un-missable button

Discount price prominently shown

Hmm, I should buy something more to get free shipping…

Un-missable button

Discount price prominently shown

Boom…!

Hmm, I should buy something more to get free shipping…

Un-missable button

Discount price prominently shown

Boom…!

Let’s scroll…

Hmm, I should buy something more to get free shipping…

Nice, casual language :)

Nice, casual language :)

Overall, this was a great experience.

It’s clear that Uniqlo drives a good amount of online and offline sales

through their emails.

They use emails both as a sales channel and an awareness one.

The one key feedback would be for them to QA every link. The nav

remains broken a few months later.