uniqlo email audit

UniqloPromotional email flow

Created by MailCharts.com

Let’s check MailCharts for their emails.

Let’s check MailCharts for their emails.

Alright, let’s pick this one.

Let’s look at the whole email before diving in…


Great, we’ve reached the end of the email.


Great, we’ve reached the end of the email.

Back to the top…

Email subject: “Bundle up for less!

Our outerwear sale is unbeatable.”



As we saw, the whole email is about outerwear.



As we saw, the whole email is about outerwear.

Great subject-to-content match!

A few other things to love…

A few other things to love…Easy navigation


Bright, inviting, colors


Bright, inviting, colors

Easy to spot offers

Let’s start clicking around

Oh no! A broken link :(


In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html

http://www.uniqlo.com/us/women/featured/give-color.html


In case you’re wondering, this was the link: http://www.uniqlo.com/us/women/featured/give-color.html

Let’s go back to the email…

http://www.uniqlo.com/us/women/featured/give-color.html

Nice! We know we’re in the right place.

Prominent display of one outwear item aligns nicely

with the email.



with the email.


I wish this image was clickable…

Let’s scroll a bit…


with the email.


I wish this image was clickable…

Easy to use navigation helps you explore additional items.

Let’s go back to our email…

Easy to use navigation helps you explore additional items.

Extremely relevant landing page.


Easy to spot sales price.



Nitpick: I wish this was the same image as the one used in the email.

Same as before: very relevant landing page.

Scrolling…

Scrolling…

Let’s see what’s here

Oh snap! Yet another targeted landing page :)

Even the banner matches!


Even the banner matches!


And if you scroll…


We see the same navigation as earlier.


Followed by a list of outwear products.

Loving this!


Followed by a list of outwear products.

Loving this!

Back to our email…

Let’s see what’s here

Let’s see what’s hereLet’s see what’s here

Hmm, is this the same landing page? Let’s scroll…


Aha, it’s tailored to men :)


Aha, it’s tailored to men :)

Back to the inbox…

This whole thing image clickable

This whole thing image clickable

But they were able to take us to both the female

and male page… how?

This is not one image…

This is not one image…

These are TWO IMAGES!!!!

Here’s the other one


Very clever :)


Very clever :)

To wrap it up, let’s look at their sales page

in more depth.


Very clever :)

To wrap it up, let’s look at their sales page

in more depth.

Let’s click here…

There’s a ton to love on this page.


Free shipping is a must!


Free shipping is a must! Clear discounted price



Impossible to miss primary CTA.



Impossible to miss primary CTA.

What is this?

Brilliant. Every clothing e-commerce

shop should have this!

Let’s buy it!

A nice animation shows this was added

to your “bag”.


to your “bag”.

I like the ring of “bag” v.s. “cart”. It mimics their store experience.

(Uniqlo stores don’t have carts.)


to your “bag”.

Let’s continue…

I like the ring of “bag” v.s. “cart”. It mimics their store experience.

(Uniqlo stores don’t have carts.)

Un-missable button

Un-missable button

Discount price prominently shown

Un-missable button


Hmm, I should buy something more to get free shipping…

Un-missable button


Boom…!


Un-missable button


Boom…!

Let’s scroll…


Nice, casual language :)

Nice, casual language :)

Overall, this was a great experience.

It’s clear that Uniqlo drives a good amount of online and offline sales

through their emails.

They use emails both as a sales channel and an awareness one.

The one key feedback would be for them to QA every link. The nav

remains broken a few months later.

uniqlo email audit

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