uli presentation on social media

INTRODUCTION TO SOCIAL MEDIADiane K. Danielson, ceo, DowntownWomensClub.com

Do I really need all three?

2

The business meeting

The reunion/friends’ night out

The cocktail party

Social Media: Conversational Era

Target market

YouBlogs

Website

Blogs

Website

Why social media differs from traditional marketing

Social interaction = 2-way conversation Broadcast era is now conversational era “A website is a costly billboard on your own

property. Social Media is a free sign on the highway telling others to get off here and check this out.”

It’s a portfolio, not just a profile Make public/update URL Include as much info as possible Keywords

Meet people through: Search by name/keyword Groups – join others or start your own Answers – share you expertise

Create a company profile

Profiles, Groups and Pages Status reports (microblogging) The ultimate “warm call” Throwing sheep cnn.com/Facebook

More personal than LinkedIn. “Coffee room chatter” test. Go through privacy settings

Profile – Personal v. Professional

Do you have “fans?” Fresh content? Transitive trust v. WOM Ads: hyper targeting v.

intentional advertising Smart CRM

pages

Promote brands & products Connect/reconnect with people Monitor online image

Company reputation Customer service

Market research Trends Competition

Your @name & icon

What’s your brand? @DowntownWoman v. @DianeDanielson

Icon: avatar, logo or you? Be consistent (even across platforms)

30/30/30/10 rule Ways to meet people

Follow people RT/DM/@ Live-tweeting events Asking questions “look for the @stream”

search = new google

Case study: cleats

Go to http://search.twitter.com. Find people tweeting about “soccer cleats” Follow them

What do you learn? Women are a large percentage of purchasers. The international term is “boots.” Guys will buy “boots” just because they want

something new. Customization is a new trend. Orange is the hot new color.

Case study: cleats

Time Management

Create a schedule Sampling of Twitter Tools:

www.hootsuite.com or www.tweetdeck.com time tweets, tracks links, facebook, keyword searches

www.twitterfeed.com links your blog to Twitter Facebook Twitter App links Tweets to Facebook

16

Cell phone

Final Tips

Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the

conversation. Schedule time for this into your week.

Have set days/times Test out a new feature each time Make X number of new connections

Final Tips: Amazon reviews

Diane K. Danielson DowntownWomensClub.com

Diane@DowntownWomensClub.comhttp://twitter.com/DowntownWoman

Intro to Social Media