twitter 101 for car dealers

Twitter 101

Christine Rochelle

@CLRochelle@pcgdigital

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•Understanding Twitter as a marketing tool•Twitter vocabulary•Optimize your profile•Engagement tips•Twitter Reporting

Workshop Goals

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Twitter: Know the Facts

• 56% of customer tweets to companies are being ignored

• 32% of all Internet users are using Twitter

• 50% of Twitter users are using via mobile

• 11 accounts are created every second on Twitter

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Optimize Your Profile

• Avatar photo• Full bio

• Website link• Keywords in form of hashtags

• Cover photo• Background image• SEO

• Inbound links• Website icons• Blog

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Consider a face for your brand

Tips for Tweeting

Monitor your mentions

Utilize the search function and basic search

Share links and content (80% of tweets)

Re-tweet and reply (20% of tweets)

Remember: The simplest way to engage with followers is to ASK

Using Hashtags

• Narrows conversation on Twitter and organizes tweets

• Contains letters and/or numbers; no spaces/punctuation

• Ask yourself who you wish to target

• Test your hashtags before using them

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Twitter Search

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Twitter Mining = Advanced searching for customers already talking about you

Search:•New car•Used car•Oil change•Business name•OEM brand

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Coupons: Incentives for Engagement

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• Lead generation• Referral traffic to website• Growth of followers• Engagement levels

Measure ROI

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Do try: Stop before:

• To schedule time every day to engage on Twitter, especially from 1-6pm

• Utilize Twitter search to mine for leads

• Engage with users daily to build long-lasting relationships

• Reporting monthly on ROI metrics

• Setting up auto-posts from Facebook to Twitter

• Creating an account just to promote inventory and specials

• Spamming customers by abusing Twitter search

• Ending social strategy too soon without measuring long-term ROI

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Christine Rochelle

Christine@pcgmailer.com @CLRochelle

732-450-8200 x89

Questions?