twitter 101 for car dealers

23
Twitter 101 Christine Rochelle @CLRochelle @pcgdigital

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http://www.pcgdigitalmarketing.com/ Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook. During "Twitter 101 For Car Dealers," Christine will: Explain why Twitter is so important for car dealers Present key strategies to mine leads and increase engagement Discuss Twitter lingo and phrases Guide attendees on how to perform Twitter searches and use hashtags

TRANSCRIPT

Page 1: Twitter 101 For Car Dealers

Twitter 101

Christine Rochelle

@CLRochelle@pcgdigital

Page 2: Twitter 101 For Car Dealers

2/18/13

Page 3: Twitter 101 For Car Dealers

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•Understanding Twitter as a marketing tool•Twitter vocabulary•Optimize your profile•Engagement tips•Twitter Reporting

Workshop Goals

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Page 6: Twitter 101 For Car Dealers

Twitter: Know the Facts

• 56% of customer tweets to companies are being ignored

• 32% of all Internet users are using Twitter

• 50% of Twitter users are using via mobile

• 11 accounts are created every second on Twitter

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Optimize Your Profile

• Avatar photo• Full bio

• Website link• Keywords in form of hashtags

• Cover photo• Background image• SEO

• Inbound links• Website icons• Blog

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Consider a face for your brand

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Tips for Tweeting

Monitor your mentions

Utilize the search function and basic search

Share links and content (80% of tweets)

Re-tweet and reply (20% of tweets)

Remember: The simplest way to engage with followers is to ASK

Page 13: Twitter 101 For Car Dealers

Using Hashtags

• Narrows conversation on Twitter and organizes tweets

• Contains letters and/or numbers; no spaces/punctuation

• Ask yourself who you wish to target

• Test your hashtags before using them

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Twitter Search

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Twitter Mining = Advanced searching for customers already talking about you

Search:•New car•Used car•Oil change•Business name•OEM brand

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Coupons: Incentives for Engagement

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• Lead generation• Referral traffic to website• Growth of followers• Engagement levels

Measure ROI

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Do try: Stop before:

• To schedule time every day to engage on Twitter, especially from 1-6pm

• Utilize Twitter search to mine for leads

• Engage with users daily to build long-lasting relationships

• Reporting monthly on ROI metrics

• Setting up auto-posts from Facebook to Twitter

• Creating an account just to promote inventory and specials

• Spamming customers by abusing Twitter search

• Ending social strategy too soon without measuring long-term ROI

Page 23: Twitter 101 For Car Dealers

2/18/13

Christine Rochelle

[email protected] @CLRochelle

732-450-8200 x89

Questions?