turning you into a brand

into a Brand

Hannah MorganCareer Sherpa: Guide to lifetime career navigation

Reputation Management | Social Media Strategies | Job Search

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Turning YOU

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• The 4 Ps of marketing and how they relate to your brand.

• What 5 questions should you be asking yourself to define your brand.

• 5 key steps to define/refine your brand.• Craft your unique value proposition by

answering just 3 questions.

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What service do you provide that fills a need

What is the going rate for the type

of service you

perform

Who is your

target audience

How will you get the

word out?

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VisionPurposeGoalValuesPassions

http://www.careerdistinction.com/workbook/

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What is one world problem or one area within your life you would like to see transformed?

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At your funeral, what would they say you accomplished? How did you touch their lives?What difference did you the world?

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List and prioritize all your goals! Which are most important?

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What are your values?

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What are you passionate

about?

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Feedback

SWOT

What makes you unique

Communication

Evaluation/Modification

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• Ask friends, family, coworkers, supervisors

• Review performance reviews• Review customer testimonials or letters of thanks• Review recommendations

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Strengths Weaknesses

Business development, sales New to the area

Not afraid to cold call Slow to close sales

Technology, Real Estate, City government No certification/formal education in these

Problem solving, listening

Historic preservation

Opportunities Threats

Community colleges Long sales cycles

County/City Economic Development Commission only jobs

SCORE, SBDC, SBA

Professional Services

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What Makes You the BEST choice?

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• Clear – be clear about who you are and who you are not.

• Consistant – share your brand across all communications vehicles.

• Constant – strong brands are always visible to their target audience.

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Evaluate Based on Outcomes

• Reassess• Tweak• Modify

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Every Employer Has a Problem. What is your unique promise of value?

• Price• Time• Convenience• Functionality• Originality• Style• Benefit• Effort• Ease • Access• Security• Emotion• Ethics• Reputation

What problem to do you solve?

How do you make a difference in the

world?

How do you meet/exceed needs?

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What problem do you solve?What do you do?

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What are your personal characteristics

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Who will benefit from your service?

• Who is your target?• Company?• Industry?• Department?• Customers?

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Value Proposition

I help____________________________ (target audience)

by ______________________________ (personality trait)

_________________________________ (problem you solve)

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• I help business process outsourcing companies by quickly performing accounts payable reporting without error for faster payment.

• I help new job seekers understand how to look for work better.

• I help customer focused businesses by cheerfully resolving calls the first time, making more customers happy.

• I devise emergency and evacuation processes to keep municipalities safer.

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The Best Guide for Your Career

• Your demonstrable promise of value • Proof of your integrity and character • Consistent and part of every aspect of your

career campaign • The way you demonstrate your worth to the

marketplace.

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Resources