turning you into a brand

into a Brand

Hannah MorganCareer Sherpa: Guide to lifetime career navigation

Reputation Management | Social Media Strategies | Job Search

www.careersherpa.net

Turning YOU


• The 4 Ps of marketing and how they relate to your brand.

• What 5 questions should you be asking yourself to define your brand.

• 5 key steps to define/refine your brand.• Craft your unique value proposition by

answering just 3 questions.


What service do you provide that fills a need

What is the going rate for the type

of service you

perform

Who is your

target audience

How will you get the

word out?


VisionPurposeGoalValuesPassions

http://www.careerdistinction.com/workbook/


What is one world problem or one area within your life you would like to see transformed?


At your funeral, what would they say you accomplished? How did you touch their lives?What difference did you the world?


List and prioritize all your goals! Which are most important?


What are your values?


What are you passionate

about?


Feedback

SWOT

What makes you unique

Communication

Evaluation/Modification


• Ask friends, family, coworkers, supervisors

• Review performance reviews• Review customer testimonials or letters of thanks• Review recommendations


Strengths Weaknesses

Business development, sales New to the area

Not afraid to cold call Slow to close sales

Technology, Real Estate, City government No certification/formal education in these

Problem solving, listening

Historic preservation

Opportunities Threats

Community colleges Long sales cycles

County/City Economic Development Commission only jobs

SCORE, SBDC, SBA

Professional Services


What Makes You the BEST choice?


• Clear – be clear about who you are and who you are not.

• Consistant – share your brand across all communications vehicles.

• Constant – strong brands are always visible to their target audience.


Evaluate Based on Outcomes

• Reassess• Tweak• Modify


Every Employer Has a Problem. What is your unique promise of value?

• Price• Time• Convenience• Functionality• Originality• Style• Benefit• Effort• Ease • Access• Security• Emotion• Ethics• Reputation

What problem to do you solve?

How do you make a difference in the

world?

How do you meet/exceed needs?


What problem do you solve?What do you do?


What are your personal characteristics


Who will benefit from your service?

• Who is your target?• Company?• Industry?• Department?• Customers?


Value Proposition

I help____________________________ (target audience)

by ______________________________ (personality trait)

_________________________________ (problem you solve)


• I help business process outsourcing companies by quickly performing accounts payable reporting without error for faster payment.

• I help new job seekers understand how to look for work better.

• I help customer focused businesses by cheerfully resolving calls the first time, making more customers happy.

• I devise emergency and evacuation processes to keep municipalities safer.


The Best Guide for Your Career

• Your demonstrable promise of value • Proof of your integrity and character • Consistent and part of every aspect of your

career campaign • The way you demonstrate your worth to the

marketplace.


Resources