trust presentation

Every brand wants it,few know how to win it

Tuesday, 28 January 2014

When it comes to trust the brand World is monumentally myopic and self-referential

Many people and organisations are successfully building trust every single day

Brands must stop craving trust and start being trustworthy

“I get to decide if I trust you, self-proclaiming is just

weird”

Four building blocks to becoming more trustworthy

1. DependabilityTuesday, 28 January 2014

Reliability and dependability are the dull but essential foundations of trust building

“The best brands are like God - unfailing, consistent

and always there”

2. Reciprocity

We trust those that trust us - to get trust we need to give trust

3. Transparency

People distrust those that appear to have an agenda at odds with their own

4. Sacrifice

We trust those that sacrifice their short term interests for ours

Trust building takes real risk that’s why it may be on every brand owners’ lips but not always in their hearts

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