trust presentation
DESCRIPTION
A presentation on the four building blocks of trust to accompany the post at http://www.adliterate.com/2013/11/trust-every-brand-wants-it-but-few-know-how-to-get-it/TRANSCRIPT
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Trust
Every brand wants it,few know how to win it
Tuesday, 28 January 2014
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When it comes to trust the brand World is monumentally myopic and self-referential
Tuesday, 28 January 2014
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Many people and organisations are successfully building trust every single day
Tuesday, 28 January 2014
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Tuesday, 28 January 2014
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Brands must stop craving trust and start being trustworthy
Tuesday, 28 January 2014
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“I get to decide if I trust you, self-proclaiming is just
weird”
Tuesday, 28 January 2014
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Four building blocks to becoming more trustworthy
Tuesday, 28 January 2014
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1. DependabilityTuesday, 28 January 2014
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Reliability and dependability are the dull but essential foundations of trust building
Tuesday, 28 January 2014
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“The best brands are like God - unfailing, consistent
and always there”
Tuesday, 28 January 2014
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2. Reciprocity
Tuesday, 28 January 2014
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We trust those that trust us - to get trust we need to give trust
Tuesday, 28 January 2014
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3. Transparency
Tuesday, 28 January 2014
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People distrust those that appear to have an agenda at odds with their own
Tuesday, 28 January 2014
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4. Sacrifice
Tuesday, 28 January 2014
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We trust those that sacrifice their short term interests for ours
Tuesday, 28 January 2014
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Trust building takes real risk that’s why it may be on every brand owners’ lips but not always in their hearts
Tuesday, 28 January 2014