trushar barot
Post on 07-Jul-2015
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@Trushar
Apps Editor, BBC World Service/Global News
International Newsroom Summit
Smart new ways to reach your audience: chat apps
WhatsApp growth rate
Chart: BusinessInsider.com
April May September
BBC News on chat apps timeline 2014
Indian elections pilot
Emoji enables your
audience to tell you
how they feel about
a story, not just
what they think
Breaking news
cartoon alert
☚
What we’ve learned so far….
The chat app push alert is the
most potent content delivery
system in history
Chat apps enable you
to be more intimate with
your audience
Chat apps content that works well:
#GoFigure
Chat apps content that works well
https://www.youtube.com/watch?v=eByFJr9IfQQ&list=UUQAd5hAnjJ3H6WtoaHASKfQ
Chat apps and UGC
trushar.barot@bbc.co.uk
Produced with the assistance of Esra Dogramaci ☚
@trushar
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