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@Trushar Apps Editor, BBC World Service/Global News International Newsroom Summit Smart new ways to reach your audience: chat apps

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Smart ways to reach your audience: chat apps

TRANSCRIPT

@Trushar

Apps Editor, BBC World Service/Global News

International Newsroom Summit

Smart new ways to reach your audience: chat apps

WhatsApp growth rate

Chart: BusinessInsider.com

April May September

BBC News on chat apps timeline 2014

Indian elections pilot

Emoji enables your

audience to tell you

how they feel about

a story, not just

what they think

Breaking news

cartoon alert

☚

What we’ve learned so far….

The chat app push alert is the

most potent content delivery

system in history

Chat apps enable you

to be more intimate with

your audience

Chat apps content that works well:

#GoFigure

Chat apps content that works well

https://www.youtube.com/watch?v=eByFJr9IfQQ&list=UUQAd5hAnjJ3H6WtoaHASKfQ

http://youtube.com/v/eByFJr9IfQQ

https://www.youtube.com/watch?v=eByFJr9IfQQ&list=UUQAd5hAnjJ3H6WtoaHASKfQ

Chat apps and UGC

[email protected]

Produced with the assistance of Esra Dogramaci ☚

@trushar

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