true innovation awarda 2010: itim solution

The ShuttlEEthics, Wisdom, Vision and

Passion“Create the Technology that makes life better”

The Proposal

The ShuttlEEthics, Wisdom, Vision and Passion

The ShuttlE The Proposal

Mass Marketing:

The ShuttlE The Proposal

Experience Marketing:

The ShuttlE The Proposal

Digital Marketing:

The ShuttlE The Proposal

Measurement Marketing:

The Problem

The ShuttlEEthics, Wisdom, Vision and Passion

One fits All 360 degree Branding Personalization Feedback and

Statistics

TV, Radio, Newspaper

OOH, In-store, Event

Social Media, Email, Mobile

Search Engine, Website

Mass Marketing Experience Marketing Digital Marketing Measurement

Marketing

The Problems

The Problems

TVC

Magazine

RadioOOH Event

Mobile

Website

In-store

Business A Business B Business C

• Message•

Campaign•

Promotion

• Message•

Campaign•

Promotion

• Message•

Campaign•

Promotion

The Solution

The ShuttlEEthics, Wisdom, Vision and Passion

The Solution

Event

Website

In-store

Mobile

LCDTVC

Magazine

RadioBillboard Troop

ITIM

Business A Business B Business C

• Message•

Campaign•

Promotion

• Message•

Campaign•

Promotion

• Message•

Campaign•

Promotion

• People• Place• Time• Event

The Innovation Concept

The ShuttlEEthics, Wisdom, Vision and Passion

ITIM

Brand Engagement

Personalization

Impact

Measurement

The Innovation Concept

“More Engaged with your customers”

For Retail/Store and Shopping Mall all over Thailand and Regional who need more engagement with Customers. The ITIM Solution is an Interactive Marketing Solution. That - Increases Brand Impact/Campaign/Product Launching

- Makes the new Brand Experience/more Brand Engagement - Measures the Performance and Gets Consumer Feedback

Unlike General media/Old Media , Our solution can help Business to more achieve in its Marketing Objectives !!!

Input OutputProcess

DB

Information/ Content Module

TechnologyModule

Business Intelligence

= Business Party = Software Architecture = Work Flow

Face, Voice and Motion Tracking

People with

Smart Phone

• LCD• Camera• Mic• Speaker • Infrared• CPU• Others

Face Detection

VoiceRecognition

Augmented Reality

Motion Tracking

QR Code

Cross to Other Platforms

Business Analysis and Report

Advertising and Information

Consumer Information

Advertising and Information

Time

Location Events

People

Brand Owner

Advertising Agency

MediaOwner

Brand Owner

Advertising Agency

MediaOwner

The Shuttle• Advertising• Product Info.• Game/Activity• Content

Interactive and Customized Ad/Info.

Input OutputProcess

DB

Information/ Content Module

TechnologyModule

Business Intelligence

= Business Party = Software Architecture = Work Flow

Face, Voice and Motion Tracking

• PC• Smart

Phone• Laptop• Tablet• Kiosk

Face Detection

VoiceRecognition

Augmented Reality

Motion Tracking

QR Code

Cross to Other Platforms

Business Analysis and Report

Advertising and Information

Consumer Information

Advertising and Information

Time

Location Events

People

Brand Owner

Advertising Agency

Channels:

WebsitesFacebook

In-Store MediaOthers

Brand Owner

Advertising Agency

The Shuttle

Interactive and Customized Ad/Info.

• Advertising• Product Info.• Game/Activity• Content

The Marketing Plan

The ShuttlEEthics, Wisdom, Vision and Passion

The Marketing Plan

Target Group : Chain Store/Shopping Mall/Shop/Station “Brick and Click”(Department Store, Coffee shop, Restaurant Chain, Hospital, Banking, etc.)

Positioning: Product Core Value:

Pricing Strategy:

Channel and Communication:

Brand Attack :Personal Experience

Mass Marketing

Brand Feedback :Measurement and Report

One way Marketing

ITIM

System Per Point Website

Event Partner Our Blog Our Facebook

Our Website

SaleTeam Flagship

Engagement

PersonalizationMeasurement

Impact

ITIM

TVRadio

Magazine

In-Store

Event

OOH

The Financial Plan

The ShuttlEEthics, Wisdom, Vision and Passion

The Financial Plan

1st Year Financial Plan:1 .ตุ้��นทุ�นในการประกอบการได้�มาจากการระด้มทุ�น ได้�แก� เป�นส่�วนของผู้��ถื�อหุ้��น

60% หุ้ร�อประมาณ 1,200,000 บาท, แหุ้ล่�งทุ�น ภายนอก 40% หุ้ร�อประมาณ 800,000 บาท2. ทุางบร$ษั&ทุได้�ก'าหุ้นด้ราคาขายไว�ทุ)* 299,000 บาทตุ้�อหุ้น�วย ซึ่,*งส่ามารถืจ'าแนก

รายการทุ)*ประกอบก&นเป�นราคาขายได้� ด้&งน)-2.1 ตุ้�นทุ�นการผู้ล่$ตุ้ 199,000 บาท

- Hardware 79,000 บาท- ค�าใช้�จ�ายในการด้'าเน$นงาน 120,000 บาท

2.2 ก'าไรตุ้�อหุ้น�วย 100,000 บาท ***โด้ยความคาด้หุ้ว&งในยอด้ขายป0แรก (2011) จะตุ้�องตุ้$ด้ตุ้&-งระบบใหุ้�ครบ 20 จุ�ด

ซึ่,*งเป�นจ�ด้ค��มทุ�นโด้ยประมาณ

The Future Plan

The ShuttlEEthics, Wisdom, Vision and Passion

The Future Plan

User (Human) Technology

Trad

ition

al W

ayIn

nova

tive

Way

User (Human)“Create the Technology that makes life

better”

Technology

Type Touch Click

Type Touch Click

Voice Move Act

Interaction

Vision Voice Text

Vision Voice Text

Shuttle

ShuttleConnection

Q & A

The ShuttlEEthics, Wisdom, Vision and Passion

Augmented Reality

Augmented Reality

Augmented Reality

Senses

Brain

Consumer Media Business

Consumer Media BusinessShuttle

Trad

ition

al W

ayIn

nova

tive

Way

DB

The Innovation Concept

TechnologyPlatform

Server

Consumer Website Business

Consumer Website BusinessShuttle

Trad

ition

al W

ayIn

nova

tive

Way

The Innovation Concept