true innovation awarda 2010: itim solution
DESCRIPTION
TRANSCRIPT
The ShuttlEEthics, Wisdom, Vision and
Passion“Create the Technology that makes life better”
The Proposal
The ShuttlEEthics, Wisdom, Vision and Passion
The ShuttlE The Proposal
Mass Marketing:
The ShuttlE The Proposal
Experience Marketing:
The ShuttlE The Proposal
Digital Marketing:
The ShuttlE The Proposal
Measurement Marketing:
The Problem
The ShuttlEEthics, Wisdom, Vision and Passion
One fits All 360 degree Branding Personalization Feedback and
Statistics
TV, Radio, Newspaper
OOH, In-store, Event
Social Media, Email, Mobile
Search Engine, Website
Mass Marketing Experience Marketing Digital Marketing Measurement
Marketing
The Problems
The Problems
TVC
Magazine
RadioOOH Event
Mobile
Website
In-store
Business A Business B Business C
• Message•
Campaign•
Promotion
• Message•
Campaign•
Promotion
• Message•
Campaign•
Promotion
The Solution
The ShuttlEEthics, Wisdom, Vision and Passion
The Solution
Event
Website
In-store
Mobile
LCDTVC
Magazine
RadioBillboard Troop
ITIM
Business A Business B Business C
• Message•
Campaign•
Promotion
• Message•
Campaign•
Promotion
• Message•
Campaign•
Promotion
• People• Place• Time• Event
The Innovation Concept
The ShuttlEEthics, Wisdom, Vision and Passion
ITIM
Brand Engagement
Personalization
Impact
Measurement
The Innovation Concept
“More Engaged with your customers”
For Retail/Store and Shopping Mall all over Thailand and Regional who need more engagement with Customers. The ITIM Solution is an Interactive Marketing Solution. That - Increases Brand Impact/Campaign/Product Launching
- Makes the new Brand Experience/more Brand Engagement - Measures the Performance and Gets Consumer Feedback
Unlike General media/Old Media , Our solution can help Business to more achieve in its Marketing Objectives !!!
Input OutputProcess
DB
Information/ Content Module
TechnologyModule
Business Intelligence
= Business Party = Software Architecture = Work Flow
Face, Voice and Motion Tracking
People with
Smart Phone
• LCD• Camera• Mic• Speaker • Infrared• CPU• Others
Face Detection
VoiceRecognition
Augmented Reality
Motion Tracking
QR Code
Cross to Other Platforms
Business Analysis and Report
Advertising and Information
Consumer Information
Advertising and Information
Time
Location Events
People
Brand Owner
Advertising Agency
MediaOwner
Brand Owner
Advertising Agency
MediaOwner
The Shuttle• Advertising• Product Info.• Game/Activity• Content
Interactive and Customized Ad/Info.
Input OutputProcess
DB
Information/ Content Module
TechnologyModule
Business Intelligence
= Business Party = Software Architecture = Work Flow
Face, Voice and Motion Tracking
• PC• Smart
Phone• Laptop• Tablet• Kiosk
Face Detection
VoiceRecognition
Augmented Reality
Motion Tracking
QR Code
Cross to Other Platforms
Business Analysis and Report
Advertising and Information
Consumer Information
Advertising and Information
Time
Location Events
People
Brand Owner
Advertising Agency
Channels:
WebsitesFacebook
In-Store MediaOthers
Brand Owner
Advertising Agency
The Shuttle
Interactive and Customized Ad/Info.
• Advertising• Product Info.• Game/Activity• Content
The Marketing Plan
The ShuttlEEthics, Wisdom, Vision and Passion
The Marketing Plan
Target Group : Chain Store/Shopping Mall/Shop/Station “Brick and Click”(Department Store, Coffee shop, Restaurant Chain, Hospital, Banking, etc.)
Positioning: Product Core Value:
Pricing Strategy:
Channel and Communication:
Brand Attack :Personal Experience
Mass Marketing
Brand Feedback :Measurement and Report
One way Marketing
ITIM
System Per Point Website
Event Partner Our Blog Our Facebook
Our Website
SaleTeam Flagship
Engagement
PersonalizationMeasurement
Impact
ITIM
TVRadio
Magazine
In-Store
Event
OOH
The Financial Plan
The ShuttlEEthics, Wisdom, Vision and Passion
The Financial Plan
1st Year Financial Plan:1 .ตุ้��นทุ�นในการประกอบการได้�มาจากการระด้มทุ�น ได้�แก� เป�นส่�วนของผู้��ถื�อหุ้��น
60% หุ้ร�อประมาณ 1,200,000 บาท, แหุ้ล่�งทุ�น ภายนอก 40% หุ้ร�อประมาณ 800,000 บาท2. ทุางบร$ษั&ทุได้�ก'าหุ้นด้ราคาขายไว�ทุ)* 299,000 บาทตุ้�อหุ้น�วย ซึ่,*งส่ามารถืจ'าแนก
รายการทุ)*ประกอบก&นเป�นราคาขายได้� ด้&งน)-2.1 ตุ้�นทุ�นการผู้ล่$ตุ้ 199,000 บาท
- Hardware 79,000 บาท- ค�าใช้�จ�ายในการด้'าเน$นงาน 120,000 บาท
2.2 ก'าไรตุ้�อหุ้น�วย 100,000 บาท ***โด้ยความคาด้หุ้ว&งในยอด้ขายป0แรก (2011) จะตุ้�องตุ้$ด้ตุ้&-งระบบใหุ้�ครบ 20 จุ�ด
ซึ่,*งเป�นจ�ด้ค��มทุ�นโด้ยประมาณ
The Future Plan
The ShuttlEEthics, Wisdom, Vision and Passion
The Future Plan
User (Human) Technology
Trad
ition
al W
ayIn
nova
tive
Way
User (Human)“Create the Technology that makes life
better”
Technology
Type Touch Click
Type Touch Click
Voice Move Act
Interaction
Vision Voice Text
Vision Voice Text
Shuttle
ShuttleConnection
Q & A
The ShuttlEEthics, Wisdom, Vision and Passion
Augmented Reality
Augmented Reality
Augmented Reality
Senses
Brain
Consumer Media Business
Consumer Media BusinessShuttle
Trad
ition
al W
ayIn
nova
tive
Way
DB
The Innovation Concept
TechnologyPlatform
Server
Consumer Website Business
Consumer Website BusinessShuttle
Trad
ition
al W
ayIn
nova
tive
Way
The Innovation Concept