trends in shopper marketing - a myshopi perspective for uba belgium
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www.myShopi.bewww.myShopi.be
UBA sessionTrends in shopper
marketing
June 2014
www.myShopi.bewww.myShopi.be
Digital Entrepreneurshi
p
NFC & Internet of things
Digital TVMobile Wallet
Mobile Marketing
Philippe Van Ophem Toon Coppens
Mobile CRM
Shopper activation
eCommercewebsites
www.myShopi.bewww.myShopi.be
Mobile marketing in Egypt
www.myShopi.bewww.myShopi.be
Mobile NFC payment in Turkey
www.myShopi.bewww.myShopi.be
Agile & consumer centric design
www.myShopi.bewww.myShopi.be
Quest for mass reach
BD Group
www.myShopi.bewww.myShopi.be
BD GroupInternational marketing & logistics distribution holding
• 135m Euro Revenu (2013)• 600+ employees• Active in Europe (focus on BE & ITA)• Private equity owned
www.myShopi.bewww.myShopi.be
#1 promo & shopping platform in BE
Omni-Channel Activation Platform
www.myShopi.bewww.myShopi.be
myShopi in Europe+3.5 million app downloads WW
454.000
197.395
1.449.927
93.021
126.754
187.249
417.071
4000 APP DOWNLOADS
PER DAY
* status: May 2014
www.myShopi.bewww.myShopi.be
Trends in shopper marketing
www.myShopi.bewww.myShopi.be
Purchase
Loyalty
CareAdvocacy
Re-activati
on
Awareness
Activation
Re-activation!
Approach 1: B2C Consumer Decision Lifecycle
www.myShopi.bewww.myShopi.be
Approach 2: Consumer viewpoint
2. Saving
3. Facilitation
1. Inspiration
Consumer expectations
www.myShopi.bewww.myShopi.be
1, INSPIRATION
www.myShopi.bewww.myShopi.be
RTL Connect
www.myShopi.bewww.myShopi.be
Clearchannel Connect
www.myShopi.bewww.myShopi.be
Spotta – Reclamefolder.nl
www.myShopi.bewww.myShopi.be
2, SAVING
www.myShopi.bewww.myShopi.be
@myShopi: cashbacks, coupons
www.myShopi.bewww.myShopi.be
Klikkapromo
www.myShopi.bewww.myShopi.be
Fidmarques
www.myShopi.bewww.myShopi.be
Wink – doorhanger with online discount codes
www.myShopi.bewww.myShopi.be
3, FACILITATION
www.myShopi.bewww.myShopi.be
@myShopi: shopping list, shop info, loyalty cards
www.myShopi.bewww.myShopi.be
Starbucks mobile payment app: 14% of transactions
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Makro mPoints app
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Retailer app retention and frequency
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AmazonCart - Twitter
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Voradius
www.myShopi.bewww.myShopi.be
Conclusion
www.myShopi.bewww.myShopi.be
Conclusion
Saving
FacilitationInspiration
REACH+
Philippe Van Ophemphilippe@myshopi.be+32496161270
Toon Coppenstoon@myshopi.be @me_toon
Agile & consumer centric
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