trends in sales and marketing at tradeshows
Post on 18-Nov-2014
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This presentation is from Performance Marketing Summit 2014 in Salt Lake City. Session Description: There is a right way and a wrong way to capture leads. Get successful consumer show strategies that are guaranteed to triple your leads if implemented properly.
TRANSCRIPT
Consumer Shows
Get Found
Capture Consumers Follow Up
Communicate Clearly
Get Found
What To Know
Be Out FrontDon’t Over / Under DressDon’t Say “Hi”60/40 Rule
Engage Prospects With Fun
17 Inch
20 Inch
‘Easy To Grab Handles’
Identify Main Offer:•“Low Risk”•“Easy to Grab”
Capture Consumers
Benefits Of Ownership
Consumer Objections
Vendor Selection
iSurvey
Communicate Clearly
Your MessageClearDirect
Communicate ClearlyPlatitudes
A Phrase That Is Over-stated And
Lacks Power To Evoke Emotion or
Interest.
Follow Up
Create A Plan:• Specific Offer• Set Dates• Action Items
Actually Follow The Plan
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