top 11 email marketing tips
Post on 01-Jul-2015
143 Views
Preview:
DESCRIPTION
TRANSCRIPT
In spite of social media’s rise in popularity, email is still here, busy, and alive & kicking. No matter what business you’re running, a well thought out
email marketing campaign can prove quite beneficial.
Inboxemailserver
In fact, those who make purchases as a result of email campaigns spend on average 138% more
than those who don’t. We’ve put together some of our best tips for delivering a great campaign, so
you can get started today.Inboxemailserver
It might seem obvious, we have worked with many clients less than 10% of them have ever done any
email marketing. It doesn't have to be a regular newsletter, even one e-Christmas card a year is a
good start. People like to know you care about them and sending them a letter is one of the best
ways of showing some love.
Inboxemailserver
294 billion emails are sent each day. That's about 50 for every human being. If you want people to notice you, give them something they can use. Even if you think you're boring, you can always throw in a joke at the end. Don't just waffle on
about yourself.
Inboxemailserver
Tip #3
The best email marketing isn't email marketing.
Inboxemailserver
You need to make it personal. Don't be lazy and send a bulk email if you can send something
unique for each recipient. Look at your list and consider whether there's a personal message, or
a helping hand you can lend each individual. That'll be far more effective then a
bulk email server hosting India.
Inboxemailserver
If the subject line doesn't make people go 'Oh my gosh, I HAVE to read this email', they won't.
Marketing consultant recently wrote a great article about creating blog posts that beg to be read - the
tips there are exactly the same for email. Questions, quotes and intriguing stories are at the
top of the list for engaging content.
Inboxemailserver
Tip #5
Keep it snappy.
People get bored easily. They don't have time to read. Shorter usually equals better. Link off to your website if you need to go into more detail.
Inboxemailserver
Tip #6
Pictures are pretty.
However don't go overboard as some email programs can remove images or it might make the email load slowly.
Inboxemailserver
Tip #7
People hate scrolling.
Include a table of contents at the top and link the headings through to that section on the page.
Inboxemailserver
Your subscribers choose to be on your list, hence they want to know about your business, products,
or news. Invite them to take an action and the response is typically quite positive.
Inboxemailserver
It's easy to mail merge a name into a template. People said, "Remember that a man's name is to him the sweetest and most important sound in the
English language." Same goes for women.
Inboxemailserver
Tip #10
Don't spam.
India has strict anti spam legislation. Follow it, or you'll get a fine.
Inboxemailserver
Tip #11
Send your message on Tuesday at lunchtime.
That's when most people are reading email!
Inboxemailserver
Inboxemailserver provides you best bulk email
try it out with 24*7 support
top related