tools and tactics for audience building on facebook and twitter - part 3 of 4

Tools & Tactics for Audience

Building on Facebook &

Twitter

Presented by Allen VoivodCo-owner and Content Lover

of Epiphanies, Inc.http://Facebook.com/AhaYourself

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Part 3 of 4

During Our Time Together...

Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan

One Size Fits All! Or, Tactics You Can Use on Any Online Channel

Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth

Twitter! Or, ... You Know ...

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #1...

Buttons & Badges & Widgets

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

http://developers.facebook.com/plugins, and your Facebook Page Admin Panel

Liker Building Method #2...

Tag, Tag, Tag

Use the “@” sign on Wall posts

Doesn’t work in Comments

Tag friends in photos, videos, and Notes when relevant

Can’t tag Pages in photos, videos, and Notes

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #3...

Facebook Social Ads

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #4...

Link to Twitter

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #5...

Personal Profile

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #6...

The Share Link

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #7...

Custom Landing Tabs

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #8...

Invite Fan Interaction

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #9...

Fan-Only Content

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

Liker Building Method #10...

Outsource It

Social Marketing and Success Strategies – www.AhaYourself.com

Paid services

Social media assistants

Extra variables to consider include:

1. Oversight

2. Policies/procedures

3. Relevance

4. Spam!

Thank you!

Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com

If you got information of value out of this presentation that made it worth your time, please:

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3. Check out the other three parts at http://slideshare.net/AhaYourself.