tools and tactics for audience building on facebook and twitter - part 3 of 4
DESCRIPTION
Originally created for an extended workshop at the Greater Manchester Chamber of Commerce, this presentation has been broken out into four bite-sized chunks for easier use. See the other three parts at http://slideshare.net/AhaYourself! Part 1 explains how audience building is intricately tied to the rest of your social media action plan. Part two focuses on five audience-building strategies to use on either Facebook or Twitter. Part 3 dives into ten Facebook-specific tools and tactics for audience building, and Part 4 does the same for Twitter. Please share your feedback and more audience-building ideas here, or at http://facebook.com/AhaYourself. Thank you!TRANSCRIPT
Tools & Tactics for Audience
Building on Facebook &
Presented by Allen VoivodCo-owner and Content Lover
of Epiphanies, Inc.http://Facebook.com/AhaYourself
Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com
Part 3 of 4
During Our Time Together...
Everything’s Integrated! Or, How Your Audience Building Is Affected by the Rest of Your Social Media Action Plan
One Size Fits All! Or, Tactics You Can Use on Any Online Channel
Facebook! Or, Tactics Specifically Intended for Promote Facebook Audience Growth
Twitter! Or, ... You Know ...
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #1...
Buttons & Badges & Widgets
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
http://developers.facebook.com/plugins, and your Facebook Page Admin Panel
Liker Building Method #2...
Tag, Tag, Tag
Use the “@” sign on Wall posts
Doesn’t work in Comments
Tag friends in photos, videos, and Notes when relevant
Can’t tag Pages in photos, videos, and Notes
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #3...
Facebook Social Ads
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #4...
Link to Twitter
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #5...
Personal Profile
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #6...
The Share Link
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #7...
Custom Landing Tabs
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #8...
Invite Fan Interaction
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #9...
Fan-Only Content
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
Liker Building Method #10...
Outsource It
Social Marketing and Success Strategies – www.AhaYourself.com
Paid services
Social media assistants
Extra variables to consider include:
1. Oversight
2. Policies/procedures
3. Relevance
4. Spam!
Thank you!
Epiphanies, Inc. | Social Marketing and Success Strategies – www.AhaYourself.com
If you got information of value out of this presentation that made it worth your time, please:
1. Become a “Liker” at:http://facebook.com/AhaYourselfor by cell, text LIKE AHAYOURSELF to FBOOK (32665) to become a Liker
2. Write on our wall and tell the world about one gem you got out this presentation.
3. Check out the other three parts at http://slideshare.net/AhaYourself.