too small to fail: a tedx presentation by jerry zhang

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You can watch the full presentation video at http://bit.ly/tedxmilton A presentation made by Jerry Zhang, Founder and CEO at Glowstik Social Marketing. This was first presented at TEDxMilton on September 22, 2012. The presentation has a few main themes: positioning your weaknesses as strengths, embracing "too small to fail", and dropping your "pseudo-common sense". To inquire about booking Jerry Zhang for your event, send an email to jerry.zhang@glowstik.ca

TRANSCRIPT

Yep.

That’s me.

made this

experience

so bad for

me?

i set myself up

for failure.

THEN I TRIED INTERPRETIVE DANCE.

MAYBE OUR TALENT WAS

OUR UTTER LACK OF TALENT.

(That’s us.)

“YOU GUYS WERE

AWESOME!

THAT

WAS SO

FUNNY!”

-Jordan Clark, Winner, So You Think

You Can Dance Canada

1.

WHAT AM I GOOD AT?

2.

WHAT DO OTHERS

THINK I’M GOOD AT?

First impression:

He’s a kid.

Therefore, he’s

good at nothing.

But:

I’m a kid. I’ve

been immersed

in digital for my

whole life.

3.

WHAT DO OTHERS

THINK I SUCK AT?

First impression:

He’s a kid.

Therefore, he’s

dumb.

But:

I’m dumb.

Therefore, I can

think outside of

the box of

traditionalist

marketing.

That’s me.

TOO BIG

TO FAIL.

too small to fail.

COMMON SENSE PSEUDO-

COMMON SENSE

What if I told you the

world you live in is

fake?

YOUR DEFINITION OF WEIRD

IS YOUR

PSEUDO-COMMON SENSE

what is an

outlier? out-li-er: /ˈaʊtˌlaɪər/:

someone who stands apart from

others of his or her group

what is an

outlier? out-li-er: /ˈaʊtˌlaɪər/:

someone who most of society

perceives stands apart from others

of his or her group

JUMP

IN.

@jerryzhang222

linkd.in/jzhang2

jerry.zhang@glowstik.ca

Let’s Connect.

Re-Watch the Presentation.

slideshare.net/glowstik

youtube.com/user/glowstiksocial

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