too small to fail: a tedx presentation by jerry zhang
DESCRIPTION
You can watch the full presentation video at http://bit.ly/tedxmilton A presentation made by Jerry Zhang, Founder and CEO at Glowstik Social Marketing. This was first presented at TEDxMilton on September 22, 2012. The presentation has a few main themes: positioning your weaknesses as strengths, embracing "too small to fail", and dropping your "pseudo-common sense". To inquire about booking Jerry Zhang for your event, send an email to [email protected]TRANSCRIPT
Yep.
That’s me.
made this
experience
so bad for
me?
i set myself up
for failure.
THEN I TRIED INTERPRETIVE DANCE.
MAYBE OUR TALENT WAS
OUR UTTER LACK OF TALENT.
(That’s us.)
“YOU GUYS WERE
AWESOME!
THAT
WAS SO
FUNNY!”
-Jordan Clark, Winner, So You Think
You Can Dance Canada
1.
WHAT AM I GOOD AT?
2.
WHAT DO OTHERS
THINK I’M GOOD AT?
First impression:
He’s a kid.
Therefore, he’s
good at nothing.
But:
I’m a kid. I’ve
been immersed
in digital for my
whole life.
3.
WHAT DO OTHERS
THINK I SUCK AT?
First impression:
He’s a kid.
Therefore, he’s
dumb.
But:
I’m dumb.
Therefore, I can
think outside of
the box of
traditionalist
marketing.
That’s me.
TOO BIG
TO FAIL.
too small to fail.
COMMON SENSE PSEUDO-
COMMON SENSE
What if I told you the
world you live in is
fake?
YOUR DEFINITION OF WEIRD
IS YOUR
PSEUDO-COMMON SENSE
what is an
outlier? out-li-er: /ˈaʊtˌlaɪər/:
someone who stands apart from
others of his or her group
what is an
outlier? out-li-er: /ˈaʊtˌlaɪər/:
someone who most of society
perceives stands apart from others
of his or her group
JUMP
IN.
@jerryzhang222
linkd.in/jzhang2
Let’s Connect.
Re-Watch the Presentation.
slideshare.net/glowstik
youtube.com/user/glowstiksocial