tnt travel show 2012 media pack
Post on 07-Mar-2016
218 Views
Preview:
DESCRIPTION
TRANSCRIPT
Visit tnttravelshow.com
SATURDAY, MARCH 3, 2012 • 9.30AM - 5.30PMEarl’s Court Exhibition Centre Earl’s Court
LONDON’S BIGGEST FREE TRAVEL SHOW
82%*of visitors came
to plan and BOOK a trip
88%*want to travel within three
months
30%*visitor increase on
2009
12,260* visitors in one day
More than 80 exhibitors, some taking over
£600,000* in ONE day
*Results from our 2010 March Travel Show survey
Every year we get MORE visitors spending MORE money
3
THE CONCEPTThe TNT Travel Show is a one-day ‘travel extravaganza’ that attracts thousands of visitors who are eager to plan and book their travels. The show offers people the chance to source travel information from a wide range of exhibitors – offering day trips and city breaks to extended tours across Africa, Europe, the UK, Asia, the USA and beyond. There is also an extensive travel seminar program, which gives visitors the chances to hear about places they might not have considered visiting before and to get tips and advice on what to do and when to go to certain places.
The 2012 TNT Travel Show will take place on Saturday,March 3 at Earls Court Exhibition Centre. The show is London’s largest free travel exhibition and is regarded by travellers as the place to plan and book their annual travel.
The 2012 TNT Travel Show will take place on Saturday,
WHO EXHIBITS?Exhibitors at the show are primarily travel-related companies who are looking to showcase their products, services and promote their special offers. These exhibitors range from:
»Tourist Boards and Regional Areas
»Travel Tour Operators
»Travel Insurance Companies
»Travel & Booking Agents
»Airlines & Flight Booking Agents
»Travel Equipment Providers
»Travel Transport providers
➦ LONDON’S LARGEST FREE TRAVEL EXPO➦ MORE THAN 12,000 VISITORS
There are also a wide range of exhibitors who are not travel-based companies, However, they fit in closely with the travel industry and the 18-35 market place. These exhibitors range from:
»Accommodation providers
»Shippers
»Recruitment companies
»Mobile Phone/Telecomms
»Banks and pre-paid credit providors
»Travel Guide Publishers
»Educational and Training Providers
»Volunteering Work Abroad
»TEFL
*201
0 re
sults
WHO ATTENDS?
At our 2011 Show, more than 12,000 visitors came through the door which was more than a 25 per cent increase on the previous year’s attendance. The show is attended by young people (18-35 year olds), who on average spend more than £2000 per year on travel. The audience is predominantly from Australia, New Zealand and South Africa, although we have seen increases in the number of other nationalities attending, including British, American, Canadian and European.
MEDIA PACK 2012
tnttravelshow.com Saturday, March 3, 2012
TO THE TNT TRAVEL SHOW 2012WelcomeTNT TRAVEL SHOW
4
» 21% aged 18-24» 71% aged 25-34» 11% aged 31-35» 7% aged 36+
TRAVEL SHOW VISITOR PROFILE*
Reasons for attending the TNT Travel Show» Plan/book a trip 82%» Take advantage of show deals 58%
» Australian 49%» New Zealander 27%» British 8% » South African 6%» Other 10% (including Canadian, American, Irish, Polish and French)N
ATI
ON
ALI
TY
When TNT Travel Show visitors are next planning to travel…» In less than 1 month 53%» In 1-3 months 35%» In 4-6 months 12%» In 7-12 months 3%
How much do visitors spend on their annual travel?» 93% of visitors will spend £500+» 81% of visitors will spend £1000+» 56% of visitors will spend £2000+
Serious about travel» 1/3 spend more than £3,000 on travel per annum » 50% plan to spend more than £500 at the show
What destinations do visitors intend to visit in the next year?» On average 69% want to go to Europe » 57% want to travel in the UK » More than 63% want to travel to long-haul destinations
What holidays do visitors want?» 75% looking for sightseeing/ cultural breaks » 62% wanted a beach holiday » 55% wanted weekend/day trips » 50% wanted adventure travel
*2010 reader survey results
AG
EMEDIA PACK 2012
tnttravelshow.com Saturday, March 3, 2012
TNT TRAVEL SHOW
5
» The opportunity to meet and engage with more than 12,000 travel-hungry consumers and being able to promote products face-to-face and on a one-to-one basis.
» The show is being held at the Earl’s Court Exhibition Centre, an ideal location for the core TNT readership. It is also easily accessible for exhibitors and other visitors because of its central London location.
» The show includes an extensive seminar and speaker programme
EXHIBITOR BENEFITSwhich is a major draw .for attendees to the show. There will also be a number of feature areas to entertain and inform the audience while they wander the event.
» Extensive editorial exposure through a 10-week publicity blitz in TNT Magazine and online at tntmagazine.com.
» Dedicated show website: tnttravelshow.com
» Major PR campaign targeting London’s mainstream media, both on and offline.
DATE Saturday, March 3, 2012, 9.30am-5.30pm
VENUE Earl’s Court Exhibition Centre
TUBE Earl’s Court
WEBSITE tnttravelshow.com
SHOW DETAILS
The great thing about the TNT Travel Show is that there are no tyre kickers. People coming to the show come to book. And this year we took 19 times more bookings than in 2010, which is a fantastic return.» Denis GearyWICKED CAMPERS
Shamrocker, Haggis Adventures and Busabout have had the best TNT Show ever. And the new space is amazing. The best thing about the TNT show is that it’s one day during which we do literally hundreds of bookings.» Roger KerBUSABOUT, SHAMROCK, HAGGIS
Excellent show this year. Earls Court is a big plus. We will be back next year.» Rick MorganPILLOW ADVENTURES
Denis Geary
return.Denis Geary
Shamrocker, Haggis Shamrocker, Haggis
hundreds of bookings.hundreds of bookings.
The great thing about The great thing about The great thing about The great thing about
Excellent show this Excellent show this
back next year.back next year.
MEDIA PACK 2012
tnttravelshow.com Saturday, March 3, 2012
TNT TRAVEL SHOW
6
» An extensive 10-week advertising and editorial campaign in TNT Magazine and online at tntmagazine.com.
» Targeted advertising campaign in key London media
» A dedicated website, tnttravelshow.com, providing visitors and exhibitors with the latest show information.
» A dedicated PR agency to maximise exposure in London, national and international travel and trade broadcast, print and online media
» Weekly features in TNT Extra and TNT Travel Extra, TNT’s weekly e-newsletters, which is distributed to more than 55,000 subscribers.
» Promotion on TNT’s partner websites and newsletters
MARKETING CAMPAIGN
David AlstinCommercial Director020 3011 0009david.alstin@tntmagazine.com
FOR EVENT & MARKETING ENQUIRIES
We pay a premium to be at the TNT Travel Show, but it is definitely worth it, as the return on investment is excellent. People actually come to buy. » John Morley
SPACESHIPS
The TNT Travel Show is our major direct-marketing campaign of the year and it feels bigger and better than ever. Earls Court is a great venue.» James Nathan
TOPDECK
We are really pleased with the outcome and have run out of everything! We are really looking forward to next year, as we sell a lot more here than we do at other shows. This year’s venue at Earls Court looks so much more professional. » Graham Dunn
CONTIKI
Visit tnttravelshow.com
SATURDAY • MARCH 3, 2012 • 9.30AM - 5.30PMEarl’s Court Exhibition Centre Earl’s Court
LONDON’S BIGGEST FREE TRAVEL SHOW
Earls Court is a great Earls Court is a great venue.
We pay a premium We pay a premium
actually come to buy. actually come to buy.
The TNT Travel The TNT Travel
We are really pleased We are really pleased
more professional.
MEDIA PACK 2012
tnttravelshow.com Saturday, March 3, 2012
TNT TRAVEL SHOW
7Stand reservations are treated on a first come, first served basis
EXHIBITOR PACKAGESMARKETING PACKAGESStandard - Free to all exhibitorsË Web listing/link on Show WebsiteË Show programme listingË Bumper TNT Show ListingMid-Range - £495 + VATË Web listing/link on Show WebsiteË Show Program Quarter PageË Bumper TNT Show Quarter PagePremium - £1,895 + VATË Web listing/link on Show WebsiteË Show Program Half PageË Bumper TNT Show Half PageË Post Show Mailer to delegate listË Leaflet/Flyer in Visitor Bag
With the change of venue to the Earl’s Court Exhibition Centre for 2011, TNT provided an even bigger platform for the show and, of course, a much bigger floor plan.
Ë This years’ floor plan sees many larger ‘island’ stands available to those exhibitors who want a more prominent floor position and to maximise their engagement with the audience.
ËThese larger stands can effectively be any size and can be purchased as shell scheme build or simply as ‘Space Only’.
SHELL SCHEME OPTION – £335 PER M2 +VAT
SPACE-ONLY OPTION – £295 PER M2 +VAT
‘Space only’ is as it suggests – it is just the carpeted floor space. You are responsible for the furniture, power supply and stand design. The ‘space only’ option is significantly cheaper as we know that you will need to spend money on developing what your area is going to look like.
ENTRANCE
SEMINAR 1
SEA
TIN
G 1
SEA
TIN
G 2
FLIG
HT
BO
OK
ING
SEA
TIN
G 3
VIP
AR
EA
SEATING 4
TNT SHOW BAR
CATWALK &PRESENTATION
AREA
SEMINAR 2
1 6 7 9
28
41
61
90 89 88 8786
85
84 83 82 81 80 79 78 77 76 75
62 63 64 65
66 68 69 70 71 7472 7367
24 20 2122 23
49 50 52 53 54 55 56 5758 59 60
46 4847 51
19
2 3
4 5
25 26
27
15 16
17 18
42 4344 45
8
29 30
31 32
33 34
35 36
37 38
39 40
10
12
Stand sizes (metres)
3x2
3x3
4x2
5x2
4x4
5x4
6x4
6x6
6x9
FLOOR PLAN 2011 EARLS COURT TWO
8x8
MEDIA PACK 2012
tnttravelshow.com Saturday, March 3, 2012
TNT TRAVEL SHOW
8
The TNT Travel Show offers a range of sponsorship opportunities that give your company the chance to:
1 Reinforce awareness of your
brand to thousands of independent travellers
2 Reap the benefits of goodwill and integrity
through association with an established brand
3 Strengthen the appeal and longevity of your
company in the UK travel market
4 Capitalise on the exhibition’s
media coverage
EVENT SPONSOR - £34,995• Branding across all on and offline advertising• Signage throughout the venue• 8x8m stand including premium marketing package• Full-page advert in programme and bumper issue• Pre & post show email access to pre-registered delegates**Event Sponsor must not be a Tour Operator
EVENT ASSOCIATE SPONSOR - £19.995• Branding across all on and offline advertising• 6x6 stand including premium marketing package• Half-page advert in programme and bumper issuee• Pre & post show email access to pre-registered delegates**Only 4 Associate Sponsor Spots available
INTERNET/FLIGHT BOOKING ZONE –£6,495• Branding across all on and offline advertising• Signage around area and entrance lobby• 6x6m stand including premium marketing package• Eight computer booking terminals• Half-page advert in event programme and bumper issue• Pre & post event email access to pre-registered delegates
BAR SPONSOR - £6,250• Branding across all on and offline advertising• Signage around area • 3x3m stand including premium marketing package• Half-page advert in programme and bumper issue• Pre & post event email access to pre-registered delegates
CHILL OUT OR COOL DOWN AREA
SPONSOR - £4,995• Area for delegates to sit, plan trips and socialise• Exclusive distribution and promotion of your products• Signage around area• Includes furniture for up to 50 people• Half page advert in event programme and bumper issue• Pre & post event email access to pre registered delegates
SHOW GUIDE ADVERTISING• ¼ page - £250 + vat• ½ page - £450 + vat• Full page - £850 + vat
ADDITIONAL ITEMS• Branded Carrier Bags - £1,250 • Carrier Bag inserts or flyers - £750• Lanyards - £2500
FURTHER BRANDING OPTIONS• Hanging Banners – POA• Personalised Carpet - POA
FOR EVENT + MARKETING ENQUIRIES
David AlstinCommercial Director020 3011 0009david.alstin@tntmagazine.com
SPONSORSHIP OPPORTUNITIES
MEDIA PACK 2012
tnttravelshow.com Saturday, March 3, 2012
TNT TRAVEL SHOW
9
COMPANY DETAILS:
Who is TNT’s main point of contact at your company regarding the show?
Company: Date:
Contact Name: Email:
Address: Phone:
Fax:
Please state below your preferred stand number, size and any specific requirements.
VenueEarl’s Court
Date Stand # Size Space Only
Shell Scheme
Cost VAT Total
Sponsorship Package Details Cost VAT Total
Event Sponsor
Event Associate Sponsor
Internet/Flight Booking Zone
Bar Sponsor
Internet Zone
Chill Out or Cool Down Area Sponsor
Additional Items: Branded Carrier Bags
Carrier Bag inserts or flyers
Lanyards
Show Guide Advertising:
¼ page
½ page
Full page
TOTAL AMOUNT DUE UPON SIGNING
THIS CONTRACT
Please state any specific requirement here:
Booking FormIf you would like to book a stand at the TNT Travel Show 2012, please complete the following:
Once completed please fax this form to the TNT Sales team on 01603 283602. You’ll be contacted within 24 hours.
Any questions please call David Alstin on 020 3011 0009.
Signature: Date:
Print Name:
PLEASE TICK
Please note that a 50% payment is required at the time of booking.
MEDIA PACK 2012
tnttravelshow.com Saturday, March 3, 2012
TNT TRAVEL SHOW
top related