tinius trust - medietilsynet · 2017-11-20 · kufar kapaza, o o ásl rotocasa.es ekhanei.com...

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TINIUS TRUSTTrendanalyse 2000-2020Terje Seljeseth

20.11.2017

VÅR BAKGRUNNVÅR BAKGRUNN TECH REVOLUSJONENTECH REVOLUSJONEN GLOBAL KONKURRANSEGLOBAL KONKURRANSE

Norsk Media i ”THE PERFECT STORM”

PAPIR NETTB

ruke

rbet

alin

gA

nn

on

sesa

lg

PAPIR NETTB

ruke

rbet

alin

gA

nn

on

sesa

lg

0%

25%

50%

75%

100%

Advertiser spend DMP Exchange Media

7

PAPIR NETTB

ruke

rbet

alin

gA

nn

on

sesa

lg

9

Digital subscribers Digital subscription revenues

Explosive growth in digital subscribers and -revenues

10

Publishing revenues

OFFLINE ONLINE

Operating costs

GROWING digital revenues whilst managing PRINT decline

0

2

4

6

8

10

12

14

16

0

5

10

15

20

25

2000 2005 2010 2015 2020

Aks

etit

tel

Annonse papir

Annonse nett

Bruker papir

Bruker nett

Ant saker

Kostnader

Ant Journalister

11

Trendanalyse – 2000 - 2020

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