tinius trust - medietilsynet · 2017-11-20 · kufar kapaza, o o ásl rotocasa.es ekhanei.com...

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TINIUS TRUST Trendanalyse 2000-2020 Terje Seljeseth 20.11.2017

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Page 1: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

TINIUS TRUSTTrendanalyse 2000-2020Terje Seljeseth

20.11.2017

Page 2: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

VÅR BAKGRUNNVÅR BAKGRUNN TECH REVOLUSJONENTECH REVOLUSJONEN GLOBAL KONKURRANSEGLOBAL KONKURRANSE

Norsk Media i ”THE PERFECT STORM”

Page 3: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

PAPIR NETTB

ruke

rbet

alin

gA

nn

on

sesa

lg

Page 4: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

PAPIR NETTB

ruke

rbet

alin

gA

nn

on

sesa

lg

Page 5: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser
Page 6: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

0%

25%

50%

75%

100%

Advertiser spend DMP Exchange Media

Page 7: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

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Page 8: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

PAPIR NETTB

ruke

rbet

alin

gA

nn

on

sesa

lg

Page 9: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

9

Digital subscribers Digital subscription revenues

Explosive growth in digital subscribers and -revenues

Page 10: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

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Publishing revenues

OFFLINE ONLINE

Operating costs

GROWING digital revenues whilst managing PRINT decline

Page 11: TINIUS TRUST - Medietilsynet · 2017-11-20 · kufar Kapaza, o o ásl rotocasa.es ekhanei.com DoneDeal AAUERTS.ie Q]ergencmùiòenòe AVIS I NETT I MOBIL I TV . nn« Banner- nnonser

0

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0

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2000 2005 2010 2015 2020

Aks

etit

tel

Annonse papir

Annonse nett

Bruker papir

Bruker nett

Ant saker

Kostnader

Ant Journalister

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Trendanalyse – 2000 - 2020