tinius trust - medietilsynet · 2017-11-20 · kufar kapaza, o o ásl rotocasa.es ekhanei.com...
TRANSCRIPT
TINIUS TRUSTTrendanalyse 2000-2020Terje Seljeseth
20.11.2017
VÅR BAKGRUNNVÅR BAKGRUNN TECH REVOLUSJONENTECH REVOLUSJONEN GLOBAL KONKURRANSEGLOBAL KONKURRANSE
Norsk Media i ”THE PERFECT STORM”
PAPIR NETTB
ruke
rbet
alin
gA
nn
on
sesa
lg
PAPIR NETTB
ruke
rbet
alin
gA
nn
on
sesa
lg
0%
25%
50%
75%
100%
Advertiser spend DMP Exchange Media
7
PAPIR NETTB
ruke
rbet
alin
gA
nn
on
sesa
lg
9
Digital subscribers Digital subscription revenues
Explosive growth in digital subscribers and -revenues
10
Publishing revenues
OFFLINE ONLINE
Operating costs
GROWING digital revenues whilst managing PRINT decline
0
2
4
6
8
10
12
14
16
0
5
10
15
20
25
2000 2005 2010 2015 2020
Aks
etit
tel
Annonse papir
Annonse nett
Bruker papir
Bruker nett
Ant saker
Kostnader
Ant Journalister
11
Trendanalyse – 2000 - 2020