tim-online presentation discop 2004

TIM-OnlineTIM-Online Presentation PresentationDISCOP 2004DISCOP 2004

Budapest, 25/06/2004

Services KlapperCom/ActiveReactionServices KlapperCom/ActiveReaction(www.klappercom.nl/www.activereaction.com)(www.klappercom.nl/www.activereaction.com)

Research & Development Real-time data collection & reporting Hosting encrypted videostreams TV tracking TV benchmark studies Pilot testing Panel management Analysis & Consultancy

What is TIM-OnlineWhat is TIM-Online??

TV ImpactMeter-Online Revolutionary interactive tool Real-time capture audience feedback Useful applications:

– Research (quality, predictability, brand perception)– Integrated part of interactive TV concept

Mobile interactivityMobile interactivity

Current mobile phone interactivity:– Use (sequences of) stills (MMS)– UMTS early stages

Current TV viewer interactivity:– SMS and phone-in based programmes– Interactive teletext (BBCi)

TIM-OnlineTIM-Online interactivity interactivity

Real-time audience feedback via:– Broadband Internet– Personal Digital Assistants– Mobile phones (in development)

TIM-OnlineTIM-Online: New TV concept: New TV concept

Technology used in programme content Real-time interactivity with viewers:

– Live broadcasts / Talk shows– Current affairs / Political debates– Magazines– Confrontainments– Screen testing– Talent scouting (Idols, Starmaker)

Live image pollLive image poll

Research set-up TIM-OnlineResearch set-up TIM-Online

Representative panel sampleSecured log-inRating of audiovisual material:

– Videostream– TV (live)– CD-ROM

Dynamic online surveyReporting of data

User TIM-OnlineUser TIM-Online

Users TIM-OnlineUsers TIM-Online

Technical requirementsTechnical requirements

Windows computerWindows Media Player 9Internet accessTIM-Online software

Management reportsManagement reports

Real-time response analysis Survey results analysis Qualitative response analysis Conclusions Recommendations Data Analyser license

Data AnalyserData Analyser interface interface

Reporting & commissioning tool Real-time responses run simultaneously

with visual content Case study: MTV - The Trip More information on:

– Www.activereaction.com &– Www.klappercom.nl

For whom?For whom? Concept developers

– Plug in audience feedback TV channels/producers

– Pilot, quality en predictability Buyers and sellers

– Feedback instrument Advertisers

– Product placement en brand recognition Film studios

– Trailer testing

Why TIM-OnlineWhy TIM-Online??

Proven reliable concept Broadband market rapidly expanding Real-time interactivity with large groups Revolutionary technology Risk reduction Enhance predictability Fast reporting Tool for new interactive TV formats

Example TIM-OnlineExample TIM-Online test: test:TF1 TF1 La Ferme CélébritésLa Ferme Célébrités

Thank youThank you