think inside the box marketing conference oct 2014

October 9, 2014Toronto, Ontario

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Context, Objectives & Strategy• Think Inside the Box is an annual direct marketing conference held by Canada Post in Toronto for its

clients and prospects.- To date, seven events have been held by Canada Post.

• I was tasked with leading and defining this event.

• The objective is to positively stimulate Canada Post’s purchase funnel by raising awareness, consideration and ultimately decision among the target audience.

• Target audience•Senior marketing professionals•Advertising professionals• Print / E-commerce / Direct Mail partners

• Strategy•Direct Mail invite, and yes, email invite to top customers•Social media•PR•Sponsor / partner / sales support

• The event was a resounding the success. We closed registration at 550 and 450 people showed up. It was the event was the highest turnout to date.

• www.canadapost.insidethebox.ca

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Master of Ceremonies

Sarah SimpsonChief Client OfficerSquareknot

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AGENDA – Grand Ballroom

Jennifer CampbellGeneral ManagerEnterprise MarketingCanada Post Corporation

Deepak ChopraPresident and CEOCanada Post Corporation Bonnie Brooks

Vice ChairmanHudson’s Bay Company

Lori C. Bieda Vice PresidentClient Insights, Analytics & Decision Intelligence TD Bank Group

9:00 AM

9:15 AM

10:30 AM

11:00 AM

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AGENDA – Breakout Sessions

Michael ChaseChief Marketing OfficerSt-Joseph Communication

“Print in a Digital World”

Trinity Ballroom

Grand Ballroom

1:00 PM

1:30 PM

Kimberley BleaseVP Client Relationships Donor Journey ChampionBlakely

“Marketing Things Not For Sale: Lessons from the world of the NFP”

Alyson GausbyConsumer Insights Lead Microsoft

“The Modern Canadian Man”

Diana LucaciFounderTrue Impact Marketing

“Direct Mail and the Brain: New Insights from Neuroscience”

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AGENDA – Grand Ballroom

Stephen BrownPresidentFUSE Marketing Group

Dan MacKenzieVice President & General Manager NBA Canada

2:15 PM

3:00 PM

3:45 PM

Jennifer CampbellGeneral ManagerEnterprise MarketingCanada Post Corporation

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#TITB14

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Registration

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Sponsor Tradeshow Area

Main Speaking Hall – Full House

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Bonnie BrooksVice ChairmanHudson’s Bay Company

Jennifer CampbellGeneral Manager

Enterprise MarketingCanada Post Corporation

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Bonnie BrooksVice ChairmanHudson’s Bay Company

Deepak ChopraPresident and CEO

Canada Post Corporation

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Event Sponsors

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PLATINUM SPONSOR

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PLATINUM SPONSOR

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GOLD SPONSOR

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GOLD SPONSOR

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GOLD SPONSOR

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SILVER SPONSOR

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SILVER SPONSOR

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SILVER SPONSOR

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SILVER SPONSOR

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SILVER SPONSOR

October 9, 2014Toronto, Ontario