the untold story (1).pptx
Post on 20-Nov-2015
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The untold story : How do Social Networking Sites make money?
The untold story:How social Networking Sites makes money?Group : Cherry, Kirin, Pedro and Tiffany
Agenda
Venture CapitalFreemium - business model
Advertisement TargetedMass AudienceCases Studies
SNSs Business Trade
Venture CapitalFunding ideasStartup costsExpandMore revenue
3
Charges phone calls & Premium Services
In 20108.8 million paying usersProfit : $853 million
Freemium Business ModelTrageted AdvertisingFreemium Premium Free
Collect data from users` cookiesPersonalised Advertisements
Mass Audience Adverstisement
Case Study
Low CostNo specific target
1 billion usersFanpageLike & Share Worldwide public
300 million usersSubscription accountsAuthentication feeChinese public
Business TradesMergersStock Market
Venture CapitalFreemium - business modelMarket Strategy - cookiesMass audience advertisementCase StudySNSs Business Trade
SummaryFinal Comments
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