The untold story : How do Social Networking Sites make money?

The untold story:How social Networking Sites makes money?Group : Cherry, Kirin, Pedro and Tiffany

Agenda

Venture CapitalFreemium - business model

Advertisement TargetedMass AudienceCases Studies

SNSs Business Trade

Venture CapitalFunding ideasStartup costsExpandMore revenue

3

Charges phone calls & Premium Services

In 20108.8 million paying usersProfit : $853 million

Freemium Business ModelTrageted AdvertisingFreemium Premium Free

Collect data from users` cookiesPersonalised Advertisements

Mass Audience Adverstisement

Case Study

Low CostNo specific target

1 billion usersFanpageLike & Share Worldwide public

300 million usersSubscription accountsAuthentication feeChinese public

Business TradesMergersStock Market

Venture CapitalFreemium - business modelMarket Strategy - cookiesMass audience advertisementCase StudySNSs Business Trade

SummaryFinal Comments