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All smiles and grins. The 2014 District 7 NSAC Competition Award Recipients. Presenting the team from...
The University of Alabama
I first became knowledgeable of theactivities of the Seventh District in 1982when for the first time, I attended theirConvention. Prior to this Convention amember of our Nashville AdvertisingFederation, Bill Satterwhite, asked me tohandle some minor duties for the DistrictStudent Advertising Competition, whichwas to be held in Nashville in 1983. Hedescribed these duties as “being incharge of getting some equipment to be
used for this competition, such as projection screens, soundequipment, etc.” I agreed to take care of this assignment, butwas much surprised when at the National Convention in June,Former Governor Mike Gallagher, congratulated me for being INCHARGE of the District Student Competition for ‘83. I told himthat there must be a mistake because I had only been informedof duties related to arranging for some equipment. The aftermathof all of this was that I was the Competition Coordinator in 1983.
This was a significant assignment for me in that whilecarrying it out, I became aware of the uniqueness of this studentcompetition, and became completely enthusiastic about thepurposes served and value received by advertising students fromparticipating in this project. At the same time, I becameenthusiastic about the agenda of the Seventh District and the American Advertising Federation. Now, many years later, I remain enthusiastic about these two organizations and continueto be actively interested in the National Student AdvertisingCompetition.
The leadership of the Seventh District has always beenproud to say that the Student Advertising Competition projectstarted within the Seventh District, but nobody seemed to knowmuch about how and where and the details of the beginning ofthis project. That is the reason I spent much time searchingminutes and interviewing people in the AAF (AmericanAdvertising Federation) District 7 area and thereby wrote andpublished the District 7 Student Advertising Campaign history in1996. Now, some 16 years later I am updating the report withinformation about this most worthwhile activity to include theperiod after 1995, which I continue to feel that it is importantthat we preserve for District history. I enjoyed collecting thematerial, and have enjoyed getting to know the many people I have talked with who have played a part in this historical project.
— Charlie MaloneFormer AAF District 7 Governor
1991-19923
AAF DISTRICT 7’S ROLE IN THE NATIONAL STUDENT ADVERTISING COMPETITION––– A HISTORY
Dear Charlie,
Thank You for sendingme a copy of your bookon the NSAC and theSeventh District. I enjoyed it, and deeplyappreciate your takingthe time to highlightthis important AAFNational program andthe Seventh District’scentral role in starting,developing, andgrowing it.
Many Thanks,
Jim DatriAAF President and CEO
FRED MACVICAR
Born and raised in Canada, Fred
MacVicar was educated at the
University of New Brunswick, St.
Stephen Business College and
Harvard Business School. From 1980
until his death in October, 2002, he
lived in Hilton Head, South Carolina.
MacVicar’s career highlights include
serving as Business and Marketing
Director of the Smithsonian Institution
Press, and Director of Planning and Membership Development
for the American Advertising Federation. Other employers and
clients include the Georgia Department of Industry and Trade,
Cryovac Division of W.R. Grace and Company, Southern
Airways, Sears Roebuck, Bloomingdale’s, Singer, Reuben H.
Donnelley Corporation, Newhouse Newspapers, United States
Peace Corps, Security National Bank, Columbia Nitrogen,
Callaway Mills, Dutch States Mines, 3-M, United States Catholic
Conference and Santee Cooper.
Within District 7, Fred was President of the Augusta Ad Club
and District Governor in 1967. He was a lifetime member of both
the Augusta and Atlanta Ad Clubs. For his efforts in establishing
the Student Advertising Campaign Competition, MacVicar won
the American Advertising Federation’s “Aid to Education” Award
on two occasions, June 1982 and April, 1997. Fred authored
Careers in Advertising, University of Georgia Press, and
co-authored Crossed Pens, Acropolis Books South. The Supreme
Court of South Carolina qualified MacVicar as an expert witness
in the fields of marketing and public opinion research.
4
F O U N D E R S O F A A F D I S T R I C T S E V E N S T U D E N T A D V E R T I S I N G C OM P E T I T I O N
At the AAF Convention in June, 1982
and again in 1997, AAF’s National
Academic Committee awarded
Fred and Jack the prestigious “Aid to
Education Award” for their efforts in
starting the Student Advertising
Campaign Competition that led to the
National Student Advertising
Competition of the AAF. In a letter
accompanying the Award, this
statement was made, “The hard work
and dedication with which you started
the program have paid off in great
rewards for the future advertising
professionals in the United States.”
JACK BOLTON
Jack Bolton was born in Detroit,
Michigan and attended Emory
University where he studied radio
journalism under his favorite teacher,
Professor Richard Joel. Drafted in
1950, Jack became a member of the
PIO staff of the 4th Infantry Division
and produced programs for the
Armed Forces Network.
After returning to the United States,
Bolton earned a BFA in Dramatic Arts from Columbia University
while working as a program service representative for CBS
Television. Next, he joined the Katz Agency in New York
representing radio, television and newspaper firms. Bolton was
promoted to Atlanta Manager for Katz in 1962. Soon after, he
joined the Atlanta Ad Club and became president in 1969. In
addition to founding the Student Advertising Campaign
Competition, Bolton was instrumental in the formation of the
Atlanta Advertising Institute. Bolton has many interests. He is a
longtime member of the Society for The Preservation and
Encouragement of Barbershop Quartet Singing in America, Inc.
He holds the Amateur Radio Call of WA4PNY, has served as
president of the Atlanta PC Users Group and studies genealogy
at the Roswell Family History Center. Bolton participates in the
American Association of Suicidology and The Compassionate
Friends. He published his wife Iris’s book, My Son... My Son... A
Guide to Healing After Death.
5
IN THE BEGINNING
The idea of student competition began with the thoughts of a
Former Governor of the Seventh District, Fred MacVicar. Fred
had been President of the Augusta, GA Ad Club in 1965, later
moving to Atlanta to be with the Harris & Weinstein Agency. At
the same time Fred was becoming an active leader in the Seventh
“Deep South” District of the American Advertising Federation.
Fred talks about his thoughts that led to originating the student
competition project, “At the agency, I had been interviewing
students from colleges looking for jobs and job experience. They
were telling me that they now had a college advertising
education, but companies were looking for applicants who had
actual, practical advertising job experience. So the thought
developed, in my own mind, as to how we could give these
students a realistic look at the whole picture of advertising,
combining all the elements that are involved in servicing the
advertising client. The idea of the competition gradually
developed, but there was one big problem. I realized that it
would be a tremendous task to develop the details of this
competition idea and to actually manage the competition. Jack
Bolton with the Katz Agency in Atlanta and a leader in the Atlanta
Ad Club, was calling on me regularly servicing the Southern
Airways account which I was responsible for. I reviewed the
competition idea with Jack, and immediately we began to
develop ideas that would be a part of this competition project.
Jack volunteered to sell the Atlanta Ad Club on spearheading this
competition. During the same time period I began reviewing
these ideas with the leadership of the Seventh District and received
their enthusiastic support.”
Jack Bolton was an active member of the Atlanta Ad Club,
serving as its President in 1969, and was with the Katz Agency,
representing radio and television stations. Jack, too, had noticed
that college advertising students were lacking in practical
advertising experience. He stated, “Many students came to Katz,
and I enjoyed helping them find jobs, but so many of them were
totally unaware of not only media but of the total concept of what
an advertising campaign really involved. Fred and I talked about
wanting to get these students to know about this through this
campaign competition. The campaign competition idea seemed
to be the perfect vehicle to provide the opportunity to bring6
M ACV I C A R ’ S B I G I D E A
The person in our district academic
world who has participated in or
observed EVERY District 7
Competition, beginning with the very
first one in 1967, is Professor
Ron Lane, formally of the University
of Georgia. He has also observed most
NSAC National competitions since
1986. “Having watched the NSAC
evolve over many years my opinion of
its value hasn’t changed. It is the best
thing going in advertising education. It
is not just another academic exercise.
It gives students the opportunity to
put all the tools of marketing
communication together in one
planand then sell it to others. It gives
students everywhere the chance to see
if they have what it takes to be in the
advertising business. It gives them
something to talk about and show in
job interviews. These have been
part of the equation since day one
which would be 1967. >
students face-to-face with advertising managers who could and
would make decisions regarding their futures. As office manager
of Katz, it also allowed me to have a little influence with the
schools with advertising programs to ask them to look at this area
of student development. Some of our good mentors were Bob
Glafkie at the University of Florida, my longtime friend and
teacher at Emory Professor Dick Joel, Bill Neace at Emory, Ron
Lane and Frazier Moore at University of Georgia, Dean Scroggins
and Lee Wenthe at University of South Carolina, John Tully at
Georgia State and others that helped make this happen.” Fred
and Jack made a good team. They shared the same observations
about college advertising students. They grew to share
enthusiasm for the competition idea. Jack could get the
cooperation of the Atlanta Ad Club while Fred could get the
support of the Seventh District.
IN IT IAL GUIDEL INES FOR THE COMPET IT ION
In mid-1966, the competition began to take shape. Fred was a
graduate of the Harvard School of Business and had case study
experience, so he felt that the competition should be based on a
common case study involving advertising for a product or service
that would be as close as possible to an actual experience. It was
decided that it would be ideal to secure a company sponsor that
had an actual product that we could work with, preferably a
product that was not clearly established, even a product that may
have been withdrawn from the marketplace. It was also decided
that it would be wise to keep the name of the sponsoring
company a secret, creating a fictitious company based on actual
facts of the company. By keeping the name of the company
secret, they were able to get facts and figures from them that they
would not release if the real company name were known. This
would be giving students case study facts and figures that in many
cases agencies would not be able to get from their own accounts.
It was also decided that colleges and universities would develop
teams within their advertising/marketing related departments that
would take this common case study and, acting as actual
agencies, develop a plan of advertising and marketing of this
product or service. They would prepare a campaign with the
details recorded in a “plans book” that would be a part of their
7
Today the quality of the work and
thinking has become much more
sophisticated. Students talk about
much more than simple advertising
plans and examples. Today they talk
about integrated marketing. Strategy
is king. Thinking out-of-the-box is
critical. Using new and alternative
media in creative ways is routine.
The competition has grown from a
handful of ad teams to hundreds
competing for the big prize. As the
business has changed, so has the
NSAC. The result is both better students
and better advertising programs.”
presentation. It was suggested that these college advertising teams
would have a structure much the same as an agency- a media
person, a creative person, an account person, etc., and this team
would make an actual presentation, with a time limit, to a group
of judges in competition with other school teams. It was decided
that portions of the presentation could use video and/or tape and
that storyboards were encouraged.
NAMING THE COMPET IT ION
Giving this competition a correct name seemed very important
to Fred MacVicar. He felt that it was important that the efforts
for this competition come from the students themselves, not
from the colleges or universities, hence, the name should reflect
this. Fred states, “the official name for this project was decided
to be STUDENT ADVERTISING CAMPAIGN COMPETITION to
designate it as coming from the students. Some had suggested
the name “College Advertising Competition,” but we felt that
this did not correctly state what we wanted to accomplish. Jack
Bolton added, “We would encourage the schools to create a
situation that produced classes that worked on their own–
to create an “agency” that would work alone. Certainly the
professors would be available, but it should be the students’
total production.”
GETT ING SUPPORT FOR THE COMPET IT ION
Once the basic ideas were developed it was important to get
input from people and organizations that would be involved. Fred
and Jack started a campaign to contact colleges and universities,
advertising clubs in the area and industry advertising leaders. Jack
was a friend of Professor Richard Joel, and while Joel was
Professor of Advertising at Florida State University he was also
President of the national advertising fraternity, Alpha Delta Sigma.
While serving this organization as President during the 1957-59
period he had tried to get a similar competition going among the
chapters of ADS; however, when only 6 chapters participated the
project was discontinued. Professor Joel, however, was able to
give advice and support to this new idea of the Seventh District.
More and more the enthusiasm for this new project grew. Due to
the conflicting status of the college quarter/semester systems it
8
was decided that the best time to have the competition was in the
Spring with case studies released to the students around the first
of the year. It was also decided that there would be three judges,
each of whom would be advertising managers for well-known
companies. It was also decided that it would be ideal to have the
competition in conjunction with the Atlanta Ad Institute.
THE ATLANTA AD INST ITUTE
The Atlanta Ad Institute was a yearly event held in the spring
in Atlanta and sponsored by the Atlanta Ad Club with the
cooperation of the Seventh District of AAF. This event was
founded by Professor Joel when he was a member of the faculty
of Emory University in Atlanta in the early 1950’s. During this
event, advertising executives from the Southeastern region could
attend and hear presentations from some of the best and most
notable advertising minds from across the United States. It grew
to be a very popular event, and advertising students from area
schools were invited to attend and participate. The Seventh
District played an important role in the Institute and held a
meeting of its Board of Directors at each of these yearly events.
It seemed wise, at least at first, to hold the Student Advertising
Campaign Competition during or adjacent to the Atlanta Ad
Institute. This would give the students multiple benefits – the
chance to participate in the student competition or to observe a
winning presentation, the opportunity to hear speeches from
advertising leaders and the opportunity to make good corporate
contacts for career decisions. So for the first two years the
competition was held on the day prior to the opening day of the
Institute. The Atlanta Ad Club coordinated the competition the
first two years it was held as an activity of the Seventh District.
Beginning in 1969, other Seventh District Clubs coordinated the
competition and on April 24, 1969, the competition was held at
the Sheraton Peabody Hotel in Memphis with the Memphis Ad
Federation in charge. In addition to being the sponsoring club
for the Institute, the Atlanta Ad Club deserves much credit for
getting the competition off to a good start. Not only did they
handle the details of that first year’s competition, they also lined
up hotel rooms at attractive prices and planned many activities for
the students.
9
THE VERY FIRST STUDENT ADVERTISING CAMPAIGN COMPETITION IN 1967
In 1967, Fred MacVicar was the Governor of the Seventh
District, having succeeded the District’s first female Governor,
Annie Claire Mote of Baton Rouge. Fred and Jack Bolton lined
up a sponsor for the first year - the Scripto Corp. The case study
for the product, a ballpoint pen, was sent to interested schools
in the area. Judges for the first competition were the advertising
managers of Southern Bell Corp., Tupperwear, Inc. and the
North Carolina National Bank. Schools from the Southeastern
area were invited to participate, and the team from the University
of Georgia was the winner. Lee Wenthe, who with her husband,
Jim has been most active in the affairs of the Seventh District,
was, in 1967, a member of the faculty of the University of South
Carolina, and was in charge of the school team’s entry in that first
competition. Lee remembers that the first competition was very
well organized with each team having one hour (this included
time to set up the equipment needed for the presentation,
approximately 30 minutes for the presentation, and time to
answer the judge’s questions and take down their equipment.)
She also remembers that she was told that there were only three
teams that entered Plans Books in advance, and only two teams
that made presentations - University of Georgia and University of
South Carolina. According to Lee, the University of Alabama was
the other school that entered Plans Books but did not make a
presentation. A differing opinion comes from Jack Bolton who
felt that there were 7 schools participating in 1967; however,
some of these schools probably didn’t finish the presentation
stage of the competition. Otto Smith was a member of that first
University of Georgia team that won the competition, and he
remembers there were 6 to 8 teams participating. They included
Georgia State University, University of Florida, Florida State
University, University of Alabama, Mississippi State University or
Memphis State University and either Louisiana State University or
Southwestern Louisiana as well as University of Georgia.
10
T H E H I S T O R Y, 1 9 6 7—1969
INTEREST ING FACTSFROM SEVENTH
DISTR ICT STUDENTCOMPET IT IONS
We have two former governors of
the Seventh District who were
members of their student teams:
Gus Wales, was Captain of the 1972
LSU team that won the District
Competition that year, and
Jim Wenthe, was a member of
the University of South Carolina
team of 1968.
After the first year’s competition was successfully completed,
Fred MacVicar worked to have the University of Georgia team’s
winning presentation on the program at the AAF Convention in
Houston in June. This helped get the word out that Student
Advertising Campaign Competition was unique and served a real
purpose in advertising education for students. Many ad clubs
inside and outside the Seventh District became interested in
getting schools in their areas to become involved in the
competition. Fred and Jack Bolton had many requests to provide
information as to how they did it.
1968 COMPET IT ION
The 7th District’s second competition was again held in the
spring during the Atlanta Advertising Institute with the Atlanta Ad
Club coordinating the event. The sponsor was Texise and the
case study involved an unnamed cleaning product. With ten
teams competing, the team from Georgia State University was the
winner. Again the sponsor’s name was not released, and Jack
Bolton remembers that the sponsor released complete files about
a laundry item that had been launched earlier and failed. They
were able to deliver product samples to the student teams and to
do much product testing as part of their research. Interest in the
Competition continued to grow, especially with other colleges
and with other Districts of AAF. The 3rd and 4th Districts seemed
especially interested in having a competition among schools
within their areas. A report on the competition was made to the
AAF Council of Governors, and for the first time the idea of
developing this into a national competition was mentioned.
1969 COMPET IT ION
The 1969 competition was held in Memphis April 24th at the
Sheraton Peabody Hotel, with Ward Archer of the Memphis
Advertising Federation in charge. The case study, prepared by
Jack Bolton, was about an un-named isotonic-type drink and was
sent to schools on Jan. 22nd. Eleven schools stated they expected
to compete, but only 10 schools actually did: Georgia State
University, University of Alabama, University of Georgia,
University of Florida, Florida State University, Memphis State
University, Mississippi State University, University of Southwestern
11
A LABOR OFLOVE... OF TIMES.
Dr. Bruce Roche states that students
working together on a Student
Competition project have gotten to
know one another quite well... in fact,
two times – in 1978 and in 1992,
members of his University of Alabama
teams have married after meeting
and working together on the team.
This has probably happened on other
occasions. Another good example
would be Jim and Lee Wenthe. In
1968, Jim was a member of the
team from University of South Carolina
and Lee was the Faculty Advisor.
Jim and Lee were married in 1969.
Louisiana, Louisiana State University, and University of Tennessee.
The team from the University of Georgia was the winner,
and received a trophy plus $500.00 in cash. Judges for the
competition were Hank Ross of Delta Airlines, J. O. Jones,
Advertising Manager of South Central Bell Telephone Company
and Howard MacIntyre, Director of Advertising of Plough, Inc. In
a February Seventh District board meeting the question about
financing students’ transportation became an issue. District was
asked to increase its budget to cover some of the student
transportation costs. It was pointed out that local clubs were
giving financial help to schools from their respective areas. In
1969, the 3rd District also started a student advertising
competition, using the same case study as that developed for the
Seventh District Competition. In a publication of AAF, “Exchange”,
it was stated that the isotonic soft drink was the case study
and that the University of Georgia won with the product
called “Herman”. In the 3rd District competition, Virginia
Commonwealth won with a beverage called “Rally.” Other
names used by teams were “Sublime” and “Lift.” Other Districts
of AAF became interested in this project, and at a Council of
Governors meeting during 1969, 7th District Governor Al Dick
made the motion that they recommend to the AAF Board of
Directors that the Student Competition become a national
competition. In 1969, Fred MacVicar joined the staff of AAF as
Director of Membership Development and Long Range Planning.
1970 COMPET IT ION
The Competition was again held in Memphis with Grover
“Buck” Jones of the Memphis Advertising Federation serving as
Chairman. The case study was for a self-tanning lotion, and
Plough, Inc was the unidentified sponsor. Nine schools
competed, and cash prizes were given - $1000 for first place, $500
for second place and $250 for third place with the requirement
that the money be divided equally between the advertising and
marketing departments of the winning schools. The team from
Georgia State University was the winner. Judges were William
Price of Leo Burnett in Chicago, Robert Lidell of The Compton
Agency in New York, and Reginald Testement of Noble Dury
Agency in Nashville. Local ad clubs were encouraged to finance
12
T H E H I S T O R Y, 1 9 6 9—1971
WHERE THERE’S A WILL , THERE’S
A WAY.
In 1969, when the isotonic soft drink
was the case study product, the team
from University of Georgia won the
District competition but not without
a lot of trouble. They planned, as
part of their campaign to use
animated commercials for the product
they named “Herman.” They ran into
an obstacle when the Advertising
Department refused their request to
use the equipment necessary for
animation. Not to be outdone, they
discovered there was some similar
equipment in the Education Building,
so... one evening around midnight
they broke into that building and did
their animated commercials, their
efforts lasting from 1 a.m till 5 a.m.
student teams from their respective areas. In February, 1970, Fred
MacVicar confirmed that the Student Advertising Competition had
been adopted as a national event of American Advertising
Federation with competition to start in 1973. In March of 1970,
Governor Al Dick announced that the Seventh District Board
Meeting would no longer be held during the Atlanta Advertising
Institute and that the Annual District Convention would be moved
from October to Spring each year beginning in 1971. One
significant reason for this was to have the Student Advertising
Campaign Competition at the same time as a part of the
Convention, but it was not until 1982 that the District Student
Competition regularly became a part of the Convention.
1971 COMPET IT ION
The case study was for a disposable tissue and the Competition
was held at the Martinique Hotel in Columbus, GA with Joe
Winsdor of the Advertising Club of Columbus in charge. The team
from the University of Tennessee won the competition and
Professor Dick Joel, in charge of the team, remembers that his
team named the tissue “Mirage” because of its disposable
qualities. The winning team received $1000. Eleven teams from
10 schools entered the competition with LSU entering two teams
-– one from Marketing and one from Journalism. The schools
were: University of Tennessee, Union University, Georgia
Southwestern, University of Georgia, University of Alabama,
Lambuth College, Nichols State University, Southern Missionary
College, Northeast Louisiana State College, and Louisiana State
University. Judges were Nicholas Popely of J. Walter Thompson
in Atlanta, Bernard Schramm, Jr. of William Cook Agency in
Jacksonville, and Peter Soutter of Insights, Inc. in High Point,
North Carolina. The University of Tennessee took their cash
award for winning and started a scholarship fund in their
Department of Advertising. This fund was later named the Richard
Joel Scholarship Fund and exists today awarding scholarship
money to current UT students in advertising.
13
1972 COMPET IT ION
1972 marked the last year that the Student Advertising
Competition was a District-only competition.
The Martinique Hotel in Columbus was again the
site, and Joe Winsdor of the Advertising Club of
Columbus was again the Chairman for the
competition. The case study was a very important
National issue at the time, because 1972 was
going to be the first presidential election in U.S.
history in which 18, 19 and 20-year-olds would
legally be eligible to vote. This had been a huge youth culture
issue at the height of the Vietnam war, i.e. “Old enough to fight,
but not old enough to vote, etc.” Our campaign assignment was
twofold: 1 – To convince 18, 19 and 20 year-olds in the test
market state of North Carolina to register to vote, and 2 – To
vote. The assignment was named after a “Get Out to Vote”
campaign in North Carolina. The advertising/journalism team
from Louisiana State University was the winner. There were two
teams participating from LSU – the winning team and a team
representing the Marketing Department. Dr. Elsie Hebert was the
Faculty Adviser for the winning team, and she remembers that
there was a $1000 prize for the winning team. The District made
arrangements for the winning team to make its presentation at
the Annual District Convention in Savannah, GA. After the
competition the Board of Directors of the Seventh District began
consideration for the elimination of the cash awards and in its
stead paying the teams expenses for their participation in the
District and National competitions.
1973 COMPET IT ION
This year marked the beginning of the National Student
Advertising Competition by American Advertising Federation
with an un-named wine as the product for the case study. A small
California vintner was the sponsor. The Seventh District
Competition was held in Chattanooga. The team from the
University of Tennessee won and went on to compete in the
National Competition. Professor Richard Joel remembers that his
team named the new wine, “Napiere.” Chattanooga’s Glen Miller,
District Competition Coordinator, suggested and got approved
14
T H E H I S T O R Y, 1 9 7 2—1975
Same i.d’s for both pictures. L to R:
E.L. “Rusty” Galle, Dan Baldwin, Jane Foreman,
Gus Wales; Former 7th District Governor
In April of 2012, nearly forty
years to the day since the 1972
LSU team won the Seventh District
Student Campaign Competition, team
members held a weekend-long
reunion in Baton Rouge. Reunited
were Dan Baldwin (now of Mesa,
Arizona), Jane Foreman (now of
Knoxville, Tennessee) E.L. “Rusty”
Galle (now back in New Orleans after
stints in Mobile, Detroit and Houston)
and Gus Wales (who never left Baton
Rouge and hosted the reunion).
The group ‘found’ one another just
over two years ago on Facebook and
immediately started planning the forty
year reunion. Wales wanted to add,
“It is with deep regret that our team’s
faculty advisor, Dr. Elsie Hebert,
passed away one month prior
to the reunion.
from the District Board of Directors the payment of the winning
University of Tennessee team registration fees to the District and
National Conventions. Funds were raised from 11 district clubs
and from corporations in Chattanooga to fund the expenses of
the team and faculty to the District and National conventions.
A plaque was given to each student on the winning, 2nd and 3rd
place teams and scholarships were awarded to the winning
schools: 1st-$300, 2nd-$200, and 3rd-$100. At the National Student
Advertising Competition, teams from six districts competed in the
finals in New Orleans. During this first year’s competition
graduate students were allowed to participate, and the winning
team from Michigan State University, three women and two men,
all were graduate assistants.
1974 COMPET IT ION
The case study was for American Motors Buyer Protection Plan,
and the team from Mercer University in Macon, GA won the
District Competition which was again held in Chattanooga. The
number of schools competing in the National Competition finals
doubled with winning teams from 12 Districts competing in
Washington, D.C. The University of South Carolina won first place.
1975 COMPET IT ION
The sponsor was Warner Lambert for its product, Sinutab. The
District Competition was held in Birmingham. Five schools
competed, and the University of Tennessee was the winner. The
Board voted to raise mileage allotments from 25 cents to 35 cents
per mile for students attending the competition in Washington,
D.C. The University of Tennessee team finished second in the
National Competition, and according to Professor Richard Joel,
the Faculty Adviser for the winning team, it was a very close
second-place finish: just one-half of one point behind the first
place team.
15
Football may be the narcotic of choice
for the orangenecks of Tennessee,
but Dick Joel’s kids shine where
it’s headlines vs goal lines.
Dick, remembers that in 1975, the
University of Tennessee team won
the District Competition, and
barely missed winning the National
Competition. The team placed
second - only five-tenths of a point
behind the winning team. During
his 13 years at the University of
Tennessee, Professor Joel was faculty
advisor to six teams that won first
place in the District, four teams that
won 2nd place, and one team that
won 3rd place. Only two of his teams
failed to place in the top three.
1976 COMPET IT ION
Toyota was the national sponsor. District Competition was held
in Birmingham. Eight entries were expected, but one dropped
out. The team from the University of Tennessee was the winner.
AAF’s Jonah Gitlitz stated that the sponsors for the next 2 years
had been signed, and that 80 schools competed in NSAC across
the country.
1977 COMPET IT ION
Frito-Lay was the sponsor using their Rold Gold pretzels as the
product. The competition was held in Nashville on April 15th.
Ralph Langreck of the Nashville Advertising Federation was
Chairman, and the team from the University of Tennessee was
the winner. Nationally the NSAC continued to grow as evidenced
by the one hundred schools who participated. The Seventh
District provided Nashville with $1800 seed money that was to be
returned to District. Nashville was to raise all money with the
agreement that they would cover any losses and retain any profits
from the mission. At a District board meeting in January, Jim
Ward cited board action specifying 25 cents per mile
transportation allowance for each team PLUS the expenses of the
winning team’s trip to Washington to participate in the National
Competition. There was a joint 7th and 3rd District Convention
held in Atlanta in April, and the decision was made to engage
two presentation rooms so that each District could hold
presentations simultaneously.
1978 COMPET IT ION
Coca Cola Co. was the sponsor, and Sprite was the product.
The District Competition was again held in Nashville, and Ralph
Langreck again served as District Coordinator for the competition.
The team from the University of Georgia was the winner.
16
T H E H I S T O R Y, 1 9 7 6—1979
“ We spent hours conducting
research to sell our product, Wella
Balsam shampoo. I learned that every
good campaign starts with research
and, today, my public relations
and market communications
company uses what we learned”
– Nancy Mills,
University of Alabama, 1978-79
1979 COMPET IT ION
Wella Balsam was the sponsor, and the Seventh District
Competition was held in Atlanta. Teams from Louisiana State
University, Memphis State, University of Georgia, University of
Alabama, Middle Tennessee State University, and Southeast
Louisiana University participated with the University of Tennessee
being the winner. The big news from this year was that the
Seventh District had their very first National Competition winner
and it was the team from Tennessee.
1979 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS
UNIVERSITY OF TENNESSEE
17
YOU’VE COME ALONG WAY, BABY
A 1979 grad of University of Alabama’s
NSAC team, Kathy Geiger-Schwab,
found many good things that turned
out to be all-important in her career.
It started as a part of the first-ever
marketing team within the Phone
Book operations of South Central Bell.
A subsidiary, The Berry Company
came calling, and in 1992, she was
promoted to run all their marketing
and business development. She later
became a President of Berry Network,
after holding over 20 positions in 30
plus years with the same company.
“Over the years I have used much
of what I gleaned from the Alabama
NSAC ad team: It was my first real
world experience working as a
business team; It was my first
experience to make a formal
presentation in front of a large
group; It was my first time to
experience the “Soup to Nuts”
of putting the disciplines to work –
research, client discovery, creative,
building a case, writing copy, and
building a media plan. It was the
first time to compete against other
teams. “I could not endorse this
NSAC program more and I thank all
who put it in place and have suppored
it over the years.”
L to R, Standing:
Rhonda Petrovsky, Elaine Buhls, Richard Joel; Professor, Carol Beene.
L to R, Seated:
Ricki McDaniels, Tamara Witt, Patti DeMarzo
1980 COMPET IT ION
Nabisco was the sponsor, and the Seventh District Competition
was held in Birmingham with the University of Georgia being the
District winner. Dwight Scantland of the Atlanta Ad Club was the
District Coordinator for the competition.
1981 COMPET IT ION
Coors Beer was the sponsor, and the Seventh District
Competition was held in New Orleans with Ron Thompson of
the New Orleans Ad Club serving as District Coordinator. The
winning team was Southeast Louisiana University. This team also
did well in the National Competition finishing in fourth place.
1982 COMPET IT ION
Corning Glass was the sponsor, and the Seventh District
Competition was held in Knoxville as a part of the Annual Spring
Convention with Ron Thompson from the Advertising Club of
New Orleans again serving as District Coordinator. The University
of Georgia won the District Competition and finished in third
place in the National Competition.
18
T H E H I S T O R Y, 1 9 8 0—1983
1983 COMPET IT ION
Maxwell House Coffee was the sponsor, and the Seventh
District Competition was held as a part of the Annual District
Spring Convention at Opryland Hotel in Nashville, and Charlie
Malone of the Nashville Advertising Federation was the
Coordinator. Teams from Middle Tennessee State University,
Memphis State University, University of Georgia, University of
Tennessee, and Louisiana State University competed with the
University of Georgia being the District winner. This team was
also the winner of the National Competition in Washington, D. C.
- this being the second National winner from the Seventh District.
Judges for the District Competition were Gordon Fenton, Vice
President of Wells, Rich and Greene, New York, Jim Black,
Executive Vice President of Dawson, Johns and Black in Chicago,
and Pete Rozzell, Vice President of Gardner Advertising in St. Louis.
1983 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS
UNIVERSITY OF GEORGIA
19
The 1983 team from University ofGeorgia won first place in the NSACNational competition, and the casestudy was for Maxwell House Coffee.All have given credit to their work onthis winning team as a big assist intheir pursuit of a career.
As an example, team-member TracyDorsey says, “Being a part of this winning experience was, first and foremost, a lot of fun. Creating anidea from scratch, working as a teamto bring it to life, then traveling to Atlanta and DC and winning was theinkling of what was really possible inmy career. The success We achievedhelped me to find the courage tomove to New York after graduation.Over the past decade I’ve been involvedas executive producer of CNN’s AC360with Anderson Cooper and the 8 p.m.hour. I’ve learned that team work anda winning presentation, as in our NSACwin, can make big things happen.”
Also on the winning Georgia team in’83 was Brad Taylor, who has workedas Global Director, Alliance Marketing,Coca-Cola Co. He had this to say abouthis NSAC University of Georgia winningexperience: The Student AdvertisingCompetition was undoubtedly themost practical experience of my collegecareer. It allowed me to not onlyapply everything I had learned, it prepared me for life in the real, highlycompetitive world of advertising. I can’t say enough positive about myexperience with the competition.” >
L to R, Front Row:
Tracy Dorsey, Deborah Rickett, David Raines, Len Reid: Faculty Adviser
Back Row:
Ron Lane; Faculty Adviser, Brad Taylor, Luke Mansour, Charlie Malone; 7th District Coordinator
1984 COMPET IT ION
Radio Shack was the sponsor with the case study being for their
TRS 80 computer, and the Seventh District Competition was held
during the Spring Convention in Baton Rouge with Alan Watts of
the Advertising Club of New Orleans being the Competition
Coordinator. The University of Georgia was the winner.
1985 COMPET IT ION
Burger King was the sponsor and the Seventh District
Competition was held in Birmingham, and Lu Cruce representing
the Birmingham Ad Club was the District Coordinator. The
University of Georgia team was the winner and finished in 2nd
place in the National Competition.
1986 COMPET IT ION
Levi Strauss was the sponsor, and the District Competition was
held in Macon, GA with Lu Cruce of the Birmingham Ad Club
again serving as District Coordinator. The assignment was to
develop an introductory campaign for Levi’s new Blue Shadow
Jeans. The team from the University of Southern Mississippi was
the winner even though this was their first year to field a team in
the competition. Lee Gipson was a member of that team, and he
remembers that the school was so excited about winning on their
first attempt that the entire campaigns class - 30 of them - attended
the competition.
1987 COMPET IT ION
Chevrolet was the sponsor with the case study being for their
Cavalier automobile, and the District Competition was held in
Atlanta, and Janice Knapp from the Memphis Advertising
Federation was the Coordinator. Eight teams paticipated in the
competition: University of Tennessee, University of Southern
Mississippi, Louisiana State University, University of Alabama,
Middle Tennessee State University, Memphis State University,
University of Georgia, and Southeast Louisiana University. The
University of Tennessee won the District Competition. Judges for
the competition were: Jim Anderson of Anderson Advertising in
San Antonio (Past Governor of District 10), Barbara Detschky of
Doe Anderson Advertising in Louisville, and Marti King of Visual
Graphics Design in Tampa (Past Governor of District 4).
20
T H E H I S T O R Y, 1 9 8 4—1989
During the presentation period we seethe presenters, yet, behind the entirepresentation effort could be the real
important creative person. Such wasthe case of the University of Georgiain their national championship efforts
when Ron Huey was the Creative Director for this winning presentation.
Where is he now? He is President andCreative Director of Huey + Partners,
Atlanta. His work on the Lexus account put his creative on the mapnationally. The Martin Agency hired
him to work on Mercedes-Benz, Wrangler Jeans, just to name some.In 1997, Ron Huey opened his own
agency in Atlanta.
Another look at the winning Georgiateam shows Luke Mansour who hasthis to say: The experience I had at
UGA working on the “National Championship” Maxwell House ad
campaign is one of the highlights ofmy academic and business career.
In 1996, David Raines stated, “I’ll always remember when they
announced us as the winning team. Itwas like we became super-famous
instantly—cameras were flashing—trophies presented—journalists wereasking for comments. It was one ofthe highlights of my career. Manytimes I have met with people in
advertising and the subject will comearound to where you went to schooland, so often the question is asked,
“did you compete in NSAC.”
1988 COMPET IT ION
Nestle Co. was the sponsor, and the District Competition was
held in Memphis with Janice Knapp of the Memphis Advertising
Federation again being the District Competition Coordinator.
Fourteen teams participated in the competition. Southeast
Louisiana University was the winner.
1989 COMPET IT ION
The Kellog Co. was the sponsor, and the District Competition
was held during the Spring Convention in New Orleans with
Carolyn Salay from the Montgomery Advertising Federation
serving as District Competition Coordinator, having replaced
Jimmie Phillips from the Advertising Club of New Orleans
approximately 4 months prior to the competition in April. The
student teams were asked to develop a campaign for “Project
Alpha” - a new cereal. Ten teams competed; Auburn University
of Montgomery, Austin Peay State University, Louisiana State
University, Loyola University, Memphis State University, Spring
Hill College, University of Alabama, University of Georgia,
University of Southern Mississippi, and University of Tennessee.
The University of Alabama was the winner.
21
DR. BRUCE ROCHE
A retired professor from the Universityof Alabama, Dr. Roche has been thefaculty representative for 10 teamsfrom his school beginning in 1974.Qualifications like this make him a good person to look at NSAC objectively both then and now. Hiscomments reflect that AAF has donea very good job of refining the NSACactivities. He believes that the competition is now much more organized and consistent on rules.Dr. Roche also believes that over regulation is sometimes a thoughtbut in no way does it take away fromthe improvement in and effectivenessof NSAC. “This is an extremely richexperience for advertising studentsboth educationally and practically.”He has stayed in touch with many ofhis students and their feelings of theCompetition are consistently verygood as it relates to preparation fortheir professional lives.
1990 COMPET IT ION
The Hearst Corporation was the sponsor and provided a case
study for a new magazine. Many teams found this assignment
to be more difficult than usual in that they asked for not only
a marketing plan but for each team to prepare a prototype
magazine along with a financial plan. The District Competition
was held in Chattanooga with Carolyn Salay of the Montgomery
Advertising Federation serving as Coordinator. Eight
teams competed; Loyola University, Auburn University of
Montgomery, University of Tennessee, Spring Hill College,
University of Southern Mississippi, Memphis State University,
University of Alabama, and Louisiana State University. The
University of Tennessee was the District winner. Judges for
the competition were; Harry Blomgren, Senior V P or Cramer-
Krasselt in Milwaukee (former Chairman of the Council of
Governors of American Advertising Federation), Mort
Goldstrom of the Miami Herald Publishing Co. and Ray Lane of
Lane Mazzone & Assoc. of Paducah, Ky. For the first time a
District award was given to the student team member who gave
the best presentation, the award called Best Presenter Award.
In addition, the judges did something unique - they gave each
school recognition for something it did the best, and it helped
participants walk away with a positive feeling about the
experience. Loyola was recognized for the best TV spot,
Auburn University in Montgomery was recognized for the best
research, Spring Hill College for the best editorial and target
market, University of Southern Mississippi for the most
innovative publication, Memphis State University for the best
consumer advertising creative, University of Alabama for the
best magazine prototype, and Louisiana State University for
the best advertiser promotion.
22
T H E H I S T O R Y, 1 9 9 0—1992
1991 COMPET IT ION
American Airlines was the sponsor, and District Competition
was held in Knoxville with Chuck Wilkins of the Chattanooga
Advertising Federation being the Coordinator.
Student teams were asked to target business
travelers. Teams from eleven schools participated -
they were University of Tennessee, Louisiana State
University, University of Alabama, University of
Georgia, Auburn University at Montgomery,
Memphis State University, Samford University,
Loyola University, Spring Hill College, and Clark
Atlanta University. Judges were David Hall of
Bozell, Inc in New York, Kenny Sink, a freelance art director of
Bethesda, Md., and Mary Weber of Fallon-McElligott in
Minneapolis. The University of Alabama was the District winner.
1992 COMPET IT ION
Visa was the sponsor, and the District Student Competition was
held in Baton Rouge with Gerald Bower of the Advertising
Federation of Greater Baton Rouge serving as Coordinator. Nine
teams competed; University of Southern Mississippi, Loyola
University, Samford University, Spring Hill College, University of
Georgia, University of Alabama, Memphis State University,
Louisiana State University, and University of Tennessee. The team
from the University of Alabama was the winner. Judges were
Nancy Perry Johnson of Just the Facts, Inc in Raleigh, Bob Stone
of William Cook Agency in Jacksonville, Tom Breedlove of The
Richards Group in Dallas and Marilyn Jeppeson of First Bank Card
Center in New Orleans.
For the first time the Best Presenter Award was given in
honor of Professor Richard Joel, who for thirteen years at
University of Tennessee was faculty adviser for their student
teams in the competition.
23
Dr. Bruce Roche was the University
of Alabama’s Faculty Adviser for ten
NSAC teams, and one of those teams
was in 1991. Doug Black was a
team member and now works in
advertising at a major agency.
He recalls that it was one of the best
things he did while in college. Doug
also states internal disagreements
and other obstacles the team had
to overcome have paralleled the
experiences he’s had in the “real
world” of ad business pitches.
1993 COMPET IT ION
The Saturn Corporation was the sponsor, and the District
Competition was held in Jackson, Mississippi during the Spring
Convention with Dot Walker of the Jackson Advertising
Federation serving as Coordinator. Nine schools competed. They
were: University of Georgia, Louisiana State University, Loyola
University, University of Tennessee, University of Alabama,
Memphis State University, Samford University, University of
Southern Mississippi, and Spring Hill College. The University of
Georgia was the winner. Judges were Alex Gellen of Alex Gellen
Designs, Kristin Cara Willis of Morris & Young, Mary Collette of
Collette Studios, and Collette MacNeil of Saturn Corp.
1994 COMPET IT ION
Kodak was the sponsor, and the District Competition was held
in Chattanooga with Vickey Race of the Chattanooga Advertising
Federation serving as Coordinator. Teams from twelve schools
participated in the competition - University of Alabama, Spring
Hill College, Loyola University, University of Southern Mississippi,
East Tennessee State University, Auburn University, University of
Tennessee, University of Memphis, University of Georgia,
Louisiana State University, University of South Alabama, and
University of Tennessee at Chattanooga. Loyola University was
the winner. Judges for the competition were; Bill Perkins of
Perkins Nichols Media in Indianapolis, George Graham of The
Graham Group in Lafayette, LA, Liza Orchard of Head Bank in
Dallas, and Roger Morrison of Eastman Kodak Company.
24
T H E H I S T O R Y, 1 9 9 3—1995
1995 COMPET IT ION
Chrysler Corporation’s Neon was the sponsor, and the District
Competition was held in Lafayette, Louisiana with Nancy
Marcotte of the Acadiana Advertising Federation serving as
Coordinator. For the third time the winning Seventh District team
also won the National Competition, that team being from Loyola
University with Ms. Teri Henley serving as Faculty Adviser. In
addition to Loyola, other teams competing in the District
Competition were: Spring Hill College, University of Alabama,
University of North Alabama, University of Georgia, University of
South Alabama, University of Memphis, University of Southern
Mississippi, University of Tennessee, Louisiana State University
and University of Southwestern Louisiana. Judges were Kathy
Culley of Martin Williams Advertising in Minneapolis, Lloyd
Wolfe of TBWA Wolfe Freeman in St Louis, James Hunter
Williams of Corporate Image Consulting in Tampa, and Karen
Wildman of Ogilvy & Mather in Houston. Following the National
Competition, students from the top four teams were invited to
present their campaigns at Chrysler headquarters in Detroit to
the company’s agencies and marketing department.
1995 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS
LOYOLA UNIVERSITY NEW ORLEANS
25
The 1995 Loyola University
New Orleans team, was nothing
if not determined. Dodge Neon
announced as the competition client
at the AAF National Conference in
Several returning students, who had
worked on the Kodak campaign,
decided they really wanted to win
so they began researching the
company the day they got home
from Houston. Their research even
involved bringing a Dodge Neon to
campus to get feedback on the then,
new car design. As a result of that
on-campus research, the New Orleans
Dodge dealer they were working
with reported actually selling the Neon
during the event. Needless to say
the judges were impressed.
L to R:
Teri Kline Henley; Faculty Advisor, Eric Morgan, Jeff Pederson, Riza Ayson, Gwin Hammond, Paul Chen, Mary Mathews
1996 COMPET IT ION
The 1996 competition was staged in Mobile, Alabama, at the
Arthur Outlaw Mobile Convention Center under the direction of
District Coordinator Kimble Walsh. Sponsor: American Red Cross.
Loyola University won the competition and went on to finish
second in the NSAC in San Diego.
1997 COMPET IT ION
The competition for 1997 was held in Huntsville, Alabama with
Alice Manning Lanier serving as District Coordinator. Pizza Hut
was the sponsor. The University of Memphis won the competition
and represented Seventh District in Kansas City, Missouri.
At the same meeting in Huntsville,
the District honored the founders,
Fred MacVicar and Jack Bolton
who attended in person and had
the chance to witness the NSAC in
action. For the second time, AAF
presented them with the AAF Aid
to Education Award. Another
highlight at this meeting was the
introduction of the first edition of
this book, The Seventh District Student Advertising Campaign
Competition History.
26
T H E H I S T O R Y, 1 9 9 6—1999
Dr. Sandra Utt, of the University
of Memphis, has served as faculty
representative for the school NSAC
participation since 1985. The highlight
of her 20 NSAC years was in 1997
when The University of Memphis team
won the district competition and
participated in the “nationals”
in Kansas City, MO.
When asked why this team was so
good, she responded, “We used
creative that made sense and our
media plan was very good according
to the judges.” In looking at the
progress of NSAC through the years,
Sandra felt there have been changes.
Some are good and some we
sometimes question. Rules have
increased out of necessity and change
of technology. Her students know and
say that NSAC requires much work;
however, it is the best real work
experience they could get.
1998 COMPET IT ION
“If your care enough to send the very best!” You guessed it;
Hallmark Greeting Cards sponsored the 1998 student
competition in Memphis down in Dixie, birthplace of the blues
and where the river meets the road. And what a challenge for
student admakers. With a motto like the line above, our student
contenders had to be not just good but very, very good. The rest
is history. The creators from Loyola University picked up the
gauntlet bestest and emerged from the competition with first
place and packed their backpacks for the big national show in
Minneapolis.
1999 COMPET IT ION
One of the perhaps under-estimated rewards for every
student who burns the midnight oil in these competitions is the
exposure to the real thing, the labor of creative advertising for
a known product with a successful advertising/marketing
history. The product this year: Toyota. The battleground:
Birmingham. The league: Big, baby, Big. Twelve teams came to
town for the contest, operated by coordinator Laura Doumont
of the Birmingham Ad Fed, and displayed their wares to
five judges, two of them from Toyota. The winner and
representative from the 7th of the NSAC: University of Alabama.
The Richard Joel Best Presenter Award went to Sharmaine
Bucknor, University of Georgia.
27
2000 COMPET IT ION
This was a significant year for the 7th District Student
Advertising Competition in that the district winner, The
University of Alabama, also won the NSAC championship in
Las Vegas in June. This was the fourth time a school from the
7th District area won the National NSAC Championship. The
sponsor was The NEW YORK TIMES with a stated campaign
purpose to build circulation and brand loyalty among college
students and graduates. In the district competition there were
10 teams competing at the Chattanooga Marriott. Ramona
Nicholson of the Chattanooga Ad Fed was the coordinator and
Tonya Nelson was the faculty representative for the Alabama
team who developed a campaign, “You Want More.”
2000 7TH D ISTR ICT AND NAT IONAL STUDENT AD COMPET IT ION WINNERS
UNIVERSITY OF ALABAMA
28
T H E H I S T O R Y, 2 0 0 9—2010
L to R, Last Row:
Melissa Loftin, Clint Smith, Christian Rodgers
Middle Row:
Justin mcVay, Christine Beittel, Ambry Worsham, Julie Blodgett, Tonya Adams Nelson; Adviror
Front Row:
Christine Campanaro, Jacqueline Godby, Elizabeth Beauchamp, Michael Margolies
2001 COMPET IT ION
The 2001 competition was held at the Baton Rouge Hilton
and 9 teams participated. Francelle Theriot was the district
coordinator. Diamler Chrysler was the sponsor and the team from
the University of Tennessee won the competition. According to
Francelle, their team was well prepared. Their presentation was
very professional and covered every aspect of a full-fledged
professional campaign – from concept to media strategy to the
level of practice and knowledge of their own ideas. The winning
team from UT went on to compete in the NSAC in Cleveland.
2002 COMPET IT ION
Bank of America was the national sponsor and the District
Competition was held in Atlanta. Jack Bolton, one of the two
founders of the Seventh District Student Campaign Competition
and being a resident of Atlanta, was named Coordinator of the
2002 District Competition. Jack recruited Atlanta’s Mandi Block
to be in charge of all details, as he would act as an advisor.
Mandi was praised by students, faculty members, judges and
AAF officials for running a smooth event with all details
handled most effectively. The team from Loyola University was
the district winner and competed in the national competition in
Bal Harbour, Florida.
2003 COMPET IT ION
Dr. Bruce Roche, a veteran participant in NSAC, was in charge
of the district competition for 2003 with the national sponsor
being Toyota Motor Sales. The competition was held during the
7th District Spring Convention in Gulf Shores, Alabama. The
convention was planned and managed by the Former Governors
of the 7th District. Dr. Roche had planned well for this NSAC
assignment. He participated and closely observed the efforts of
Mandi Block in 2002. He organized a four-person team to run the
competition. According to Roche, the case study was extremely
well written and was on an appropriate level for college students.
At the same time, it was very challenging. There were plans for
four judges but during the week of the competition, we had a
surprise. The sponsor advised that they were sending an
additional judge from their ranks. It turned out to be a blessing
29
In our District 7 NSAC competitionswe have some dedicated coordinatorswho see to it that everything isdone right. Two of these membershave interesting stories about howit started for them. At the 2002Spring Conference two board members of AAF Mississippi GulfCoast wanted to learn how to starta student AAF chapters. Their clubhad never had a chapter and theywanted that to change, so theyhad a conversation with their District Coordinator. These twoboard members, Trudi Mullins andAmber Goodwin promised to havea student chapter that year. Infact, Gulf Coast went on to charterthree chapters that year; Gulf CoastCommunity College, William CareyCollege and Tulane University, Biloxi.
30
since the company representative was well received and a great
judge. The team from the University of Tennessee won the
district competition and competed in the national competition
held in Los Angeles.
2004 COMPET IT ION
The sponsor for this year was VISIT FLORIDA and the district
competition was held in Biloxi at the beautiful Beau Rivage Hotel,
Trudi Mullins was the Coordinator. She served as an assistant
under Dr. Bruce Roche in 2003. She had a team of 4 professionals
and six students to manage the competition. Something extra for
the students attending: The pre-competition reception included a
career-building workshop led by a professional career coach, Ben
Graham. The workshop included such subjects as how to make
contacts, set goals, write resumes and participate in interviews.
Eleven teams competed before six judges, four of whom were
professionals at tourist promotion for the state of Florida—lending
a aura of credibility and reality to the entire enterprise. The
University of Tennessee “won the account,” “took home the
marbles,” and commenced making all preparations for “bagging
the big one,” the national crown, in Dallas
2005 COMPET IT ION
Yahoo! was the sponsor of the 2005 competition. Vicki Mills
served as the coordinator for the NSAC District Competition while
she was also serving as the Lt. Governor of Education. Alana
Stephenson served as the co-coordinator and Stephanie Hooper,
a student from Samford University assisted with the competition.
The 7th district competition was held in Knoxville, TN. The team
from The University of Tennessee helped the other students who
were participating by providing suggestions to local restaurants
and area attractions. Loyola University’s team won at the district
level with their “Ready, Set, Yahoo!” campaign and returned to
Tennessee for the national competition in Nashville a few months
later where they placed 3rd overall. Loyola’s team travelled farther
for the district competition than the National competition!
T H E H I S T O R Y, 2 0 0 4—2008
Alabama graduate, Matt Williams, is
one of the few students to be on a
NSAC team for four consecutive years.
His hard work paid off. During his
tenure on the UA team. His teams
“placed” every year in 7th District
competition; 2nd place in 2007 for
Coca Cola, 3rd place in ‘08 for AOL,
2nd place in the National Finals for
The Century Council in ‘09, and
4th place in ‘10 for State Farm.
31
2006 COMPET IT ION
The 2006 sponsor was Postal Vault. The 7th district competition
was held in Macon, GA and there was a guest speaker for
students on the Friday night before the competition. The winning
team was University of Tennessee. Tennessee placed 10th at the
National competition in San Francisco.
The 2006 Spring Convention was very emotional being the first
meeting since Hurricane Katrina ripped through much of our
district. Teams from Louisiana and Mississippi missed their fall
semester and the initial stages of team selection and bonding.
Despite the missed semester, Loyola University still managed
fourth place in the District competition.
2007 COMPET IT ION
Coca Cola was the sponsor in 1978 with Sprite as the focus and
returned as the sponsor in 2007 with their Coca Cola Classic
product as the focus. This was the first sponsor to ask students to
sign a non-disclosure form in order to receive the case study. For
some of the 7th district schools this was a problem and among
them, two schools from the 7th district did not compete.
The district competition was held in Tuscaloosa, AL. Tonya
Nelson, faculty advisor for the 2000 national winning NSAC team,
served as the coordinator along with Alana Stephenson. Savannah
College of Art and Design won the 7th district competition during
their competition debut. SCAD represented the 7th district at the
National NSAC competition in Louisville, KY.
2008 COMPET IT ION
Chattanooga was the host of the 2008 district competition.
Students enjoyed having AOL as the sponsor for this
competition. Alana Stephenson and Keith Griffith served as the
district coordinators. Louisiana State University (LSU), won the
7th District competition and represented the 7th district at the
National competition.
My classmates and I missed
competing and working together so
much that five of us decided to start
our own advertising agency just weeks
after graduation. We’re called Red Six
Media, and we’re still going strong
after one year. I can speak for my
business partners when I say that
the experience we gained from
participating in the NSAC gave us the
confidence to start our own company.
Without that confidence, I don’t
believe we’d be where we are today.
For motivated and ambitious students,
the NSAC helps them realize their
potential and provides the perfect
outlet to test their creativity.
Matt Dardenne, LSU 09’ Co-Owner, Red Six Media, L.L.C.
32
2009 COMPET IT ION
The 2009 competition was held in Baton Rouge, LA. The
sponsor was the Century Council focusing on Anti Binge
Drinking. Amber Goodwin served as the district
coordinator. The University of Alabama was the 7th
district winner. Teri Henley, formerly of Loyola
University and Auburn University at Montgomery
served as the advisor for the Alabama team.
The University of Alabama’s “Less Than You
Think” campaign for the Century Council was
designed to counteract binge drinking among
college students. The team came in second place at
the National finals, losing only by one-tenth of a point out of 100
possible points. Several months after the competition, the Century
Council awarded UA a $75,000 grant to conduct a test launch of
the campaign on their campus. Alabama was the highest ranking
team in the national finals to receive the grant.
T H E H I S T O R Y, 2 0 0 9—2011
During the planning period in 1997 for the celebration of our30th anniversary of the 7th DistrictStudent Advertising Competitionheld in Huntsville, we had manydiscussions with Fred MacVicarabout how we could do it in a waythat the attendees and especiallythe students would enjoy it andfeel the pride of the celebration.We also discussed how we mightinterest students from more areacolleges to participate in districtcompetition Among the schools we talked about was one from Savannah – the Savannah Schoolof Art and Design. Fred mentionedthat he had been impressed withthe quality of skills that the graduates seem to have. We informed Fred that we hadtalked to them about having anAAF College Chapter on campuswhich was a requirement. This happened and we now find thatstudents from SCAD have finishedin first place three of the six timesthey have participated.
33
2010 COMPET IT ION
The 2010 sponsor was State Farm Insurance and the
7th district competition was held in Mobile, AL. Amber
Goodwin served as the coordinator again. Savannah
College of Art and Design won first place at the district
competition. SCAD represented the 7th district at the
national competition in Orlando, FL. This school also
finished first in 2007 and this made them winners in
two of the last four year’s competitions. This was considered to
be an outstanding achievement for a school that had only recently
started participating in NSAC. The Richard Joel Best Presenter
Award was won by David Jacks from University of Memphis.
2011 COMPET IT ION
Students from eight schools participated in the competition
held in April during the annual Spring convention of the AAF
Seventh District at the Bell of Baton Rouge. The NSAC case study
was for J.C. Penny, the national sponsor. The five judges were
all from the management staff of J.C. Penny. The District
Coordinators were Trudi Mullins and Stephanie Ferguson. The
first place team was from the Savannah College of Art and Design
from Savannah Georgia, and this school. was also the winner in
the 2007 district competition when they participated for the first
time. The win earned them the right to represent the Seventh
District in the AAF NSAC finals, held in San Diego at the National
Convention – America. The schools that had teams competing in
the Seventh District Competition were: University of Alabama,
Loyola University, Savannah College of Art and Design, Louisiana
State University, University of Memphis, University of Louisiana at
Lafayette, East Tennessee State University and University of South
Alabama. The winning team Faculty Adviser was Dr. Art Novak.
34
2012 COMPET IT ION
The NSAC Seventh District Competition for this year was held
in Nashville at the Hilton Hotel with teams from 9 schools
participating. Stephanie Ferguson and Karen Johnson served as
District Coordinators. The case study was for the national
sponsor, Nissan. The five judges were from Nissan and the
winning team was from University of Alabama and they
participated in the National finals in June in Austin, Texas. Other
winners were 2nd place – University of Memphis and 3rd place
– SCAD from Savannah, Georgia. The Faculty Advisor for the
winning team was Teri Henley who also served on the AAF
National Academic Board. She had been the Faculty Advisor at
Auburn University of Montgomery, and at Loyola University in
New Orleans where she was Advisor of the National winning
team from Loyola in 1995. The Richard Joel Best Presenter Award
was won by Walter Smith from University of Memphis.
2013 COMPET IT ION
Students from eight schools traveled to Jackson, Mississippi
to participate in the 2013 competition which coincided
annual AAF District 7 Spring Convention. The national
sponsor and case study was Glidden Paint. The challenge
presented to all NSAC teams was to help build awareness
and consideration for the Glidden brand within the US
Walmart stores by developing an integrated and
multi-platform marketing effort for three different customer
segments. Karen Johnson once again served as the District
Coordinator. The results of the competition saw LSU coming out
on top with 1st place. Their concept was a primarily digital and
social campaign geared around Walmart shoppers using social
media to share their moments with do-it-yourself projects that
didn’t quite work out. 2nd place went to SCAD who once again
finished in the top three. 3rd place went to the University of
Alabama, who finished 1st last year.
Faculty Advisors for the LSU winning team was Dr. Lance
Porter and Dr. Anne Osborne. The Richard Joel Best Presenter
Award went to Jonathan Sciortinio, also from LSU.
T H E H I S T O R Y, 2 0 1 2—2014
Unique to this year’s competition,
and possibly a District 7 and National
NSAC Competition first, the winning
LSU team delivered a real-world
account pitch, sitting around a
conference table with the judges
and presenting their campaign
without learning a script.
35
NEW NSAC RULES
At the beginning of the 2014 NSAC
competition season, AAF National
initiated a rules change in how the
competition was to be judged.
Essentially, they added 2nd. level of
judging that followed the District
(1st.) level. By doing this, the judging
that takes place at the Annual National
Conference would become the finals.
The new judging procedures will
work in this manner: After all of the
in-person and virtual Districts have
completed their competitions, all
District winners from the 1st. level will
compete to be one of the eight finalists
positions. The number of schools in
the semi-finals will range from 16-19
teams, depending on the number of
completing Districts.
The plans book from each winning
team will be forwarded to a judging
panel. While judges are reviewing the
plans books, the AAF headquarters
will contact the faculty advisers from
each team with a date and time for a
15-minute conference telephone call.
During the call, judges will ask the
competing team questions about their
advertising campaign as presented by
the plans book. From these interviews,
the top eight teams will be selected
and then proceed to compete at the
Annual Conference where the National
NSAC winner will be selected.
2014 COMPET IT ION
In 2014, Birmingham, Alabama played host to the District
Seven Spring Convention and the NSAC Competition. Students
from eight schools participated in the competition which was
nationally sponsored by Mary Kay. The challenge presented to
all NSAC teams was to develop a $10 million proposal for
a national, fully-integrated marketing campaign targeting
women 18-25 years old and potential Gen Y Independent
Beauty Consultants. The winning team was from University of
Alabama, led by Faculty Advisor, Teri Henley. The team from
LSU were the 2nd place winners, followed by the University of
Memphis finishing 3rd.
The University of Alabama advanced the “new” second round
of competition, which was the telephone interview, but
unfortunately did not go on to compete at the Nationals.
The Richard Joel Best Presenter Award was won by Jason Jones
from University of Memphis.
Dr. Bruce Roche, formerly of the University of Alabama, received the DistinguishedAdvertising Educator Award for 2014 atADMERICA, the National AAF Conference, In Boca Raton, FL.
Dr. Roche is seen here with Sandy Utt, facultyat University of Memphis, Tennessee.
36
1967 Jack Bolton/Fred MacVicar
1968 Jack Bolton/Fred MacVicar
1969 Ward Archer
1970 Grover Jones
1971 Joe Windsor
1972 Joe Windsor
1973 Glen Miller
1974 Glen Miller
1975 ?
1976 ?
1977 Ralph Langreck
1978 Ralph Langreck
1979 Dwight Scantland
1980 Dwight Scantland
1981 Ron Thompson
1982 Ron Thompson
1983 Charlie Malone
1984 Alan Watts
1985 Lu Cruce
1986 Lu Cruce
1987 Janice Knapp
1988 Janice Knapp
1989 Jimmie Phillips/Carolyn Salay
1990 Carolyn Salay
1991 Chuck Wilkins
1992 Gerald Bower
1993 Dot Walker
1994 Vickey Race
1995 Nancy Marcotte
1996 Kimble Walsh
1997 Alice Manning Lanier
1998 Laura Doumont
1999 Laura Doumont
2000 Ramona Nicholson
2001 Francelle Theriot
2002 Jack Bolton/Mandi Block
2003 Dr. Bruce Roche
2004 Trudi Mullins
2005 Vicki Mills/Alana Stephenson
2006 Alana Stephenson
2007 Tonya Nelson/Alana Stephenson
2008 Alana Stephenson/Keith Griffith
2009 Amber Goodwin
2010 Amber Goodwin
2011 Trudi Mullins/Stephanie Ferguson
2012 Stephanie Ferguson/Karen Johnson
2013 Karen Johnson
2014 Michelle Anderson Arena
2015 Susie Norris/Drew Beamer
PAST DISTRICT 7 STUDENT ADVERTISING CAMPAIGNCOMPETITION COORDINATORS
PA S T C O O R D I N AT O R S
2011, San Diego, California.
The first AAF D7 Bolton–MacVicar
National Best Presenter Award
L to R: D7 2011-12 Governor, Laura Burton;
Recipient, Monica Almeida;
D7 Lt. Governor, A.J. Buse�
2014, Boca Raton, Florida. AAF D7 Bolton–MacVicar National Best Presenter Award recipient.
L to R: D7 2014-15 Governor, Amanda Fontaine; Recipient, Katie Vreeland; AAF President & CEO, Jim Datri
37
A A F D I S T R I C T 7 B O L T O N -M A CV I C A R N AT I O N A L B E S T P R E S E N T E R AWA R D
Beginning in 2011 at the National Student Advertising
Competition, which is held at the AAF National Convention,
AAF District 7 began a new NSAC related award and tradition!
The award is called the AAF District 7 Bolton – MacVicar
National Best Presenter Award. The award is
presented to one student who is judged to be the
most outstanding presenter among all university/
college teams participating in that year’s competition.
The award is named to honor NSAC co-founders
Former District 7 Governor Fred MacVicar and Former
President of the Atlanta Advertising Club Jack Bolton
who started the competition in 1967. Each year’s
winner, chosen by the NSAC judges, receives a $500
prize from AAF District 7. The winning presenter is
announced and recognized during the ceremony
announcing the winning teams in the National Student
Advertising Competition.
PAST NATIONAL BEST PRESENTER AWARD RECIPIENTS
YEAR RECIPIENT COLLEGE / SCHOOL CITY, STATE
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
2011 Monica I. Almeida University of Texas El Paso El Paso, Texas
2012 Gabriel Carter Grand Valley State University Township, Michigan
2013 Robert Freeman Smith Michigan State University East Lansing, Michigan
2014 Katie Vreeland Johnson & Wales University Providence, Rhode Island
38
NAT I O N A L S T U D E N T A D V E R T I S I N G C OM P E T I T I O N D I S T R I C T 7 & N AT I O N A L W I N N E R S
American Advertising Federation’s NSAC –National Student Advertising Competition,
promotes and sponsors two levels of competition – District and National. Our Seventh
District NSAC competition is held each Spring as a part of the annual Seventh District
Spring Convention. Schools within our district area form teams and compete against one
another to determine the District winner. By finishing first this winning team from our
District is then designated to participate in the National NSAC competition held each year
during the AAF Conference. Our 7th District winner competes against the winning teams
from all of AAF’s districts. In this outline we list under the NSAC column only those
District schools that finished in one of the top four places in the National Competition.
1967
SPONSOR/CASE STUDY: Scripto Ball Point PensDISTRICT 7 WINNER: University of Georgia
DISTRICT EVENT LOCATION: Atlanta, Georgia
1968
SPONSOR/CASE STUDY: Texise Cleaning ProductsDISTRICT 7 WINNER: Georgia State
DISTRICT EVENT LOCATION: Atlanta, Georgia
1969
SPONSOR/CASE STUDY: Isotonic Drink (R.C.Cola)DISTRICT 7 WINNER: Universityersity Of Georgia
DISTRICT EVENT LOCATION: Memphis, Tennessee
1970
SPONSOR/CASE STUDY: Self Tan Lotion (Plough)DISTRICT 7 WINNER: Georgia State
DISTRICT EVENT LOCATION: Memphis, Tennessee
1971
SPONSOR/CASE STUDY: Disposable TissueDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Columbus, Georgia
1972
SPONSOR/CASE STUDY: Get Out To Vote CampaignDISTRICT 7 WINNER: LSU (Advertising Dept.)
DISTRICT EVENT LOCATION: Columbus, Georgia
1973 (FIRST YEAR OF NATIONAL COMPETITION)
SPONSOR/CASE STUDY: California VintnerDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Michigan State University
NATIONAL EVENT LOCATION: New Orleans, Louisiana
1974
SPONSOR/CASE STUDY: Buyer Protection Plan (American Motors)
DISTRICT 7 WINNER: Mercer UniversityDISTRICT EVENT LOCATION: Chattanooga, Tennessee
NATIONAL WINNER: University of South CarolinaNATIONAL EVENT LOCATION: Washington, DC
1975
SPONSOR/CASE STUDY: Sinutab (Warner Lambert)DISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Birmingham, AlabamaFINISHED AT NATIONAL: 2nd Place
NATIONAL WINNER: University of Texas-AustinNATIONAL EVENT LOCATION: Washington, DC
1976
SPONSOR/CASE STUDY: Toyota Motor Sales USADISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: University of Texas-Austin
NATIONAL EVENT LOCATION: Washington, DC
1977
SPONSOR/CASE STUDY: Frito LayDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Nashville, TennesseeNATIONAL WINNER: San Jose State University
NATIONAL EVENT LOCATION: Washington, DC
1978
SPONSOR/CASE STUDY: Coca Cola USA (Sprite)DISTRICT 7 WINNER: University of Georgia
DISTRICT EVENT LOCATION: Nashville, TennesseeNATIONAL WINNER: Virginia Commonwealth
UniversityNATIONAL EVENT LOCATION: San Francisco, California
39
1979
SPONSOR/CASE STUDY: Wella BalsamDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Atlanta, GeorgiaFINISHED AT NATIONAL: 1st Place
NATIONAL WINNER: University of TennesseeNATIONAL EVENT LOCATION: Washington, DC
1980
SPONSOR/CASE STUDY: Nabisco, Inc.DISTRICT 7 WINNER: University of Georgia
DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: San Antonio College
NATIONAL EVENT LOCATION: Dallas, Texas
1981
SPONSOR/CASE STUDY: Adolf CoorsDISTRICT 7 WINNER: Southeast Louisiana
DISTRICT EVENT LOCATION: New Orleans, LouisianaNATIONAL WINNER: Michigan State University
NATIONAL EVENT LOCATION: Washington, DC
1982
SPONSOR/CASE STUDY: Corning Glass WorksDISTRICT 7 WINNER: University of Georgia
DISTRICT EVENT LOCATION: Knoxville, TennesseeFINISHED AT NATIONAL: 3rd Place
NATIONAL WINNER: University of VirginiaNATIONAL EVENT LOCATION: Atlanta, Georgia
1983
SPONSOR/CASE STUDY: Maxwell House CoffeeDISTRICT 7 WINNER: University of Georgia
DISTRICT EVENT LOCATION: Nashville, TennesseeFINISHED AT NATIONAL: 1st Place
NATIONAL WINNER: University of GeorgiaNATIONAL EVENT LOCATION: Washington, DC
1984
SPONSOR/CASE STUDY: Radio ShackDISTRICT 7 WINNER: University of Georgia
DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: Texas Tech University
NATIONAL EVENT LOCATION: Denver, Colorado
1985
SPONSOR/CASE STUDY: Burger King CorporationDISTRICT 7 WINNER: University of Georgia
DISTRICT EVENT LOCATION: Birmingham, AlabamaFINISHED AT NATIONAL: 2nd Place
NATIONAL WINNER: San Jose State UniversityNATIONAL EVENT LOCATION: Washington, DC
1986
SPONSOR/CASE STUDY: Levi Strauss & CompanyDISTRICT 7 WINNER: Southern Mississippi
DISTRICT EVENT LOCATION: Macon, GeorgiaNATIONAL WINNER: Iowa State University
NATIONAL EVENT LOCATION: Chicago, Illinois
1987
SPONSOR/CASE STUDY: Chevrolet Motor DivisionDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Atlanta, GeorgiaNATIONAL WINNER: Brigham Young University
NATIONAL EVENT LOCATION: Orlando, Florida
1988
SPONSOR/CASE STUDY: Nestle FoodsDISTRICT 7 WINNER: Southeast Louisiana
DISTRICT EVENT LOCATION: Memphis, TennesseeNATIONAL WINNER: University of Oregon
NATIONAL EVENT LOCATION: Los Angeles, California
1989
SPONSOR/CASE STUDY: Kellogg CorporationDISTRICT 7 WINNER: University of Alabama
DISTRICT EVENT LOCATION: New Orleans, LouisianaNATIONAL WINNER: University of West Florida
NATIONAL EVENT LOCATION: Washington, DC
1990
SPONSOR/CASE STUDY: The Hearst CorporationDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Southwest Texas State University
NATIONAL EVENT LOCATION: St. Louis, Missouri
1991
SPONSOR/CASE STUDY: American AirlinesDISTRICT 7 WINNER: University of Alabama
DISTRICT EVENT LOCATION: Knoxville, TennesseeNATIONAL WINNER: University of Wisconsin
NATIONAL EVENT LOCATION: Nashville, Tennessee
40
1992
SPONSOR/CASE STUDY: Visa USADISTRICT 7 WINNER: University of Alabama
DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: University of Montana
NATIONAL EVENT LOCATION: Portland, Oregon
1993
SPONSOR/CASE STUDY: Saturn CorporationDISTRICT 7 WINNER: University of Georgia
DISTRICT EVENT LOCATION: Jackson, MississippiNATIONAL WINNER: Ithaca College
NATIONAL EVENT LOCATION: Washington, DC
1994
SPONSOR/CASE STUDY: Eastman Kodak CompanyDISTRICT 7 WINNER: Loyola University
DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: University of Houston
NATIONAL EVENT LOCATION: Houston, Texas
1995
SPONSOR/CASE STUDY: Chrysler (Dodge Neon)DISTRICT 7 WINNER: Loyola University
DISTRICT EVENT LOCATION: Lafayette, LouisianaFINISHED AT NATIONAL: 1st Place
NATIONAL WINNER: Loyola UniversityNATIONAL EVENT LOCATION: Tampa, Florida
1996
SPONSOR/CASE STUDY: American Red CrossDISTRICT 7 WINNER: Loyola University
DISTRICT EVENT LOCATION: Mobile, AlabamaFINISHED AT NATIONAL: 2nd Place
NATIONAL WINNER: University of West FloridaNATIONAL EVENT LOCATION: San Diego, California
1997
SPONSOR/CASE STUDY: Pizza HutDISTRICT 7 WINNER: University of Memphis
DISTRICT EVENT LOCATION: Huntsville, AlabamaNATIONAL WINNER: University of West Florida
NATIONAL EVENT LOCATION: Kansas City, Missouri
1998
SPONSOR/CASE STUDY: Hallmark CardsDISTRICT 7 WINNER: Loyola University
DISTRICT EVENT LOCATION: Memphis, TennesseeNATIONAL WINNER: George Washington University
NATIONAL EVENT LOCATION: Minneapolis, Minnesota
1999
SPONSOR/CASE STUDY: Toyota Motor Sales USA / EchoDISTRICT 7 WINNER: University of Alabama
DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: UCLA
NATIONAL EVENT LOCATION: Washington, DC
2000
SPONSOR/CASE STUDY: New York TimesDISTRICT 7 WINNER: University of Alabama
DISTRICT EVENT LOCATION: Chattanooga, TennesseeFINISHED AT NATIONAL: 1st Place
NATIONAL WINNER: University of AlabamaNATIONAL EVENT LOCATION: Las Vegas, Nevada
2001
SPONSOR/CASE STUDY: Daimler ChryslerDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Baton Rouge, LouisianaNATIONAL WINNER: University of Wisconsin
NATIONAL EVENT LOCATION: Cleveland, Ohio
2002
SPONSOR/CASE STUDY: Bank Of AmericaDISTRICT 7 WINNER: Loyola University
DISTRICT EVENT LOCATION: Atlanta, GeorgiaNATIONAL WINNER: Southern Methodist University
NATIONAL EVENT LOCATION: Miami, Florida
2003
SPONSOR/CASE STUDY: Toyota Motor Sales USA / MatrixDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Gulf Shores, AlabamaNATIONAL WINNER: University of Nevada
NATIONAL EVENT LOCATION: Los Angeles, California
2004
SPONSOR/CASE STUDY: Visit FloridaDISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Biloxi/Gulfport, MississippiNATIONAL WINNER: Southern Methodist University
NATIONAL EVENT LOCATION: Dallas, Texas
NAT I O N A L S T U D E N T A D V E R T I S I N G C OM P E T I T I O N D I S T R I C T 7 & N AT I O N A L W I N N E R S ( C ON T I N U E D )
41
2005
SPONSOR/CASE STUDY: Yahoo!DISTRICT 7 WINNER: Loyola University
DISTRICT EVENT LOCATION: Knoxville, TennesseeFINISHED AT NATIONAL: 3rd Place
NATIONAL WINNER: Texas State University San Marcos
NATIONAL EVENT LOCATION: Nashville, Tennessee
2006
SPONSOR/CASE STUDY: Postal Vault, Inc.DISTRICT 7 WINNER: University of Tennessee
DISTRICT EVENT LOCATION: Macon, GeorgiaNATIONAL WINNER: University of Virginia
NATIONAL EVENT LOCATION: San Francisco, California
2007
SPONSOR/CASE STUDY: Coca Cola ClassicDISTRICT 7 WINNER: Savannah (SCAD,
College of Art & Design)DISTRICT EVENT LOCATION: Tuscaloosa, Alabama
NATIONAL WINNER: University of MinnesotaNATIONAL EVENT LOCATION: Louisville, Kentucky
2008
SPONSOR/CASE STUDY: AOL (America On Line)DISTRICT 7 WINNER: LSU
DISTRICT EVENT LOCATION: Chattanooga, TennesseeNATIONAL WINNER: Ohio University
NATIONAL EVENT LOCATION: Atlanta, Georgia
2009
SPONSOR/CASE STUDY: The Century Council (Anti Binge Drinking)
DISTRICT 7 WINNER: University of AlabamaDISTRICT EVENT LOCATION: Baton Rouge, Louisiana
FINISHED AT NATIONAL: 2nd PlaceNATIONAL WINNER: Syracuse University
NATIONAL EVENT LOCATION: Washington, DC
2010
SPONSOR/CASE STUDY: State Farm InsuranceDISTRICT 7 WINNER: Savannah (SCAD,
College of Art & Design)DISTRICT EVENT LOCATION: Mobile, Alabama
NATIONAL WINNER: Chapman UniversityNATIONAL EVENT LOCATION: Orlando, Florida
2011
SPONSOR/CASE STUDY: JC PenneyDISTRICT 7 WINNER: Savannah (SCAD,
College of Art & Design)DISTRICT EVENT LOCATION: Baton Rouge, Louisiana
NATIONAL WINNER: University of Miami NATIONAL BEST PRESENTER: Monica I. AlmeidaBEST PRESENTER’S COLLEGE: University of Texas El Paso NATIONAL EVENT LOCATION: San Diego, California
2012
SPONSOR/CASE STUDY: NissanDISTRICT 7 WINNER: University of Alabama
DISTRICT EVENT LOCATION: Nashville, TennesseeFINISHED AT NATIONAL: 2nd Place
NATIONAL WINNER: University of Nebraska - Lincoln NATIONAL BEST PRESENTER: Gabriel CarterBEST PRESENTER’S COLLEGE: Grand Valley State University NATIONAL EVENT LOCATION: Austin, Texas
2013
SPONSOR/CASE STUDY: Glidden PaintDISTRICT 7 WINNER: LSU
DISTRICT EVENT LOCATION: Jackson, MississippiNATIONAL WINNER: University of Miami
NATIONAL BEST PRESENTER: Robert Freeman SmithBEST PRESENTER’S COLLEGE: Michigan State University NATIONAL EVENT LOCATION: Phoenix, Arizona
2014
SPONSOR/CASE STUDY: Mary KayDISTRICT 7 WINNER: University of Alabama
DISTRICT EVENT LOCATION: Birmingham, AlabamaNATIONAL WINNER: Purdue University Calumet
NATIONAL BEST PRESENTER: Katie VreelandBEST PRESENTER’S COLLEGE: Johnson & Wales University NATIONAL EVENT LOCATION: Boca Raton, Florida
42
Long time faculty advisor,
Teri Henley said, “In 1996,
discussions beganat the National level
to consider student category
of ADDYS. Several local clubs were
including it as a category, the 7th
District had a student awards
competition called Star Awards and it
was going well. So, once again, the
District was a leader in a program that
would ultimately become a National
opportunity for students when
AAF rolled out the National Student
ADDYS in 2005”.
During her term as Governor in 1989-90, Trena Packer-Street introduced an idea to develop a competition for individual students of advertising. So the new program wascalled the 7th District “Student Creative Competition.” For years the National Student Advertising Competition (NSAC) was the only creative outlet for students in the District. Butthe NSAC was a team-type competition and did not really recognize creative advertisingefforts for the individual student like the ADDY® Awards do for the professionals. Dr. Gerald Bower of LSU was the first coordinator or this competition. He remembers thatthere were 52 entries that year – 1990-91.
In 1991-92 Dr. Jim Wenthe of Georgia College State University
became the second coordinator of this competition. He felt that
the awards needed a brand name like the ADDYs but it could not
be called an ADDY. So the Student Creative Competition became
known as the “Star Awards” and the first three places in each
category were a Gold, Silver, and Bronze “Star” respectively. In
addition, Dr. Wenthe felt that the Star Awards were an excellent
opportunity for students from universities in District 7 to enter an
advertising competition who were not from an NSAC competing
school but had a student AAF Chapter. Thus, any student of an
AAF Student Chapter in District 7 could enter the Star Awards
even if their school did not have a team competing in the NSAC
District competition.
The Star Awards were patterned after the AAF professional
ADDY Awards with categories similar to the national ADDYs.
There were awards in both print and media categories. They
also recognized the best overall graphics and copy writing with
special awards.
In 1991-92 the Star Awards were promoted to all AAF student
chapters in the District and as a result the number of schools
entering more than doubled and the total number of entries more
than tripled. In addition, the winning entries were displayed at the
DISTR ICT 7 STAR AWARDS & STUDENT ADDY COMPET IT ION
43
The AAF Student ADDY® Competition
which has also been very helpful
to students at the schools in our
7th District. It has provided for
them a national platform for their
work. The 2014 competition
produced over 5,500 entries.
Schools from the 7th District
represented 20% of those entries.
Spring Convention in Baton Rouge and were recognized
individually at the student breakfast. Best of Show cash prizes
were also awarded at the breakfast.
Since its humble beginnings, the AAF District 7 Student Star
Awards has continued to grow each year in popularity and
recognition. From less than 30 entries from only four schools it
grew to well over 100 entries from over a dozen schools including
several of which did not even enter a team in the NSAC but did
enter the Star Awards.
In the 2005-2006 ADDY® Award period, AAF instituted a National
Student ADDY competition. Since 2005-2006 advertising
students throughout the country could enter the AAF Student
ADDY® Awards and win National Student ADDYs. This
competition replaced the District 7 Star Awards which was its
precursor at the District level, and continues to thrive today.
AAF DISTRICT 7 STAR AWARDS COORDINATORS:
1990-91 Gerald Bower – Baton Rouge1991-92 Jim Wenthe – Central Georgia (Macon)1992-93 Carolyn Leath – Birmingham1993-94 Carey Golden – Birmingham1994-95 Nina Street Denton – Montgomery1995-96 Bill Seratt – Mississippi Delta (Greenville)1996-97 Cathy Baker – Tennessee Valley (Huntsville)1997-98 Susan Tucker – Tuscaloosa1998-99 Kendra Kimmons – Mississippi Gulf Coast (Biloxi)1999-00 Elizabeth Perry – Baton Rouge2000-01 Charlene Patterson – Mobile2001-02 Angela Bailey Henderson – Shoals Ad Fed (Florence)2002-03 A.J. Buse – Nashville2003-04 Sam Goff – Memphis2004-05 Kathy Hoskins – Central Georgia (Macon)
AAF DISTRICT STUDENT ADDY AWARDS COORDINATORS:
2005-06 Elizabeth Perry – Baton Rouge2006-07 Donovan Grettner – Acadiana Ad Fed2007-08 Donovan Gretner – Acadiana Ad Fed2008-09 Angela Wires – Knoxville 2009-10 Trudi Mullins – Mobile Bay2010-11 Sarah Jones – Mobile Bay2011-12 David Jacobs – Knoxville
2013 District 7 Student ADDY competition becomes part of the District Professional ADDY competition and is managed accordingly.
44
RECRUIT ING NSAC ADVERT IS ING STUDENTS
Both corporate recruiters and advertising students have
learned that those participating in AAF’s National Student
Advertising Competition are great candidates for jobs in the
advertising industry. Both district and national competitions
offer an impressive showcase of student talent. More and more
recruiters are learning that these competitions offer them a first-
hand look at some of the best advertising juniors and seniors
in the country presenting their campaigns. One agency VP –
Human Resources said, “You’re not going to find a better
vehicle to locate qualified students in advertising.”
In a continuing effort to provide its students with jobs in the
advertising industry, AAF invites top agencies and corporate
recruiters from across the country to attend both district and
national competitions to see the industry’s best and brightest
in action.
As Fred MacVicar and Jack Bolton envisioned back in 1966
and as AAF leadership has continuously made even better, the
NSAC competition has greatly addressed and helped solve the
advertising students dilemma, “you can’t get a job without
experience and you can’t get can’t get experience without a
job.” Through the NSAC program, students are now getting
“real-world” experience that makes them a great source of
talent for recruiters.
R E C R U I T I N G / E N D I N G O V E RV I EW
45
ENDING OVERVIEW
When the Student Advertising Campaign Competition idea
started in the Seventh District in 1967, it quickly gained
recognition by practitioners, students and educators alike. The
concept became a major part of AAF’s educational activities in
1973, and provided a vehicle for growth and development when
Alpha Delta Sigma, a professional advertising fraternity/sorority
merged with AAF in ’73, and formed the AAF Academic Division
of member college chapters. Today there are chapters at our
leading colleges and universities, across the country, participating
in the AAF education programs. The NSAC continues to grow
and prosper each year, providing even more benefits not only to
students participating in the competition, but also to educators,
professionals and clients.
Today, the National Student Advertising Competition is
considered to be the premier college advertising competition.
It provides more than 2000 college students with real-world
experience by requiring a strategic advertising / marketing /
media campaign for a corporate sponsor. Schools from each
district present their strategic campaigns to a panel of industry
executives at the AAF National Conference.
The many successes that have resulted from the National
Student Advertising Competitions are proof that AAF has done
an outstanding job in accomplishing this strategic goal. A
professor once stated: “There is little question that the NSAC is the
premier event for undergraduate advertising students. This
program has raised the overall level of advertising education
across the U.S. and now, around the world.”
AAF is the unifying voice of advertising. The mission statement
for AAF is, “The American Advertising Federation advances the
business of advertising as a vital and essential part of the American
economy and culture.” To accomplish this mission one of AAF’s
strategic goals in the area of promoting professional development
and recognition is “AAF will be the leader/bridge between
Advertising Education and the Industury.”
46
There are men defined by their extraordinary means. And then, there are men defined bytheir extraordinary lives. I would count Charlie Malone among the latter. He is an extraordinaryman who has lead a life equivalent and done so to the betterment of others.In all the years I have known Charlie, I’ve never once heard him talk of worldly possessions.
Every story he shares is about someone he knows or just met, a recent conversation he hador something he is looking forward to. He is constantly working on a project to help AAFDistrict 7 and calls regularly to check on people in his local organization in Nashville as wellas friends beyond Tennessee borders spanning the four other states within our extended,professional family. Charlie is the reflection of a true, Southern gentleman.Because he invests so much of himself in others, Charlie’s story has become the opening
chapter in the book of so many other lives. One can only assume a vast number of nowprofessionals, once students, attribute Charlie and his assistance with making a positive impacton their lives. He is kind and gracious at all times, placing the needs of so many others beforehis own. He delights in telling the stories of Fred MacVicar and Jack Bolton. He beams at thesight of students sharing their research and preparing to take the stage in the prestigiousNational Student Advertising Competition each spring. Charlie’s work, with advertising studentsand the industry as a whole, challenges us all to rise to the occasion and help those who longto walk in the footsteps of leaders before their time.His accomplishments and dedication to advertising are far too many to mention in entirety.
It is, however, important to note that many have taken notice of his fine work. In addition to being awarded the Silver Medal by Nashville, Charlie is also a former AAF
District 7 Governor. From the summer of 1991 through the spring of 1992, Charlie led thedistrict to greater heights and in 1993, received the Harry Hoile Former Governor’s Award.Never working for the accolades but continually being recognized for his diligence withstudents in advertising, Charlie received the Bolton-MacVicar Award in 1997, as a tribute to hisefforts and dedication to his work in this arena. A short yet prominent list of members, youwill also find Charlie’s name on the AAF District 7 Hall of Fame roster. In 2002, Charlie was recognized by the American Advertising Federation as the recipient of
the Barton A. Cummings Gold Medal Award. The award was established by the AAF Boardof Directors in 1994, to recognize outstanding individuals for their volunteer service inadvertising and in partnership with the AAF. To this day Charlie remains active with AAF. He helped write the district history that incoming
officers familiarize themselves with each year. Add to the list, this latest installment of thehistory of the student competition and there is no denying the genuine love and passion CharlieMalone feels for students in advertising.An extraordinary soul, Charlie has dedicated decades of service to his local AAF Nashville
Chapter, AAF District 7 and AAF. His passion for the students is felt, admired and greatlyappreciated by all. For these reasons and many more, the AAF District 7 Executive Committeeestablished the Charlie Malone NSAC Assistance Fund in 2007. It is a classic moment at eachdistrict conference as club presidents throw their hands in the air pledging funds to helpwinning students with their journey to the national competition through a fund named afterthe man who travels with them in heart.A benevolent man, dear friend and top contender for every belle’s dance card in District 7,
Charlie Malone is truly the toast of the town. If there were ever truth in the ability to findtreasure, we have justly found a chest full of gold in Charlie Malone.
– Dawn Reeves, 2014-15 District 7 Governor, AAF Birmingham
A T R I B U T E T O C H A R L I E M A L ON E
A C K NOW L E D G EM E N T S
AUTHOR
Charlie Malone
SPECIAL THANKS
Alana Stephenson Phillips
DESIGNER
Timothy Neal TempletonTNT Advertising & Design
CONTRIBUTING WRITERS & RESEARCH
EDITORS
Chris ChamberlainGene Washer
1-800-999-2231 • www.aaf.org
www.7thaaf.com
Doug BlackJack BoltonGerald BowerLaura BurtonA.J. Busé
Matt DardenneTracy Dorsey
Amber GoodwinTeri HenleyLori Hollaway
Dr. Richard JoelKaren Johnson
Ron LaneLuke MansourNancy MillsTrudi MullinsArt Novak
Elizabeth PerryAlana Stephenson
Phillips
Dawn ReevesDr. Bruce Roche
Erika SteinBrad TaylorDr. Sandra UttCurtis VannGus Wales
Dr. Jim WentheDr. Lee WentheMelissa Wong
produced by: AAF Nashville • P.O. Box 293327 • Nashville, TN 37229phone: 615-469-4040 • fax: 931-695-5441 • www.aafnashville.com
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