the sydney olympic 2000 brand architecture by …title 12_extended_branding.ppt created date...

©Copyright FHA Image Design 2000

The Sydney Olympic 2000 Brand Architecture by FHA Image Design ©Copyright FHA Image Design 2000

Official branded communications

Sub-branding, corporate and application example.

Sub-branding, corporate and application example

Sub-branding, using technique to emphasise the sub-brands values

Sub-branding, composite and application

Sub-branding and program collateral, sharing look and feel

Branding official Departments using special application (Design etched into stone)

Sub-branding, look and feel

Official venues identified using a distinctive corporate approach

Sponsor VIP special facillities and application

Official branding of areas within Olympic Park and applications

Good design enhances reputation

Creating meaning within a disciplined brand structure

Capturing the imagination by supporting the brand promise

Applications of the Olympic Youth Camp brand

The Millennium Marque. The ultimate sponsor club

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