the state of new hampshire on facebook; a 6-step social marketing action plan; and social content...

NH on Facebook, Your 6-Step Social Marketing Action Plan, and Content Integration & Automation

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Part One of a Bootcamp for the Mount Washington Valley

Economic Council (MWVEC.com)

Presented by Lani & Allen VoivodCo-owners and Content Lovers

of Epiphanies, Inc.http://Facebook.com/AhaYourself

On Twitter? Our Twitter handles are on each slide, use hashtag #AhaNH

The Man Your Man Could Smell Like

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

During Our Time Together...

The State of the State on Facebook

6-Step Social Marketing Action Plan

Content, Integration, and Automation

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

State of the State

56.9% of total 18+ population (589,200)

646,340 including 13-17 year olds (est.)

56.6% of the 18+ are women (333,440)

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Stats by Age and Gender

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

So What?

1. Strategy

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Why Do It?

?? State of NH: Engage

a younger audience

Comcast: Deliver customer service, salvage reputation

12in12K: Raise at least $12,000 for one charity per month for a year

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

2. Content Creation

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

What to Say Share links Promote events Give props Post deals Ask questions Answer questions Offer tips Reveal secrets Get excited Point to partners Tell slice-of-life stories Flirt professionally Spread quotes in other words...

say anything!

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

3. Broadcast

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Tools to Automate Broadcasting

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

4. Engagement

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

ConversationsQuestions to ask:

To whom will you talk? (Everyone to start? Only people with XX connections?)

Who will do the talking/listening? (Is there a social media manager? Do multiple people handle the responses?)

Where do you draw the line? (What’s discussed publicly versus taken “offline”?)

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

5. Audience Building

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Incentive

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

6. Measurement

Traffic

Revenue/cost

Earned media

Friends/Followers/ Fans

Interactions

Number of kittens saved, spayed/neutered

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

See the Matrix

(Psst....It’s all about LEVERAGE!)@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Your Handle: ___________________

Brand-friendly, keyword conscious Profile, 160 characters or less:

_______________________________

_______________________________

_______________________________

_______________________________

_______________________________

SOCIAL MARKETING CONTENT ECOSYSTEM

Your BLOG,Your HUB

Your Blog’s Top 5 Categories

1. ______________________________

2. ______________________________

3. ______________________________

4. ______________________________

5. ______________________________

Your Fan Page’s name:

_______________________________

Its role, positioning, & purpose:

_______________________________

_______________________________

_______________________________

Profile & Fan Page

Your WebsitePages in Your Core Site Map (i.e. Home, About, Contact, Products, Services, Events, Press, etc.)

1. ______________________________

2. ______________________________

3. ______________________________

4. ______________________________

5. ______________________________

Complete your Profile 100%:

Current position

Two past positions

One educational spot

Profile summary & photo

Specialties

At least 3 recommendations

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Editorial Planning

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Your Blog Feeds Twitter,Facebook, LinkedIn

OR

You Webmaster

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Blog -> Twitter

http://wordpress.org/extend/plugins/

Twitter

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Blog -> Facebook

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Blog -> LinkedIn

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Twitter -> Blog

http://twitter.com/goodies/widgets

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Twitter -> Facebook

http://twitter.com/goodies/widgets

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Twitter -> LinkedIn

In the “Application Directory”

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Facebook -> Blog

http://developers.facebook.com/plugins

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Facebook -> Twitter

http://www.facebook.com/twitter

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Facebook -> LinkedIn

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Avoid Duplicates

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

FB + YouTube

FB + Twitter

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

FB + SlideShare

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

FB + NetworkedBlogs

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

FB + Email

“Okay, Allen – so why am I doing this?”

To save time...

Post once, feed multiple platforms

Pre-load and post-date

...and make money!

Greater (and even viral) visibility

Better search engine results

Reach ever more targeted audiences

Be where THEY want to be reached!

@EpiphaniesInc | @LaniVoivod | @AllenVoivod | Facebook.com/AhaYourself

Thank you! If you got information of value out of this presentation that made it worth your time to be here, please:

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2. Write on our wall and tell the world about one gem you got out of our time together.

3. If you saw us live and took photos or videos, please post them to our Page, too!

4. Tweet with the hashtag #AhaNH

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