the pyramid is history ! the real challenges and conflicts between … · 2014-05-07 ·...

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

MogensMogens KirkebyKirkeby, president , president

International Sport and Culture AssociationInternational Sport and Culture Association

www.iscawww.isca--web.orgweb.org

The pyramid is history !The pyramid is history !

The real challenges and conflicts The real challenges and conflicts

between grassbetween grass--roots and top sport.roots and top sport.

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

DeDe--construction of the pyramid modelconstruction of the pyramid model

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

FollowFollow thethe moneymoney

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

FollowFollow thethe moneymoney

-- and and thethe motivemotive..

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

-- FFinancialinancial solidaritysolidarity

-- GrassGrass--roots sport creates top sport roots sport creates top sport

and top sport creates grassand top sport creates grass--roots roots

sport.sport.

-- It is the same game!It is the same game!

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

Financial solidarityFinancial solidarity

One big One big ““familyfamily”” of sportof sport

““ One World One DreamOne World One Dream””

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

FFinancialinancial solidaritysolidarity

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

GrassGrass--roots sport creates top sport and roots sport creates top sport and

top sport creates grasstop sport creates grass--roots sport.roots sport.

Excellence aspectExcellence aspect

Marketing aspectMarketing aspect

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

FFinancialinancial solidaritysolidarity

Creating excellence and marketingCreating excellence and marketing

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

It is the same game!It is the same game!

Performer vs. Performer vs. ““ProPro--sumersumer””

Doing the same but in very different waysDoing the same but in very different ways

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

Recreational grassRecreational grass--root sport is root sport is

about being a about being a ““ProsumerProsumer””

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

Doing the same but in Doing the same but in

very different waysvery different ways

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

ParcourParcour –– Nordic Walking Nordic Walking –– 3000 m Steeplechase 3000 m Steeplechase

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

FFinancialinancial solidaritysolidarity

Creating excellence and marketingCreating excellence and marketing

The same game The same game

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

”Pro-sumer”

Performer

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

”Pro-sumer”

Performer

To provide settings that fulfill the needs

of the performer and the “prosumer”.

Platform for the best athletes – a platform for the active citizens

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

”Pro-sumer”

Performer

The future challenges and conflicts:

Ability to innovate

Available ressources / Finance

Available ressources / Human Capital

To provide settings that fulfill the needs

of the performer and the “prosumer”

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model

”Pro-sumer”

Performer

To provide settings that fulfill the needs

of the performer and the “prosumer”

Thank you

PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model