the pyramid is history ! the real challenges and conflicts between … · 2014-05-07 ·...
TRANSCRIPT
![Page 1: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/1.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
MogensMogens KirkebyKirkeby, president , president
International Sport and Culture AssociationInternational Sport and Culture Association
www.iscawww.isca--web.orgweb.org
The pyramid is history !The pyramid is history !
The real challenges and conflicts The real challenges and conflicts
between grassbetween grass--roots and top sport.roots and top sport.
![Page 2: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/2.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
DeDe--construction of the pyramid modelconstruction of the pyramid model
![Page 3: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/3.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FollowFollow thethe moneymoney
![Page 4: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/4.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FollowFollow thethe moneymoney
-- and and thethe motivemotive..
![Page 5: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/5.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
-- FFinancialinancial solidaritysolidarity
-- GrassGrass--roots sport creates top sport roots sport creates top sport
and top sport creates grassand top sport creates grass--roots roots
sport.sport.
-- It is the same game!It is the same game!
![Page 6: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/6.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
Financial solidarityFinancial solidarity
One big One big ““familyfamily”” of sportof sport
““ One World One DreamOne World One Dream””
![Page 7: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/7.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FFinancialinancial solidaritysolidarity
![Page 8: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/8.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
GrassGrass--roots sport creates top sport and roots sport creates top sport and
top sport creates grasstop sport creates grass--roots sport.roots sport.
Excellence aspectExcellence aspect
Marketing aspectMarketing aspect
![Page 9: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/9.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FFinancialinancial solidaritysolidarity
Creating excellence and marketingCreating excellence and marketing
![Page 10: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/10.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
It is the same game!It is the same game!
Performer vs. Performer vs. ““ProPro--sumersumer””
Doing the same but in very different waysDoing the same but in very different ways
![Page 11: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/11.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
Recreational grassRecreational grass--root sport is root sport is
about being a about being a ““ProsumerProsumer””
![Page 12: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/12.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
Doing the same but in Doing the same but in
very different waysvery different ways
![Page 13: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/13.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
ParcourParcour –– Nordic Walking Nordic Walking –– 3000 m Steeplechase 3000 m Steeplechase
![Page 14: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/14.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
FFinancialinancial solidaritysolidarity
Creating excellence and marketingCreating excellence and marketing
The same game The same game
![Page 15: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/15.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
”Pro-sumer”
Performer
![Page 16: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/16.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
”Pro-sumer”
Performer
To provide settings that fulfill the needs
of the performer and the “prosumer”.
Platform for the best athletes – a platform for the active citizens
![Page 17: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/17.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
”Pro-sumer”
Performer
The future challenges and conflicts:
Ability to innovate
Available ressources / Finance
Available ressources / Human Capital
To provide settings that fulfill the needs
of the performer and the “prosumer”
![Page 18: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/18.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model
”Pro-sumer”
Performer
To provide settings that fulfill the needs
of the performer and the “prosumer”
Thank you
![Page 19: The pyramid is history ! The real challenges and conflicts between … · 2014-05-07 · De-construction of the pyramid sport model-Financial solidarity - Grass -roots sport creates](https://reader034.vdocuments.mx/reader034/viewer/2022050507/5f9844726ee6556b8b54c1d3/html5/thumbnails/19.jpg)
PlayPlay thethe Game, 8 Game, 8 –– 12 June 2009 Coventry, UK12 June 2009 Coventry, UKDeDe--constructionconstruction ofof thethe pyramidpyramid sport modelsport model