the pitch - what they don´t tell you

THE PITCH

standard pitch

Standard Structure1. Elevator Pitch2. Problem3. Solution4. Market Size5. Business Model6. Competition7. Go-To-Market Strategy/Marketing Plan8. Team9. Traction/Projections10.Needs

standard pitch

Lisbon BIG Apps - criteria

Standard Structure

• The Team• Quality of the idea• Value & Use of the BIG idea to the

city• Business model • Feasibility • Data Sets

dirty little secret…

the jury

• What is the problem you're solving?• Who is this for? Who's the customer?• How are you going to market it? How are you

going to sell it?• What makes this unique or defensible? Can I

copy it? Does it stand out? Is it interesting in some way?

• What’s the market opportunity? Can you see a clear way to go to market?

the restaurant

kick off

myth of the story…

still a story…

BOOM!

• NO hype• NO marketing• NO hard sell• NO buzz• NO viral• NO stealth

In other words…

NO BULLSHIT!

13,000,000,000Huh?

*The power of the asterisk*

* third party validation

3 or 5 minutes?

write hardspeak easy

speak slooowleeeee

final thoughts

“The idea was ok, but I really liked those guys…”

VC

NUNO MACHADO LOPES+351 916 863 479nuno.lopes@ig-marketing.comwww.nunomachadolopes.com

now pray…