the pitch - what they don´t tell you
Post on 21-Oct-2014
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DESCRIPTION
Presented at the LisbonBIGApps for the 15 finalists as we prepared them for the final pitch. There is a lot of luck, but mostly empathy plays a large role in the decision - empathy created with the judges, this assuming your idea doesn't suck.TRANSCRIPT
THE PITCH
standard pitch
Standard Structure1. Elevator Pitch2. Problem3. Solution4. Market Size5. Business Model6. Competition7. Go-To-Market Strategy/Marketing Plan8. Team9. Traction/Projections10.Needs
standard pitch
Lisbon BIG Apps - criteria
Standard Structure
• The Team• Quality of the idea• Value & Use of the BIG idea to the
city• Business model • Feasibility • Data Sets
dirty little secret…
the jury
• What is the problem you're solving?• Who is this for? Who's the customer?• How are you going to market it? How are you
going to sell it?• What makes this unique or defensible? Can I
copy it? Does it stand out? Is it interesting in some way?
• What’s the market opportunity? Can you see a clear way to go to market?
the restaurant
kick off
myth of the story…
still a story…
BOOM!
• NO hype• NO marketing• NO hard sell• NO buzz• NO viral• NO stealth
In other words…
NO BULLSHIT!
13,000,000,000Huh?
*The power of the asterisk*
* third party validation
3 or 5 minutes?
write hardspeak easy
speak slooowleeeee
final thoughts
“The idea was ok, but I really liked those guys…”
VC
