"the passion conversation" presented by robbin phillips

“The Passion Conversation:Understanding, Sparking, and Sustaining Word of Mouth Marketing”

ROBBIN PHILLIPSBRAINS ON FIRE

SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013

HELLO.

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I WAS BORN WITHOUT A NAME.

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ROBBIN

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ROBBINROBBIN

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GRANDMAMY SWEET

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IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT...

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IF YOU DON’T LIKE PEOPLE

GET OUT OF MARKETINGPERIOD.

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LOVETHE BEST BRANDS,

are the ones that never let us forget

the MOSTthe brands we

PEOPLEhow it feels to be GOOD

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LET’S GET

GEEKY

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*Source: Renana Peres, Ron Shachar, Mitchell Lovett

Friday, December 6, 13

*Source: Renana Peres, Ron Shachar, Mitchell Lovett

Friday, December 6, 13

*Source: Renana Peres, Ron Shachar, Mitchell Lovett

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LOVE STORIES

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23 MILLIONneed treatment for addiction*

*SOURCE: SAMHSA

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3 MILLIONactually seek it.*

*SOURCE: SAMHSA

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REFRAMINGthe conversation

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ADDICTIONto...

from talking about

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RECOVERY...talking about

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OFFLINE.

of WORD OF MOUTHHAPPENS...

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BOXjourney

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429stories sharedon the web to date.

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WEBSITEGROWTH

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6kand events sponsored

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SONSHINE

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ROB MORRIS

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UH.OHWE HAVE

A PROBLEM

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TWO CHILDREN EVERY MINUTE

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STORYtell us your

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FILL IN THE BLANKI AM...

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OFFLINE.

of WORD OF MOUTHHAPPENS...

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POWERFULRESULTS

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5Xmore donations since changing their name.

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394Task Forces

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1oooffline eventsin the last six months.

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500k+hits per month.

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250user submittedvideos in thelast year.

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250

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250user submittedvideos in thelast year.

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250user submittedvideos in thelast year.

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250user submittedvideos in thelast year.

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250

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250

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250

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Q&A.@robbinphillips

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MORE ONEFriday, December 6, 13

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USEOUR FANSFriday, December 6, 13

LEVERAGEOUR ADVOCATES

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YOU LOVE THEM

You can become famous for the people who love you. For the way

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SOCIALMEDIA.ORG/SUMMIT2013ORLANDO

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