"the passion conversation" presented by robbin phillips

“The Passion Conversation:Understanding, Sparking, and Sustaining Word of Mouth Marketing”

ROBBIN PHILLIPSBRAINS ON FIRE

SOCIALMEDIA.ORG/SUMMIT2013ORLANDODECEMBER 9–11, 2013

HELLO.

Friday, December 6, 13

I WAS BORN WITHOUT A NAME.


ROBBIN


ROBBINROBBIN


GRANDMAMY SWEET


IT’S NOT ABOUT THE PRODUCT CONVERSATION, IT’S ABOUT...


IF YOU DON’T LIKE PEOPLE

GET OUT OF MARKETINGPERIOD.


LOVETHE BEST BRANDS,

are the ones that never let us forget

the MOSTthe brands we

PEOPLEhow it feels to be GOOD


LET’S GET

GEEKY


*Source: Renana Peres, Ron Shachar, Mitchell Lovett


LOVE STORIES


23 MILLIONneed treatment for addiction*

*SOURCE: SAMHSA


3 MILLIONactually seek it.*

*SOURCE: SAMHSA


REFRAMINGthe conversation


ADDICTIONto...

from talking about


RECOVERY...talking about


OFFLINE.

of WORD OF MOUTHHAPPENS...


BOXjourney


429stories sharedon the web to date.


WEBSITEGROWTH


6kand events sponsored


SONSHINE


ROB MORRIS


UH.OHWE HAVE

A PROBLEM


TWO CHILDREN EVERY MINUTE


STORYtell us your


FILL IN THE BLANKI AM...


OFFLINE.

of WORD OF MOUTHHAPPENS...


POWERFULRESULTS


5Xmore donations since changing their name.


394Task Forces


1oooffline eventsin the last six months.


500k+hits per month.


250user submittedvideos in thelast year.


250


250user submittedvideos in thelast year.


250


Q&A.@robbinphillips


MORE ONEFriday, December 6, 13

USEOUR FANSFriday, December 6, 13

LEVERAGEOUR ADVOCATES


YOU LOVE THEM

You can become famous for the people who love you. For the way


SOCIALMEDIA.ORG/SUMMIT2013ORLANDO

Learn more about past andupcoming events

DECEMBER 9–11, 2013

SOCIALMEDIA.ORG/EVENTS

"the passion conversation" presented by robbin phillips

Social Media

ron shachar

renana peres

mitchell lovett

passion conversation

product conversation

reframingthe conversation

love stories

millionneed treatment